In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian McLean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you’re a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don’t want to miss!