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NM Live: Klaviyo’s Big CRM Launch & Why Direct Mail is a Retail Growth Hack
Manage episode 468510855 series 3560876
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Klaviyo just launched its first-ever CRM built for B2C brands, and Drew was on the ground at the event. He and Michael break down what this means for eCommerce, Klaviyo’s competitive landscape, and whether this signals a major shift in the industry. Plus, they dive into two major DTC acquisitions and reveal how Four Sigmatic leveraged direct mail to drive retail success.
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