Process to Profitability centers on strategic processes that reduce costs while increasing conversions, productivity, and efficiency for creative CEO women who are growing successful service-based businesses. We’ll discuss strategies that produce sustainable profits and how to apply these processes to your small business.
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Innovative ideas to Start, Grow, and Scale your Private Practice
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Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strat ...
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Marketing Month: From Clicks to Clients: Mastering Website Conversions with Samantha Mabe | POP 1169
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post Marketing…
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SEO Secrets for Healthcare Providers: Optimize Your Website to Reach More Patients Featuring Samantha Mabe, EP158
34:39
34:39
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34:39In this episode of Thriving Practice, host Tracy dives into the world of digital marketing for healthcare and wellness practices with web design expert Samantha Mabe, founder of Lemon and the Sea. Samantha shares her wealth of knowledge on creating effective, patient-attracting websites specifically tailored for health practitioners. From the cruci…
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Technology That Gives Your Team Their Time Back: Smart Solutions for Practice Efficiency Featuring William Velasco, EP 161
49:42
49:42
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49:42Does your team spend hours on repetitive tasks that drain their energy and pull them away from patient care? Software development expert William Velasco reveals how the right technology solutions can transform your practice operations without losing the human touch. With nearly two decades of experience helping businesses maximize efficiency, Willi…
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Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post Marketing…
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Eat More, Feel Better? Debunking Diet Myths and Sharing the Keys to Lasting Wellness Featuring Dr. James Cima, EP 160
51:11
51:11
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51:11In this episode, we dive deep into the world of functional medicine with Dr. Cima, a chiropractor and functional medicine expert with decades of experience. Dr. Cima shares his journey and insights on becoming a "doctor of the future." Key Topics: The three pillars of health: chemical, physical, and mental-emotional Understanding functional medicin…
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Marketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post Marketing…
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Private Equity in Healthcare: A Candid Conversation - Special Snack Episode, EP 159
12:21
12:21
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12:21In this snack episode of the Thriving Practice Podcast, Manager of Operations and PR, Miranda Dorta, turns the microphone around to interview our host, Tracy Cherpeski about the critical topic of private equity in healthcare. Through an unscripted and authentic conversation, Tracy shares valuable insights about the impact of private equity ownershi…
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Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post Marketing…
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Becoming Your Own Banker: Infinite Banking to Build Wealth for Practitioners Featuring Dr. Rob Scranton, EP 157
42:42
42:42
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42:42Dr. Rob Scranton introduces us to the concept of Infinite Banking, a 200-year-old strategy that could revolutionize how practitioners approach wealth building and financial security. Learn how you can become your own banker, recapture expenses, and create a stable financial future. Key Points Discussed: Introduction to the Infinite Banking Concept …
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Marketing Month: Can I Ask Clients for Online Reviews? With Derek Collins and Omar Ruiz | POP 1166
Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post Marketing…
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Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post Marketing…
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How to Stop Leaving Money on the Table: Medical Coding Secrets Featuring Sherry Elliott, EP 156
35:56
35:56
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35:56In this episode, we dive deep into the world of medical coding and revenue cycle management with Sherry Elliott, founder of Elliott Health Information Professionals (EHIP). Sherry shares invaluable insights about how proper medical coding impacts healthcare providers, patients, and the broader healthcare system. Key Topics Discussed: - The importan…
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Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post Marketing…
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Why Dismantling DEI in Healthcare Kills People, EP 155
12:45
12:45
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12:45In an era where DEI initiatives are under unprecedented attack, healthcare stands at a critical crossroads. This episode cuts through the political noise to expose a stark reality: dismantling DEI programs in healthcare settings isn't just about politics – it's about survival. Drawing from extensive research and real-world data, we explore how impl…
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The Parent-Leader Connection - A Special Snack Episode, EP 154
9:58
9:58
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9:58In this intimate snack episode, Miranda Dorta interviews Tracy Cherpeski about the profound connections between parenthood, leadership, and building lasting organizations. This unscripted conversation offers a candid glimpse into how Tracy approaches both parenting and business leadership. Key moments from their conversation: - Tracy emphasizes tha…
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Beyond the Stethoscope: A Cardiologist's Journey to Heal Physician Burnout Through Coaching Featuring Ben Reinking, EP 153
36:26
36:26
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36:26A Conversation with Dr. Ben Reinking - The Developing Doctor In this episode, we explore the world of physician coaching with Dr. Ben Reinking, pediatric cardiologist and founder of The Developing Doctor. Key highlights include: Dr. Reinking's personal journey from burnout to discovering the power of coaching The importance of developing "soft skil…
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Designing Prosperity in Your Practice and Life Featuring Dan Romance, EP 152
40:57
40:57
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40:57In this episode, Tracy talks with Dan Romance about his unique approach to helping healthcare professionals design prosperity across all areas of their lives. Dan shares insights on balancing personal and professional success, making incremental improvements, and planning for a fulfilling future. Key Topics Discussed: The concept of "prosperity des…
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Digital Health Solutions for Osteoporosis: Combining Strength Training with Medical Care Featuring Jenni Tarma, EP 151
44:38
44:38
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44:38Tracy and guest Jenni Tarma dive deep into how healthcare providers can better support patients with osteoporosis through comprehensive, evidence-based care that goes beyond traditional pharmaceutical approaches. Jenni shares how her company, Kaari Prehab, is transforming osteoporosis treatment through digitally-delivered strength training programs…
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The Practitioner's Paradox: Why Clinical Excellence Might Be Holding Your Practice Back, EP 150
19:02
19:02
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19:02In this solo episode, Tracy explores the critical mindset shifts healthcare providers need to make to transform their practices from survival mode to thriving businesses. She introduces the concept of the "practitioner's paradox" - where the very mindset that makes someone an excellent healthcare provider can actually hinder their success as a busi…
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Snack Episode: Turning the Tables - A Candid Chat with Host Tracy Cherpeski, EP 149
16:11
16:11
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16:11In this unique "snack" episode, we're turning the tables as Miranda Dorta, Operations and PR Manager, interviews Tracy Cherpeski about her experiences hosting the Thriving Practice Podcast. This candid conversation offers listeners an intimate look at the stories and moments that have shaped our community. Episode Highlights: Tracy shares one of he…
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Digital Revenue Streams for Healthcare Providers: Expert Tips Featuring Robin Massey, EP 148
39:48
39:48
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39:48In this episode of Thriving Practice, host Tracy sits down with Robin Massey, founder of SkipTheBox. Robin shares her expertise on how healthcare providers can expand their practices into the digital realm, creating additional revenue streams through online courses, self-published books, and virtual workshops. This insightful conversation offers pr…
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74 Million Underserved: One Doctor’s Innovative Solution to America's Specialist Shortage Featuring Dr. Kara Hartl, EP 147
37:43
37:43
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37:43In this powerful episode, Dr. Kara Hartl shares how she's revolutionizing rural healthcare through Troy Medical, a pioneering telehealth company born from her experiences as an ophthalmologist in rural Alaska. After witnessing patients struggle with limited access to specialist care, Dr. Hartl developed an innovative hybrid model that combines tele…
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Balancing Great Medicine with Smart Business Featuring Monica Capelli, EP 146
52:15
52:15
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52:15In this episode of Thriving Practice, host Tracy speaks with Monica Cappelli, founder of Rev Billing Systems. Monica shares her expertise on managing revenue cycles and building thriving healthcare practices. From setting clear visions to implementing effective systems, this conversation is packed with valuable insights for healthcare providers loo…
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Why You Need a Lawyer on Speed Dial Featuring Michelle Bomberger, EP 145
36:23
36:23
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36:23In this episode of Thriving Practice, host Tracy sits down with Michelle Bomberger, an innovative attorney and entrepreneur who's revolutionizing how small businesses, particularly healthcare practices, approach legal counsel. Michelle, founder of Equinox Business Law Group, shares her unique perspective on why having a strategic legal partner is n…
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Value-Based Care in Healthcare: How Private Practice Owners Can Boost Profits While Improving Patient Outcomes EP 144 Featuring Katherine Evans
37:09
37:09
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37:09In this episode of Thriving Practice, we dive deep into the world of value-based care with Katherine Evans, President of Novocardia, a division of Cardiovascular Associates of America. Katherine shares her expertise on how value-based care models are transforming cardiovascular healthcare delivery, improving patient outcomes, and enhancing provider…
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Season 8 Launch: Double Episodes, New Community, and What's Next for Thriving Practice, EP 143
12:23
12:23
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12:23Join us for the Season 8 premiere as Tracy unveils exciting changes, including the Overachiever's Intensive with double episodes in January and February. Learn about our new global Thriving Practice Community, meet the team behind the scenes, and discover how our evolving format will deliver more actionable insights for practice owners. Whether you…
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Save $100,000+ on Your Healthcare Practice Lease: Expert Real Estate Strategies Featuring Colin Carr, EP 142
43:52
43:52
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43:52Episode Overview: In this episode, we dive deep into the world of commercial real estate for healthcare providers with expert Colin Carr. Learn how to make informed decisions about your practice location, whether you're leasing, purchasing, or renewing your current lease. Key Points: Introduction to Carr, a nationwide commercial real estate firm sp…
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2024's Most Impactful Healthcare Practice Growth Strategies (Year in Review + 2025 Preview) EP 141
21:23
21:23
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21:23In this special year-end episode, Tracy reflects on the transformative journey of Thriving Practice and previews exciting changes for 2025. Discover how successful practice owners are growing their businesses without sacrificing wellbeing. Key Highlights: - Evolution of Thriving Practice podcast and its focus on healthcare practice owners - Success…
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EHR Efficiency Secrets: Guide to Thriving in the Digital Health Era Featuring Dr. Craig Joseph, EP 140
37:11
37:11
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37:11Join us for an enlightening conversation with Dr. Craig Joseph, pediatrician and Chief Medical Officer at Nordic Global, as we explore the critical role of intentional design in healthcare technology. In this episode, we dive deep into how thoughtful implementation of Electronic Health Records (EHRs) and other digital tools can transform medical pr…
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Metrics for Work-Life Harmony in Healthcare Practices, EP 139
22:25
22:25
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22:25Episode Summary In this episode, our host Tracy Cherpeski, business consultant and executive coach, explores how implementing the right business operations and metrics can lead to work-life harmony for healthcare practice owners. Tracy shares insights from her years of experience working with healthcare professionals, demonstrating how mastering ke…
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Boost Outcomes, Cut Burnout: How Health Coaching Can Transform Your Medical Practice Featuring Sandra Scheinbaum, EP 138
41:25
41:25
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41:25In this episode, we dive into the world of health coaching with Sandra Sheinbaum, founder of the Functional Medicine Coaching Academy. We explore how health coaching can transform patient care and revolutionize healthcare practices. Key Points: Sandra's journey from education to psychology to founding a health coaching academy The role of health co…
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Beyond Insurance: Balancing Operations and Life for Healthcare Practice Success, EP 137
18:36
18:36
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18:36Episode Overview In this episode of Thriving Practice, host Tracy Cherpeski explores why focusing on your practice's operations is more crucial than obsessing over insurance issues. Learn how to create work-life harmony and optimize your healthcare practice for true success. Key Topics Covered - The impact of insurance challenges on healthcare prac…
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Beyond Gray Walls: Transforming Your Healthcare Space to Attract and Retain Ideal Patients Featuring Carolyn Boldt, EP 136
37:00
37:00
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37:00In this episode, we explore the critical role of intentional design in healthcare practices, especially for complementary and alternative providers. Our guest, Carolyn, shares insights on creating spaces that enhance patient experience, support operational efficiency, and ultimately contribute to practice success. Key Points: The importance of alig…
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Entrepreneurial Thinking in Healthcare: Strategies for Success, EP 135
23:10
23:10
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23:10In this episode of Thriving Practice, Tracy explores how healthcare providers can adopt an entrepreneurial mindset to revolutionize their approach to healthcare and business, achieving success without burnout. Episode Summary Host Tracy Cherpeski discusses the challenges faced by healthcare provider-owners in today's evolving landscape and introduc…
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Navigating Medicare Choices: A Guide for Healthcare Providers and Small Business Owners Featuring Marvin Musick EP 134
39:48
39:48
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39:48In this informative episode of Thriving Practice, host Tracy Cherpeski interviews Marvin Musick, a Medicare education expert, to demystify the complexities of Medicare for practice owners and patients alike. Marvin shares valuable insights on making informed decisions about Medicare options, the importance of supplemental plans, and how these choic…
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The Hidden Costs of Parenthood: Breastfeeding, Childcare, and Healthcare in America EP 133
29:18
29:18
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29:18In this eye-opening episode, we dive deep into the challenges facing American families today, going beyond breastfeeding to explore the critical need for comprehensive family support policies in the United States. We examine the benefits of breastfeeding, but also address the systemic barriers that prevent many parents from making this choice. Key …
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The Art of Delegation: Mastering Team Roles for Practice Success Featuring Casey Gromer EP 132
37:56
37:56
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37:56Welcome to our latest episode where we dive deep into the complexities and triumphs of effective team management within a healthcare practice. Whether you’re a seasoned practitioner or new to the business side of healthcare, today’s discussion will illuminate the path to enhanced performance through strategic delegation. Here are the key takeaways …
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The Private Equity Plague: How Wall Street is Infecting Healthcare EP 131
22:38
22:38
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22:38Episode Summary: In this eye-opening episode, host Tracy Cherpeski explores the growing influence of private equity firms in healthcare and its potential consequences for patient care, medical practices, and the overall healthcare system. Key Points: Overview of private equity's increasing role in healthcare Case studies: Anesthesiology practices i…
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The Seven Figure Dentist Featuring Kirk Teachout EP 130
42:50
42:50
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42:50Welcome to another episode of Thriving Practice. Today we’re diving into the heart of dentistry, both as a profession and a passion. Our expert guest Kirk Teachout helps us understand the nuanced theme of setting boundaries and managing challenging relationships in the close-knit fabric of a dental practice. Mastering this is one of the main keys t…
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Empowering Healthcare Entrepreneurs: Leveraging Community and Resources to Grow Your Practice EP 129
17:26
17:26
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17:26Welcome to today’s solo episode, where Tracy explores the heart of healthcare entrepreneurship and the pivotal role of the Thriving Practice Community in empowering practice owners. In a landscape where physician practice ownership is dwindling, and the allure of entrepreneurship is overshadowed by the daunting challenges of operational management …
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Growing Your Private Practice with Integrity: Healthcare Marketing Insights Featuring Carl White EP 128
41:50
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41:50In today’s episode, we dive into the invaluable insights from Carl White, founder of MarketVisory Group, a healthcare marketing agency that zeroes in on the importance of personal connections and the pivotal role of patient relationships in the growth of private practices. Main Themes: The Essence of Ownership and Knowledge: Carl White emphasizes t…
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Healed People Heal People: Why Healthcare Practice Owners Need to Prioritize Their Mental Health EP 127
11:23
11:23
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11:23In this solo episode, host Tracy Cherpeski gets candid about the importance of healthcare entrepreneurs safeguarding their own mental and emotional well-being in order to show up fully for their patients, lead their teams effectively, and build sustainable, profitable practices. As Tracy shares, the common entrepreneurial struggles of burnout, over…
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The Intersection of Traditional and Alternative Healing in Trauma Treatment Featuring Maureen Clancy EP 126
37:07
37:07
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37:07Welcome to another episode! Today we’re speaking with Maureen Clancy, a licensed clinical social worker and group practice owner who specializes in working with women, queer, and nonbinary individuals who have suffered childhood trauma. Maureen shares how alternative healing modalities can support both your patients and clients and your business. C…
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Harnessing Intuition and Energy Healing Featuring Julie Ann Otis EP 125
36:30
36:30
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36:30Welcome to another episode of Thriving Practice. Today we’re taking a slight departure from the “norm” and talking with Julie Ann Otis, Founder of Samana Healing, somatic healer and practitioner educator. We’re diving into the serene world of alternative therapies and the enchanting New England charm. Join us as Julie Ann shares their love for Bost…
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Enhancing the Patient Experience: Sensory Training for Healthcare Providers Featuring Jessica Martin EP 124
36:06
36:06
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36:06Introduction: Welcome to a new episode! Jessica Martin, a former school psychologist turned dental practice manager and consultant, joins Tracy today. They discuss Jessica’s journey from education to healthcare and the pivotal role of psychology in patient care and the critical intersection of psychology and patient care, focusing on how a psycholo…
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From Burnout to Success and Freedom Featuring Jamey Schrier EP 123
37:29
37:29
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37:29In this inspiring episode, Jamey Schrier, a physiotherapist turned successful business coach, shares his remarkable journey from the thrills of starting a private practice to the challenges of managing a growing team and maintaining work-life balance. Jamey's authentic and engaging storytelling offers invaluable lessons on overcoming adversity, eff…
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Improve Patient Outcomes and Profits by Offering Functional Nutrition Coaching EP 122
14:04
14:04
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14:04Welcome to our latest episode! Today, Tracy’s flying sola and diving into an exciting approach that’s reshaping the healthcare industry: the integration of functional nutrition and health coaching into medical practices. Here are the key highlights and themes she covered: Scaling Up Without Burnout: Discover the Thriving Practice community’s missio…
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Embracing Private Pay: Navigating the Shift, Featuring Jillian Greaves EP 121
39:04
39:04
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39:04Welcome to Thriving Practice, the healthcare podcast where we talk about all things business. Our expert guest today is Jillian Greaves, a Functional Dietitian who helps women reclaim their health through hormone balancing, lifestyle changes and nutrition. Today we’re diving deep into the world of helping professionals and the evolving dynamics of …
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Revolutionizing Healthcare With Whole-Person Wellness Featuring Hally Brooke EP 120
38:11
38:11
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38:11Welcome to Thriving Practice, where we talk about all things business for your healthcare practice. Today’s discussion focuses on the transformation of healthcare, where we dive into the importance of emotional well-being and systemic approaches to patient care. Our expert guest, Hally Brooke, explores the crucial role of health coaches and medical…
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Practice Ownership Blueprint: Flourish Financially Featuring Carla Titus EP 119
34:37
34:37
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34:37Welcome to another insightful episode of Thriving Practice, where we dive into the crucial world of strategic financial planning with our esteemed guest, Carla Titus. With over a decade and a half of financial expertise, Carla has honed her skills in guiding practice owners to not only survive but thrive in the competitive business landscape. In th…
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