In this episode of AI For Pharma Growth, Dr. Andree Bates is joined by IdentifAI founders Justin Marciano and Paul Vann to explore the deep fake challenge and the innovative solutions they are developing. The pair share their unique backgrounds and motivations for founding the company, emphasising the critical need to address the growing threat of synthetic media and its far-reaching consequences across society.

They discuss the far-reaching potential ramifications of deep fakes, including case studies of particularly significant breaches to highlight the importance of defending against these attacks. Justin and Paul explain how IdentifAI is combating the deep fake problem, highlighting their proactive approach and particularly their innovative "photographic firewall" approach.

In this episode you will learn:

• Why deep fakes are such a significant problem, with case studies of specific large-scale attacks
• Justin and Paul’s motivations and backgrounds making them well-placed to combat these issues
• How IdentifAI is identifying deep fakes and helping to prevent related attacks
• How IdentifAI's "photographic firewall" works and why it is a good tool for preventing deep fakes
• Future plans for IdentifAI particularly in expanding beyond visual media to protect various forms of digital communication

Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

To learn more about IdentifAI visit this link: https://identifai.io/

AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.

This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

Resources:

Dr. Andree Bates LinkedIn | Facebook | Twitter