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Why Do We Think 'Not Losing' Is Better Than Winning?
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Why do we feel the sting of losing more intensely than the thrill of winning? In this episode of Decision Dynamics, we dive into the psychology of loss aversion, a cognitive bias that makes us prioritize avoiding losses over pursuing gains—even when the odds are in our favor.
Through relatable examples, groundbreaking research by behavioral economists like Daniel Kahneman, and real-world applications, we reveal how loss aversion influences decisions in finance, relationships, and everyday choices. More importantly, you’ll learn actionable techniques to recognize this bias and make more balanced, risk-aware decisions.
Join us to uncover why we fear losing so much and how to shift our mindset toward embracing opportunities with confidence!
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