In this episode, Mike discusses several persuasive techniques for enhancing sales copy. He introduces linguistic binds as a way to subtly influence the reader by framing statements around actions they are already engaged in. Mike emphasizes the power of using "you" in copywriting to make the content more reader-centric. He also emphasizes the importance of incorporating fascinating facts to make the sales pitch more engaging.
Mike touches on the idea that the brain struggles to process negatives, suggesting a positive framing in communication. He advises against using "but" and recommends using "and" for more constructive messaging. Finally, Mike introduces embedded commands, a technique borrowed from hypnotic copywriting, to subtly guide the reader towards a desired action.
Elevate your managed services marketing with expert advice on crafting copy that converts, whether you're advocating for top-tier cybersecurity solutions or streamlining network integration. This episode is a treasure trove of invaluable tips to help you stand out in the industry.

Mike Knight MBA FCIM Director, MKLINK Ltd