In this episode, I talk to Jen Reid, the CEO and financial consultant at BASE Financial Planning, Consulting, and Education. Jen discusses her transition from a traditional financial setting, where her role was primarily to sell life insurance, to becoming an independent financial coach and licensed hypnotherapist. She shares her dissatisfaction with the commission-based model and how it motivated her to focus on addressing clients' broader financial issues, like debt, investments, and college savings.
Jen explains her approach to financial coaching, which includes monthly meetings with clients to focus on budgeting and life coaching aspects. She emphasizes the importance of understanding clients' goals, motivations, and life aspirations. Jen introduces the concept of money dates and talks about the importance of accountability in achieving financial stability. The episode also touches on the role of social influences on spending and the benefits of open financial communication, along with a discussion on various tools and methods she employs, including hypnotherapy and emotional freedom techniques.
To learn more or connect with Jen, visit: https://www.baseplanning.co/
We talk about:

• Challenges with commission-based sales models
• The importance of monthly meetings for budgeting and lifestyle coaching
• Role of financial systems and managing spending and goals
• Concept of "money dates" for accountability
• Introducing budgeting tools like Monarch
• Handling social pressure and financial priorities among peer groups
• The metaphor of financial sobriety
• Importance of open communication about finances
• Differences between therapy and coaching, focusing on forward movement
• The role of fitness in financial and emotional well-being
• Social media's impact on financial perceptions
• Techniques like hypnotherapy and emotional freedom tapping for addressing financial anxiety