Welcome to another episode of The ADOTAT Show! Today, we’re diving deep into the gritty world of ad tech with none other than Maor Sadra, CEO of Incremental. He’s the guy turning marketing myths on their heads, proving that last-click attribution isn’t just outdated—it’s downright dangerous for your ROI. If you’ve ever wondered why your ad spend feels more like a black hole than an investment, this episode is for you.

Maor breaks down:

The truth about incrementality and why it’s the smarter way to measure marketing success.

How AI is shaping the future of advertising—spoiler alert: it’s not all glitter and gold.

The ethical gray areas of digital marketing and why tracking users like a Netflix binge might not be the win you think it is.

Why ad spend inefficiency isn’t just a problem—it’s baked into the system.

We also get into some fun hypotheticals, including Maor’s thoughts on being stranded on a desert island, running a Super Bowl campaign featuring a dancing goat, and what he’d do if he had a magic wand to fix the ad industry.

A massive shoutout to our sponsors:

Origin: The Connected TV innovators helping brands turn passive viewers into active customers with seamless, actionable ad solutions. Check them out at originmedia.tv.

Troutman Amin: The go-to legal powerhouse for navigating the complex intersections of advertising and technology.