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How to Build a Law Firm Marketing Strategy With Josh Konigsberg
Manage episode 451262923 series 3386506
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Many attorneys rely on fragmented tactics to manage their marketing efforts, but as Josh Konigsberg reveals in this episode, a successful law firm marketing strategy requires a comprehensive, strategic approach. I sat down with Josh, a seasoned digital marketing expert, to dive into the world of law firm marketing and lead generation. We explore the critical difference between tactics and strategy, highlighting why only a cohesive marketing system can create a consistent flow of qualified leads.
Josh shares valuable insights into client intake processes, emphasizing the need for a 24/7 response and a systematic approach to ensure every lead is managed professionally. With decades of experience, Josh also discusses the power of consumer psychology and the importance of reputation management. Join us to uncover why a solid marketing strategy can not only drive business growth but set your firm apart as a trusted name.
Connect with Josh Konigsberg:
Connect with Josh Konigsberg at Law Firm Marketing Pros to learn how a strategic marketing approach can transform your law firm’s visibility and lead generation. His insights into creating a cohesive marketing system are invaluable for any attorney ready to grow their practice.
Books Mentioned:
- The Ultimate Sales Machine by Chet Holmes
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Chapters
1. How to Build a Law Firm Marketing Strategy With Josh Konigsberg (00:00:00)
2. From Humble Beginnings to Marketing Expertise (00:00:01)
3. Strategy vs. Tactics in Law Firm Marketing (00:05:19)
4. Common Pitfalls in DIY Marketing for Attorneys (00:08:17)
5. Streamlining Client Intake for Better Conversion (00:12:43)
6. Building a Consistent Marketing System (00:19:16)
7. Leveraging Consumer Psychology for Success (00:26:39)
8. Staying Ahead in a Competitive Market (00:31:39)
171 episodes
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