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Competing with Beverage Goliaths Through Family Power with Matt McLean
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Episode 69. In this episode of the Lifetime at Work podcast, host Greg Martin interviews Matt McLean, founder of Uncle Matt's Organics. Celebrating its 25th year, Uncle Matt's is America's leading organic juice brand.
Matt shares his family's deep roots in Florida's citrus farming, transitioning from conventional to organic agriculture, and the journey of building a national brand. The conversation explores topics such as selling the business to Dean Foods, buying it back after their bankruptcy, competing against industry giants like Coke and Pepsi, and advice for aspiring entrepreneurs.
Matt emphasizes the importance of leadership, sales skills, and financial literacy in building a successful business.
- 00:00 Introduction to the Podcast and Guest
- 01:53 Matt McLean's Business Roots and Early Career
- 04:00 The Birth of Uncle Matt's Organics
- 06:38 Challenges and Successes in Organic Farming
- 12:44 Building and Scaling the Business
- 16:16 Selling and Reacquiring the Business
- 22:15 Navigating the Orange Juice Industry
- 22:57 Commitment to Organic Farming
- 24:09 Innovations in Juice Products
- 25:21 Challenges Competing with Giants
- 28:23 Expanding Product Lines
- 30:53 Lessons from Failures
- 33:53 Family Dynamics in Business
- 38:51 The Perfect Glass of Orange Juice
- 42:06 Advice for Aspiring Entrepreneurs
- 43:33 Where to Find Uncle Matt's Products
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