Episode 17 IN BED: Pip Vassett

House of Style

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4+ y ago 42:56

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We're all about a side hustle here at House of Style and this week's guest turned her side hustle into a staple in every designer's bedroom. Pip Vassett of IN BED started off in fashion and styling before turning her sights onto the homewares industry. Six years later and IN BED is one of the most recognisable brands in the design landscape. Built off a gap in the market for beautiful, linen bedding, IN BED now offers a whole range of homewares and there's only more good stuff to come. One of the ways Pip has continued to build on the brand's success is simple, keep looking ahead and don't worry about what everyone else is doing. Bucking trends and going with her gut keeps the brand authentic and inspiring. The brand extends beyond just a product, it encourages a whole lifestyle, with gorgeous homes featured on the IN BED Journal, focusing on slow living. It's a special brand that can do this and IN BED is pretty special in our eyes. Thank you to Globewest for helping bring this series to you and for supporting Women in Design. For more info on IN BED, and to see our edit inspired by their slow living style, check out the House of Style Journal at https://www.houseofstyle.net.au/journal/2020/episode17/inbed Follow us on Instagram at https://instagram.com/houseofstylepodcast Follow IN BED on Instagram at https://instagram.com/inbedstore

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