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Learnings Taken from Print to B2B Content Marketing with Luba Czyrsky
Manage episode 454749273 series 3337766
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From print journalism to digital content strategy, our guest Luba Czyrsky's journey is anything but conventional. She calls herself an 'accidental marketer,' a title earned when a pivotal move in 2004 led her into content marketing long before it became a buzzword.
Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
Find out:
- Luba’s transition from print to digital and content strategy
- Why freelancers are key to maintaining flexibility
- Why your content team should speak to your metrics people
- Views on AI and balancing technology with the irreplaceable human touch
- How to use AI for content creation when working in asset management
Important Links & Mentions
- Luba on LinkedIn https://www.linkedin.com/in/lubaczyrsky/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
- Content 10x: https://www.content10x.com/
39 episodes
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