Have you ever asked yourself, should I adjust prices for different geographies
Certainly if you’re doing business internationally you’ve most definitely asked yourself that questions.
And you’re not alone in that. Over the years many people have asked me the question. Well, to be precise they’ve asked me “How should I adjust prices?” People almost always assume that just because they’re selling to another country then have to adjust their prices, but as you’ll learn in this episode, it isn’t always necessary.
It’s also interesting, people are rarely worried about raising prices for countries with a higher willingness to pay, they are always concerned about being over priced. In fact they are making assumptions about what other people can or cannot afford. As I’ve mentioned before we do have to be careful about having our minds “in other people’s pockets”. Make sure you look at this question through a few different perspectives before making a decision.
In This Episode
I share with you what to consider so you can decide if such adjustments are needed for your business.
As you know by now in pricing there are no “one size fits all” answers – it depends. And in this case we need to first take a look at the customer to find the answers. You’ll also learn about a couple of resources you can use to help you in deciding what changes to make. And then I share tips and strategies to decide if there are better alternatives to just simply selling the same things at different prices.
With a few questions, a little research and some creative thinking you can come up with the best options for your business. Enjoy the episode!
Podcast Highlights

• 0:00 Intro
• 2:07 Should you adjust?
• 4:05 Try having different offers
• 5:51 Consider the cost to serve
• 6:52 A few things to think about
• 8:23 Try these indexes
• 12:28 Wrap Up

Episode Links
Big Mac Index: https://wisevoter.com/country-rankings/big-mac-index-by-country/
Consumer Price Index: https://www.theglobaleconomy.com/rankings/cpi/
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