Join us on this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Katie Gross, President of Suzy. In this insightful discussion, Shelley Zalis, the founder and CEO of The Female Quotient and a pioneer in online market research, shares her journey of disrupting the traditional market research industry by introducing online surveys. She recounts her challenges and triumphs in transitioning from off-line to online research at a time when the internet was in its infancy. Shelley also discusses her efforts to close the gender gap in the workplace through her work with The Female Quotient and provides advice for today's innovators and trailblazers on how to navigate and transform traditional industries, especially in the age of AI.