Did you know that customers decide how they feel about your store before they even make a purchase? Sensory marketing isn't just for big brands—it’s a game changer for independent retailers too. And the best part? You don’t need a massive budget to create an unforgettable shopping experience.

In this episode of our Keep It Simple series, we’re diving into the power of scent in retail. From fresh-baked cookies to carefully chosen candles and essential oils, scent can influence emotions, encourage customers to linger, and even boost sales. I’ll share practical, affordable ways to introduce scent into your store—without overpowering your space or breaking the bank.

I'll also talk about what worked in my own retail store, including how we used the comforting smell of fresh-baked biscuits to create a warm, inviting shopping experience. Plus, I’ll share tips on how to choose the right scents based on your store’s atmosphere, the season, and your customer’s preferences.

This is the first in a short series covering sensory marketing, so stay tuned for upcoming episodes where I’ll break down more ways to engage your customers through sight, sound, touch, and even taste.

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