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Garrett Millerick’s Do Gooders is a new ensemble sitcom that takes us behind the charity curtain and mines the numerous frustrations that come with trying to ‘do good’ on an industrial scale. With Frank Skinner, Fay Ripley, Lisa McGrillis, Ahir Shah and Ania Magliano.

The series follows the exploits of the fundraising events team at a fictional mid-level charity, The Alzheimers Alliance. Fundraising for this kind of mid-table organisation comes with its own unique set of challenges, be it setting up eye catching events, courting celebrity endorsement or juggling the inter charity politics.

And while certainly not languishing on the lowest rungs of the charity league table, Alzheimers hasn’t got the dazzling sheen or the pulling power of a cancer charity, nor does it capture the public’s sympathies in the way lifeboats or guide dogs do.

If Cancer Research is Coca-Cola, Alzheimers Alliance is Lilt. A cracking drink, but they’ve got to work hard to remind people they exist – or face total extinction.

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