Part of the thinking behind the open science movement is that, if science is open, more people will trust the scientific process. But, as previous guests have pointed out, opening up science requires more than just the act of making it open. It also requires letting people know the science is out there, and ensuring it is findable, accessible, and reproducible! In today's episode, we speak with Professor Christopher Jackson, Director of Sustainable Geoscience at Jacobs, Visiting Professor of Basin Analysis at Imperial College, and regular face on the BBC, about how we can use science communication to increase the general public's understanding of science. We also talk to Dr. Sara El-Gebali, Project leader at SciLifeLab-Data Centre and co-founder of FAIRPoints, about applying the FAIR principles to ensure that the science we communicate about is ethical and findable!