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224 - Exploding Mountains! (When To Stop Offering a Product or Service)
Manage episode 387614336 series 1097793
This episode is all about Exploding Mountains.
Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!).
Listen to this episode to hear more about:
-> What a Marketing Mountain is and why you need to understand this concept to have a successful business
-> How “turning the funnel upside down” can be a game changer for your marketing
-> The “hand drawn” business model that can take you just 2 minutes but save you YEARS of trial and error
-> The “Ski-Lift Strategy” for easily offering an upsell to your customers (especially good for high ticket sales)
-> The Marketing Mountain Suzi exploded (and why it was one of the best things she did for her business at the time)
-> Why understanding who you are selling to helps you to see which Mountains to keep and which ones you want to “detonate”
-> How many mountains is too many mountains (and how to tell which ones you don’t need)?
-> The major mistake most businesses make when they aren’t getting enough sales.
-> And much more!
Also mentioned in this episode:
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii
-> Content Sells Facebook Page
-> Angela Counsel - Embrace Program
-> Episode 4 - Episode 4 - Finding Your Marketing Mountain
-> Episode 41 - Creating Content That Keeps Your Customers Coming Back - With Stu Mclaren
-> Episode 160 - Why Being Opportunistic is Costing You Opportunities
-> Stu McLaren
-> Sockable
260 episodes
224 - Exploding Mountains! (When To Stop Offering a Product or Service)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Manage episode 387614336 series 1097793
This episode is all about Exploding Mountains.
Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!).
Listen to this episode to hear more about:
-> What a Marketing Mountain is and why you need to understand this concept to have a successful business
-> How “turning the funnel upside down” can be a game changer for your marketing
-> The “hand drawn” business model that can take you just 2 minutes but save you YEARS of trial and error
-> The “Ski-Lift Strategy” for easily offering an upsell to your customers (especially good for high ticket sales)
-> The Marketing Mountain Suzi exploded (and why it was one of the best things she did for her business at the time)
-> Why understanding who you are selling to helps you to see which Mountains to keep and which ones you want to “detonate”
-> How many mountains is too many mountains (and how to tell which ones you don’t need)?
-> The major mistake most businesses make when they aren’t getting enough sales.
-> And much more!
Also mentioned in this episode:
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii
-> Content Sells Facebook Page
-> Angela Counsel - Embrace Program
-> Episode 4 - Episode 4 - Finding Your Marketing Mountain
-> Episode 41 - Creating Content That Keeps Your Customers Coming Back - With Stu Mclaren
-> Episode 160 - Why Being Opportunistic is Costing You Opportunities
-> Stu McLaren
-> Sockable
260 episodes
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