Think SEO is just for websites? Think again! In this episode of Marketing Like a Mother, I’m welcoming back Jules White, website and SEO consultant and founder of The Website Success Hub, to dig into SEO for podcasts—a game-changer for growing your audience without relying on social media algorithms.

Jules breaks down the quick wins podcasters can implement to make their shows more discoverable on platforms like Apple Podcasts and Spotify. If you’ve ever wondered why some podcasts seem to explode in popularity while others struggle to get traction, this episode will give you the answers (and action steps) you need.

Key Takeaways:

* Podcast SEO is faster than website SEO. Unlike website search rankings, podcast SEO updates instantly—meaning you can see results much quicker.

* Your podcast title & description matter more than you think. Learn how to tweak them for better visibility in search results.

* Show notes aren’t just filler. Properly optimized episode descriptions and transcripts can help attract new listeners.

* The secret to ranking in podcast platforms? Keywords & consistency. Jules shares exactly where to place your keywords to get noticed.

* Stop losing listeners to the scroll. Podcast SEO connects you with people who are actively searching for content like yours—no more fighting for attention on social media.

Links from the episode:

Jules’ website

Jules’ Instagram

Episode #146: SEO Made Simple: Drive Traffic and Boost Conversions

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