In this episode, we continue our exploration of factors that can hinder referral flow for Managed Service Providers (MSPs). This time, we dive into the realm of personalities and how they can impact client relationships and referrals.
We begin by acknowledging that companies are comprised of individuals with distinct personalities, and not all traits are conducive to fostering referrals. The main culprits identified include underestimating the importance of soft skills, neglecting the emotional aspect of service, lacking personal connection, and demonstrating unprofessional behavior.
To counteract these challenges, we discuss the personality traits that should be fostered within MSPs. Tune in to learn how you can enhance client satisfaction, strengthen relationships, and ultimately drive referral growth by prioritising traits such as empathy, trustworthiness, enthusiasm, and likeability.
Make sure to join us next time as we delve into communication strategies and how they can either facilitate or hinder referral flow for MSPs.

Mike Knight MBA FCIM Director, MKLINK Ltd