Jordan Isenstadt, Marino PR - Building A Buzz - Public Relations In The Cannabis Industry Grow Sessions podcast

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Jordan Isenstadt, Marino PR - Building a Buzz - Public Relations in the Cannabis Industry

19d ago 50:35

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It’s a new season of Grow Sessions, and we’re excited to chat with Jordan Isenstadt of Marino Public Relations about the unique challenges of cannabis PR in an episode titled "Building a Buzz - Public Relations in the Cannabis Industry."

Jordan dives into the complexities of federal restrictions and state-by-state legalization, explaining how these factors shape cannabis PR strategies. A major highlight of the episode is MJBizCon, the cannabis industry’s premier event. Jordan shares why this gathering remains crucial for networking and brand building, despite some criticism. He offers actionable tips to stand out, such as launching products ahead of the show and hosting unforgettable events to create buzz.

The conversation also explores the rising importance of influencer marketing, authentic storytelling, and crafting a clear, compelling message to normalize the industry and connect with consumers. Whether you’re a cannabis business looking to grow or just interested in learning more about PR in this unique space, this episode is packed with insights you won’t want to miss.

About Jordan Isenstadt, Marino Public Relations

As Senior Vice President at Marino, Jordan leads strategic communications and public affairs campaigns for clients in the cannabis, higher education, and labor sectors. He leverages his 20+ years of experience in the public, private, and nonprofit sectors to craft and execute effective and innovative strategies that advance clients' goals and enhance their reputation.
He has a proven track record of delivering results and building trust with diverse stakeholders, including media, government, business, and community leaders. Jordan is passionate about using his skills and expertise to make a positive impact on society and the world.

If you have questions, you can reach Jordan at [email protected]
Please visit www.marinopr.com to learn more about Marino Public Relations.

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