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The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times
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In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.
Episode Highlights:
- [01:27] Brett’s Career Journey to CMO at Intel
- [05:09] Navigating Public and Private Market Dynamics
- [13:17] Building an AI Ecosystem for Real-World Impact
- [27:12] Overcoming AI Hype and Educating the Market
- [36:26] Embracing the Challenger Role in the AI Space
- [43:30] Creating Agile and Focused Marketing Teams
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