If you’re gonna be first, you’re gonna take a risk. All the more so if you’re going to market with a foreign concept.

People are creatures of habit. We look to the world we know to understand new concepts. And if something we’re trying is unlike anything we’ve tried before…that can be a recipe for failure.

Think of it this way: People who are remembered for being ahead of their time aren’t usually remembered for being wildly successful. It’s a contradiction in terms. To illustrate: Imagine trying to explain yoga to a bunch of Cajuns in the 1980s.

Movement

Yoga is so commonplace now, it’s hard to fathom. But that’s pretty much the story of Jerry Smith-Guidry, who was one of the very first people to teach yoga in Lafayette. A self-described “type A” personality, she discovered wellness and yoga in 1989 and fell in love. She went on to create the yoga program at Red Lerille’s Health Club here in Lafayette.

Today, Jerry runs Acadiana Yoga & Wellness studio, which she founded in 2009. Acadiana Yoga offers a range of wellness services, including yoga classes, massage, reiki, pilates and more. It’s also the only Yoga and Pilates mat certification in Lafayette.

Meat

It’s one thing when you’re introducing something new, and another thing entirely to introduce something misunderstood. Like bologna. Yes, bologna. And if you’re eating a slice of cajun smoked bologna made by Ross Brown, go ahead and get rid of any preconceived notion of how that sausage is made.

This is Bougie Bologna — High grade stuff made from pork shoulder. 100% free of byproducts, mechanically separated meats, and the unmentionables you usually find in bologna with the first name O-S-C-A-R.

Ross got into making bologna to convince his wife to like it. He learned the process from YouTube and started selling at a local bar — the Freetown Boom Boom Room in Lafayette. It caught on. And in 2022, Bougie Bologna was born. Ross quit his job offshore and has moved into bologna full time.

Out to Lunch Acadiana was recorded live over lunch at Tsunami Sushi in downtown Lafayette. You can find photos from this show by Astor Morgan at itsacadiana.com.

See omnystudio.com/listener for privacy information.