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The Pivot to Print: Mark Stern's Custom Box Journey from Corporate to Entrepreneur | Ep. 24
Manage episode 414086061 series 3544116
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SUMMARY
In this engaging episode, Mark de Grasse interviews his friend Mark Stern, founder of Custom Box Agency. Stern shares his inspiring journey from a successful but unfulfilling corporate career to becoming an entrepreneur and discovering his passion for creating immersive physical experiences that complement digital marketing campaigns. With candor and wit, Stern recounts how listening to the market and embracing flexibility led him to launch his innovative box experience business, adding tangible elements that elevate customer journeys. This conversation offers an insightful glimpse into the mindset shift required for entrepreneurial success.
TOPICS:
- Mark Stern's transition from corporate consulting to entrepreneurship
- The pivotal realization that his corporate path was unsustainable
- Discovering digital marketing and exploring virtual events
- Developing the idea for custom box experiences by listening to client needs
- The power of combining digital and physical for unforgettable customer journeys
- Leveraging challenges and focus groups to test business concepts
- Adopting an opportunistic, market-driven approach over rigid planning
- The importance of creative freedom and passion in running a business
GUEST LINKS:
Mark Stern: https://www.linkedin.com/in/marustern/
Custom Box Agency: https://customboxagency.com/
ADVERTISEMENT LINK:
AI-Branding Academy: http://aibranding.academy
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