WHOOP has made a name for themselves as the go-to wearable for those at the top of their game. You may have spotted elite athletes like LeBron James and Michael Phelps wearing the slim, screenless device. So what has made the device so successful?

In this week’s episode of Building One, Tomer Cohen sits down with Will Ahmed, founder and CEO of WHOOP, to discuss how focusing on a narrow product vision and owning the entire user experience led to the brand’s success in the saturated fitness tracker market.

Before founding WHOOP, Will was a competitive athlete and quickly recognized the need for more precise, actionable health data. WHOOP’s simplicity and dedication to providing pro athletes and everyday users with the most meaningful insights are central to the company’s approach.

Tomer and Will discuss:

• The virtues of building a product with a narrow and deep focus.
• How avoiding product scope creep helped WHOOP create a best-in-class wearable.
• Why building original hardware was key to WHOOP’s competitive advantage.
• The role of restraint in showing users the data that truly matters.
• How WHOOP’s design for professional athletes translates to better experiences for everyday consumers.

Follow Will Ahmed on LinkedIn.

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