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Benchmark or Bust: Why Brands Can’t Afford to Fly Blind
Manage episode 469757159 series 3570164
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How do you know if your social strategy is working? No, seriously; how do you really know?
In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler, dive into the power of industry benchmarking. Forget vague goals and gut feelings, it’s time to measure your brand against the best (and the rest). From follower counts to engagement rates, they unpack how brands can finally answer the question:
Are we doing enough?
Discover how Vista Social’s new industry insights feature gives brands the clarity they need to set smarter goals, optimize strategies, and actually compete in their market. No more posting into the void.
Whether you're crushing it or barely keeping up, this episode will challenge you to rethink what success on social media looks like.
Happy listening!
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Chapters
1. Introduction and Industry Insights Overview (00:00:00)
2. How the Industry Insights Report Works (00:02:00)
3. Understanding Benchmarking and Percentiles (00:05:00)
4. Benchmarking vs. Competitor Analytics (00:07:00)
30 episodes
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