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Episode 106: Liz Allan and Daniel Särefjord - Leading the Heat Pump Revolution.
Liz Allan speaks to Daniel Särefjord. CEO of Aira UK and CCO of Aira Group, a company at the forefront of decarbonising residential heating. They explore the intricacies of transitioning from traditional gas boilers to advanced heat pump systems and how Aira is revolutionising this space with an end-to-end service model. Daniel is spearheading a mission to help consumers understand the different cost-effective, environmentally friendly heating solutions, the significant role heat pumps can play in reducing European emissions and the common misconceptions. Daniel explains Aira’s innovative business model, their training programme for gas technicians, and the tangible benefits of transitioning to a low-carbon heating system.

Daniel Särefjord Bio:
Daniel Särefjord’s journey began with a deep passion for computer science, leading him to train as an engineer with aspirations of becoming a programmer. However, his career changed as he immersed himself in the service industry. Daniel spent years selling, servicing, and maintaining customer relationships across various sectors, from telecoms to home security. His most significant tenure was with Verisure, Europe’s leading home alarm company, where he dedicated nearly a decade. Leveraging his extensive experience, Daniel co-founded Aira, driving innovation and excellence in services for modern needs.
Daniel Särefjord Links:
Website: https://www.airahome.com/en-gb
Instagram: https://www.instagram.com/aira.at.home
LinkedIn: https://www.linkedin.com/in/daniel-s%C3%A4refjord-72304b1
Episode Keywords:
Aira Group, decarbonising residential heating, Verisure, heat pumps, residential boilers, clean energy technology, heat pump installation, Aira academies, UK boiler upgrade scheme, low-carbon heating systems, financing options, traditional gas boilers, heat pump efficiency, planning permissions UK.
Episode Hashtags:
#HeatPumps, #AiraGroup, Decarbonisation, #CleanEnergy, #SustainableHeating,
#GreenTransition, #Electri

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