Ben Goodfriend sits down with Moe Chughtai, Head of Advanced TV at MIQ, for an insightful discussion tracing Moe’s journey from teaching to ad tech. They explore industry challenges, including the art of simplifying programmatic advertising’s technical complexities for diverse audiences—ranging from media professionals to everyday viewers. The conversation addresses pressing issues like unfilled inventory in live sports streaming and showcases innovative ad formats such as QR overlays and pause ads. They close by emphasizing the need to balance innovation with user experience and privacy, charting a thoughtful path forward as the streaming and advertising industries evolve.

00:00 Introduction and Background

03:48 Teaching and Transition to Advertising

08:24 Programmatic 101

11:16 Unfilled Inventory in Live Sports

20:11 Interactive Ad Units

29:29 Privacy Concerns and User Perception

32:53 Pause Ads

46:42 Political Advertising in CTV

53:33 Transparency

56:02 AI's Impact on Advertising

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Produced by Next Chapter Podcasts

Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com