Do you suffer from the Price Rise Trap?
Worried about being seen as greedy?
Scared that you'll lose customers if you charge more?
Think it's just to hard, I won't bother?
In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold businesses back from increasing their prices. Join me as we break down misconceptions around pricing, from the idea that raising prices is too complicated to the fear that you’ll drive customers away. With over 20 years of experience, I’ll share proven strategies to help you overcome these challenges and gain the confidence to charge for the value you deliver - no more will you suffer from the price rise trap.
You’ll discover how to shift your mindset, focus on the value you provide, and communicate price increases effectively without losing your client base. I’ll also introduce my Price Check Guide, a practical tool designed to help you assess when it’s time to raise your prices and how to do it strategically, so you’re not leaving money on the table.
Whether you're a business owner struggling with pricing anxiety or simply curious about how to optimize your pricing for growth, this episode is packed with actionable advice to help you take the next step. Plus, stay tuned for more details on my upcoming Raising Prices program, where we'll dive even deeper into mastering the art of pricing with confidence.
Tune in, and start your journey towards profitable pricing today!
What to Listen out for:

• 00:42 Episode Overview: Myths About Raising Prices
• 02:02 Myth 1: Raising Prices Makes You Greedy
• 04:47 Myth 2: Customers Will Leave If Prices Increase
• 07:47 Myth 3: Raising Prices Is Too Difficult
• 09:05 Steps to Confidently Raise Your Prices
• 16:43 Conclusion and Resources

Episode Links:
Price Check Guide - https://thepricinglady.com/price-check-guide/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)