We are back for another #FabulousOver40 edition of Gen X Amplified, featuring my chat with Sunny Bonnell, who is the co-founder and CEO of Motto — one of the top branding agencies in the country.

Sunny is also the co-author of the bestselling book RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different (HarperCollins), which has been hailed as one of the most unique business books of its time and used by global teams everywhere.

During our conversation, Sunny and I discuss her professional journey, her insights on thriving in mid-career, and also unpack the gems and nuggets of her book RARE BREED.

And as mentioned, Sunny also happens to be one of the phenomenal leaders previously featured in the #FabulousOver40 Spotlight Series on LinkedIn.

Sunny is a leadership and brand expert, speaker, and the co-founder and Chief Visionary Officer of MOTTO — one of the top branding agencies in the country.

Along with her fellow MOTTO co-founder Ashleigh Hansberger, Sunny is also the author of the bestselling and highly praised book “RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different.”

Through her agency and book, Sunny and team are on a passionate mission to create magnetic brand experiences for promising startups and companies, while also creating a world of rule-breakers and game-changers.

Sunny has a very inspriational and unconventional professional journey.

Growing up in the Appalachian mountains, Sunny started playing guitar at the tender age of eight, and also became a prominent bluegrass player by the time she was eleven.

During her 20s while she was in college, Sunny then stepped out on faith, and launched MOTTO with $250 in order to create a disruptive and differentiated branding agency unlike many others in the industry.

Through MOTTO, Sunny has worked with many top global brands such as Google, Microsoft, Hershey’s, and Twentieth Century Fox.

A gifted storyteller and wordsmith, Sunny is a columnist for Inc. Magazine, and is a founding member of the Rolling Stone Culture Council.

She has also been featured by a number of media outlets including Entrepreneur, Forbes, Wall Street Journal, Yahoo!, The Breakfast Club, and more.

Sunny is definitely thriving and winning during this meaningful stage in her career.

And the presence of her passion, along with her always visible fedora, will continue to be felt by those who truly choose to change the world.

Sunny’s Personal Theme Song

• “Don’t Kill My Vibe”, by Sigrid

Thank you for listening!

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