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Dealers that don’t want to deal …
Manage episode 466561285 series 2107333
A recent call from a connection of mine in South Florida who runs a decent size Turo fleet asked me if I could direct him to a store that would help him add an additional 20 to 30 units to his fleet. What I didn’t know at the time was how difficult it would be to find a dealership that would actually be interested in selling an extra 20 or 30 cars.
In this podcast episode, I highlight one of many phone calls that I had. Some of the comments that I heard were “we don’t want to sell that many cars” “ we don’t have a process for that” “ I’m just an appointment setter”
If we create this much friction for a customer trying to buy 20 to 30 vehicles, imagine what a customer trying to buy one vehicle must go through .
If you have not shopped your process… If you have not tried to buy a car from your own website I highly suggest you reach out so that we can maximize your opportunities and limit your liabilities.
BDC Colin
708-RED-LINE
708-733-5463
17 episodes
Manage episode 466561285 series 2107333
A recent call from a connection of mine in South Florida who runs a decent size Turo fleet asked me if I could direct him to a store that would help him add an additional 20 to 30 units to his fleet. What I didn’t know at the time was how difficult it would be to find a dealership that would actually be interested in selling an extra 20 or 30 cars.
In this podcast episode, I highlight one of many phone calls that I had. Some of the comments that I heard were “we don’t want to sell that many cars” “ we don’t have a process for that” “ I’m just an appointment setter”
If we create this much friction for a customer trying to buy 20 to 30 vehicles, imagine what a customer trying to buy one vehicle must go through .
If you have not shopped your process… If you have not tried to buy a car from your own website I highly suggest you reach out so that we can maximize your opportunities and limit your liabilities.
BDC Colin
708-RED-LINE
708-733-5463
17 episodes
All episodes
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