Spotify’s new video program “loses publishers money”

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How much can you earn by switching your podcast to Spotify’s new video podcast partner program? One company did - and actually lost nearly $1,000 in January after switching to Spotify video, Amanda McLoughlin posts on LinkedIn. To use video on Spotify, she explains, publishers need to agree for their RSS feed to be replaced by a Spotify-hosted video file (used even if listeners only consume the audio track): so one show lost more than half its revenue because it was unable to sell dynamic audio ads to Spotify listeners (ironically, though Spotify’s Audience Network). The Spotify Partner Program is “an untested program with secretive math”, concludes McLoughlin: “the risk just isn’t worth it”.
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