In the latest episode of the HAYVN Hubcast, host Nancy Sheed chats with Debra Hertz, managing director of The Strategy Group, LLC (link) to uncover her unique insights into nonprofit leadership management, strategic planning, and value-based culture. An experienced “in the trenches” nonprofit consultant, Debra provides a compelling perspective on what it takes to build, sustain, and grow impact-driven organizations.

Here’s a recap of some key themes and takeaways from their conversation.

Many nonprofits struggle with balancing ambitious visions and realistic capacity. Debra emphasizes that planning should go beyond dreaming to actionable, realistic strategies. She urges nonprofit leaders to be clear on what success looks like for their organization and to align their visions with the resources at hand. Her advice: recognize strengths, cut down on less impactful programs, and collaborate with organizations that can do certain tasks better.

Measuring impact is crucial. As a former foundation head, Debra highlights that while stories are essential, they need to be supported by measurable outcomes. It’s challenging to quantify success in human services so nonprofits should set realistic expectations and transparently demonstrate their impact to stakeholders. This kind of accountability builds trust and paves the way for sustained support and growth.

Organizational culture as the "personality" of a nonprofit, is shaped not just by leadership but by everyone within the organization. Her advice is to define a clear set of values and embody them in day-to-day interactions. At The Strategy Group, they value excellence, integrity, joy, and courage; guiding principles that underscore the firm’s work with nonprofits.

Nonprofit leadership needs to seek feedback and hold themselves accountable. In the early days of The Strategy Group, Debra refined her consulting approach by meeting with over 40 nonprofit leaders and stakeholders to gauge their needs and get feedback on her ideas. Today, she recommends that leaders incorporate a variety of voices into strategic planning and maintain a willingness to adapt to changing conditions.

Debra’s insights provide a roadmap for any nonprofit looking to deepen impact, strengthen culture, and operate with greater transparency and accountability. For those interested in learning more, connect with Debra where she brings her years of experience and passion for the social sector to help organizations and their leaders strategize their next steps to thrive.

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