In this episode, Emma, Ruta and Jennifer Macdonald dive into the all-too-common confusion between marketing strategy and business strategy—and why marketers shouldn’t be expected to magically fix business problems. They get into the mess that happens when there’s no clear business direction, how CEOs sometimes (okay, often) misunderstand marketing’s role, and why a solid business strategy is essential for marketing to actually do its job.

The conversation highlights the struggle marketers face in getting proper investment, battling unrealistic expectations, and setting boundaries with the C-suite. They call out fake engagement on social media and why it’s time for marketers to be real about the ups and downs of the job. Honest communication, a clear plan, and a reasonable budget? Turns out, that’s the real “secret sauce” for effective marketing.
Takeaways:

• Marketing ≠ Miracle Worker: Marketing strategy supports business strategy, but can’t fix what’s broken.
• Business Strategy First: Without a clear direction, marketing is left spinning its wheels.
• Educate the Execs: Misunderstandings about marketing’s role often lead to misplaced expectations.
• Set Boundaries: Clear communication between marketing and the C-suite can save everyone a lot of headaches.
• Demand What You Need: Marketing requires real investment; advocating for budget based on strategic priorities is essential.
  

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We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.