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Why Brands Must Avoid the "Purpose Void"
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Head of Strategy at FutureBrand North America, Lynne Field, delves into the importance of brands avoiding the "Purpose Void." She explores how brands can authentically incorporate social responsibility and purpose-driven initiatives into their brand strategy without falling into common traps. Lynne shares insights on key indicators that signal a brand may be at risk of operating in the "Purpose Void" and offers strategies for realigning brand purpose effectively. Show Notes
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