" Navigating the Future of UX Testing” - Act 01 - Scene 23 – Alejandro Rivas-Micoud

Summary

In this episode of DesignOps Aligned, host Naresh Shan welcomes Alejandro Rivas-Micoud, CEO of Userlytics, for a deep dive into the evolving landscape of UX research, AI, and accessibility testing. Alejandro shares his insights on how Userlytics, a global leader in remote user experience and usability testing, is navigating industry shifts, particularly the impact of AI-driven tools and synthetic users in UX research. He discusses how AI is being leveraged to streamline data synthesis and analysis, making usability testing faster and more scalable without compromising quality. However, he emphasizes that AI is not yet a substitute for real user testing, as human behavior remains unpredictable and nuanced in ways that synthetic models cannot fully replicate.

The conversation also explores continuous discovery, a growing trend in UX research where organizations adopt a habitual, iterative approach to user insights rather than relying solely on large-scale, one-off studies. Alejandro discusses how AI-powered automation will empower UX researchers rather than replace them, allowing for more efficient and cost-effective usability testing. They also touch on the growing importance of accessibility testing in light of evolving WCAG 2.2 standards and new regulations across the U.S. and Europe. Alejandro shares how Userlytics is actively working to support companies in ensuring their digital products meet accessibility requirements and cater to diverse user needs. Finally, the episode sheds light on how organizations can build strong UX research repositories and navigate industry challenges, including budget constraints and evolving business needs.

This episode is packed with valuable insights for UX professionals, product managers, and researchers looking to stay ahead in the fast-evolving world of AI-powered UX research, continuous discovery, and accessibility compliance.

Takeaways

· Userlytics provides remote user experience research and usability testing.

· AI is being integrated into UX research to extract insights more efficiently.

· Real user testing is irreplaceable despite the rise of synthetic users.

· Continuous discovery is crucial for understanding user needs.

· Accessibility testing is becoming increasingly important due to new regulations.

· Userlytics aims to empower UX researchers rather than replace them with AI.

· Quality of test subjects is a key focus for Userlytics.

· Userlytics offers a holistic approach to UX research methodologies.

· The company has a large international participant panel for diverse testing.

· Userlytics' pricing model is based on usage, making it more flexible for clients.

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