The battle between beneficial AI innovation and malicious exploitation is intensifying daily. Anatoly Kvitnitsky, USC Marshall alum and founder of AI or Not, takes us deep into this crucial conflict where digital trust hangs in the balance.
Drawing from his extensive background in fintech, venture capital, and fraud prevention, Kvitnitsky created a company with a deceptively simple name but profoundly important mission: distinguishing between human-created and AI-generated content. What began as a tool for businesses has evolved into a shield protecting everyone from increasingly sophisticated digital deception.
The stories Kvitnitsky shares are both fascinating and alarming. A woman spent six figures on supposed human-created art only to discover it was AI-generated. Another lost $850,000 and her marriage to a deep-fake "Brad Pitt." Medical professionals discovered AI-generated x-rays submitted for insurance fraud. These aren't distant threats but present dangers affecting real people.
Most unsettling is how accessible these deceptive technologies have become. Voice cloning requires just 20-30 seconds of audio—approximately the time it takes to answer an unknown call. Image generation has progressed from obvious flaws like six-fingered hands to photorealistic perfection indistinguishable to the human eye. This is precisely why we need AI detection technology working at the pixel level to identify patterns invisible to us.
Despite these dangers, Anatoly maintains optimism about AI's positive potential. He recommends Claude for writing, Perplexity for research, ChatGPT for reasoning, and shares valuable insights about when to trust these tools with sensitive information. His company's freemium model ensures everyone—from businesses to students—can access protection against AI fraud.
Whether you're a digital media professional, concerned about online safety, or simply curious about distinguishing truth from fiction in our increasingly synthetic world, this episode provides essential knowledge for navigating the AI revolution. Question everything—your financial and emotional wellbeing may depend on it.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.