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Are You Building Relationships or Just Selling? ft Michael Drew | Hard Corps Marketing Show | Ep 398
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How can building genuine relationships transform your marketing strategy?
In this episode, I sit down with Michael R. Drew, a serial entrepreneur and marketing expert who’s helped 131 books hit the New York Times Bestsellers list. Michael brings a refreshing perspective to marketing, emphasizing the importance of building real, lasting connections with your audience rather than relying on transactional sales tactics.
He introduces the 12 Steps of Intimacy, a model adapted from zoologist Desmond Morris’s research on human relationships, showing how emotional connections can drive customer loyalty and long-term success.
In this episode, we cover:
- Why understanding your audience and building authentic relationships is key to marketing success
- How the 12 Steps of Intimacy can be applied to deepen customer engagement
- The dangers of transactional marketing and how to avoid them
- Actionable tips for amplifying your voice and growing your influence
- How trust and long-term relationships create lasting value for your brand
If you’re looking to shift from a sales-focused approach to one rooted in genuine connection, this episode is packed with insights to help you connect more meaningfully with your audience.
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Connect with Michael:
- LinkedIn: https://www.linkedin.com/in/michaelrdrew/
- Promote A Book website: https://www.promoteabook.com/
- Book Retreat website: https://www.bookretreat.com/
- Book: https://www.amazon.com/Pendulum-Generations-Present-Predict-Future/dp/B08XLJ8XCB
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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