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Geofencing for Small Businesses: Boost Sales and Engagement with Barbara Wardell & Ernesto Cullari
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In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it’s an affordable and effective marketing strategy for small businesses—especially those with limited budgets.
We discuss:
- How geofencing targets the right audience with precision
- Why it’s more cost-effective than traditional marketing
- How home-based businesses and service providers can benefit
- The importance of niche marketing and continuous education
- A new Amazon advertising opportunity for service-based businesses
If you’re a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you!
Timestamps:(00:00) Introduction: What to Expect in This Special Episode (01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts (02:30) What is Geofencing and How Does It Work? (05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing (08:30) How Geofencing Protects Privacy While Still Being Effective (12:00) How Small Businesses Can Find and Target Their Ideal Clients (16:30) Smart Marketing Strategies for Service-Based Businesses (22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts (29:00) The Importance of Niche Marketing & Continuous Self-Education (35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses (40:00) Where to Learn More & Final Takeaways
Resources & Links Mentioned:- Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation.
- Follow Ernesto on Instagram: @ernestocullari
- EmpowerHer Self-Paced Program: empowerherap.com
- Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
- Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
- Connect with us:
- Get in touch: [email protected]
If you found this episode valuable, please leave a review, share with a friend, and let us know your biggest takeaway! Until next time, keep building your dream business, one step at a time. 🚀
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