Is your organization prepared to turn a crisis into an opportunity while protecting its reputation and driving performance?

In this episode of the Leadership Levers, we sit down with Stephanie Craig, President of Kith.co, to explore the critical importance of crisis preparation and reputation management for organizations.
Stephanie shares her unique background, from growing up in Canada’s Arctic to working in both US and Canadian politics - how these experiences shaped her ability to navigate high-pressure situations and help leaders do the same!

Stephanie emphasizes that a strong organizational culture and open communication are key to mitigating crises. She shares how leadership teams that prioritize collaboration, avoid information silos, and align on shared values are better equipped to respond to challenges swiftly and strategically.
She highlights the direct link between crisis preparation and organizational reputation - noting that reputation often accounts for a significant portion of a company’s value.

Through real-world examples, Stephanie illustrates how clear communication and proactive planning can turn a potential crisis into a positive outcome, as seen with a government contractor’s payroll issue.
Conversely, she shares how miscommunication between departments, such as in the Disney arbitration case, can lead to reputational damage.

Stephanie concludes with actionable advice for corporate leaders and private equity professionals - treat crisis preparation as a necessity, not an option. She encourages leaders to invest in processes and protections that safeguard their organization’s reputation, fostering resilience and long-term success.
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