Process to Profitability centers on strategic processes that reduce costs while increasing conversions, productivity, and efficiency for creative CEO women who are growing successful service-based businesses. We’ll discuss strategies that produce sustainable profits and how to apply these processes to your small business.
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The stories of business owners from around Lancashire (and a little bit of Greater Manchester .... ohh .... and Cumbria) Learn how they have started, grown and sometimes sold their businesses. The good, the bad and possibly the ugly. Plus, regular strategies across, marketing, sales, planning, time management, finance, systems and leverage, team, leadership, in fact every aspect of business. Interviews, strategy sessions, new strategies. Everything you need to grow your business.
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Clear the business clutter and thrive with Val Low and expert entrepreneurs doing interesting and extraordinary things in business and making an impact in the world. Hear their stories and business lessons in building their successful businesses. Discover strategy and planning, branding and marketing, business systems, productivity and efficiency, focus and mindset and Business Bliss. Visit vallow.me for more tools and resources
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You’re listening to the Women’s Biz Systems Podcast where we firmly believe it’s time to systematize and scale your business! I’m Marissa Stone and I am here to tell you that you did not not leave a 40 hour a week job for an 80 hour a week habit. Here’s the secret: Today's businesses need SYSTEMS! And as a female business owner, you need systems in place that work as hard as you do! But that hard work doesn’t have to feel like work! It’s time to increase productivity, reduce dependency on yo ...
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FF212: Rethinking Leadership with Sabine Gedeon
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In this episode, Sabine Gedeon, speaker and Executive Career and Leadership Strategist, delves into the intriguing topics of identity, power, and leadership. Sabine shares the experiences of women in the workplace, the need for organizations to adapt and foster inclusivity, and the importance of preparing the next generation of leaders. Highlights …
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How to fix your funnel and increase conversions
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In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on bringing more people into the funnel, creating compelling offers, and maximizing the average order …
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FF211: No-Pitch Approach of Virtual Dinner Parties with Greig Wells
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In this episode, Greig Wells, a seasoned digital marketing expert shares his unique approach to building community through virtual dinner party events. Greig’s fascinating concept is that there’s no sales pitch involved. Not only does this platform provide a sense of security, but it also allows higher-level clients to gain a competitive advantage.…
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4 things to remove from your website right now (and 1 to add)
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In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick solutions to your clients' needs. We discuss four crucial elements to remove from your website: unnecessary…
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Ethical launching: building trust & long-term relationships with customers
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Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the pitfalls of unethical practices, and how to align our values with our audience when it comes to launchin…
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FF210: Unleashing The Full Power Of Your Mind For Success with Jessa Carter
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In this episode, Jessa Carter shares her personal journey from a successful career in neurosurgery to becoming an entrepreneur and speaker. We dive into the power of the mind and how our subconscious beliefs and habits can hold us back from reaching our full potential. Highlights From This Episode: The challenges and growth of being an entrepreneur…
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Generating more leads through optimized landing pages
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In this episode of Process to Profitability, I delve into the importance of landing pages in lead generation. I explain how landing pages differ from full websites, focusing on their ability to convert visitors into action-takers. I share strategies for optimizing landing pages, including clear headlines, compelling visuals, persuasive copy, and fo…
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How to use offsite SEO to get people back to your website
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Welcome to another exciting episode of "Process to Profitability." Today, I am thrilled to have Erin Ollila, an SEO website copywriter and the host of the "Top Copy to Me" podcast, joining me. In this episode, we dive deep into the fascinating world of offsite SEO and how it goes beyond just backlinks. Erin shares her insights on leveraging differe…
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FF209: The Power of Speaking and Nurturing Connections with Tami Jaffe
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Tami Jaffe, a former CPA and finance professional, transitioned from the corporate world to become a successful coach and mentor. She now teaches others how to make the transition from employee to entrepreneur. Tami shows entrepreneurs the next steps in business growth, the importance of knowing your audience and the power of speaking engagements t…
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Optimizing your website's on-page SEO and improving your search engine rankings
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In this episode of "Process to Profitability," we're diving deep into the world of on-page SEO and how it can skyrocket your website's search engine rankings. We all know that being found on Google is crucial for attracting the right clients, and I’m going to share my strategies on optimizing your website's SEO to increase visibility and drive orga…
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The soft sales strategy for LinkedIn success and business growth
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Welcome back to "Process to Profitability." In this episode, I had the pleasure of chatting with Ivana Brutenic, a renowned LinkedIn architect and soft sales expert. We tackled the common challenge of using LinkedIn for sales without being perceived as spammy or irrelevant. Ivana shared her unique approach to using this powerful platform for connec…
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FF208: Bringing Humor and Light Into Dark Moments with Scott Ertl
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Scott Ertl, former circus performer turned school counselor turned full-time entrepreneur, utilizes the power of humor and creativity as bridges of solace for those battling with depression, suicide, addiction, or everyday struggles. Scott shares how practical strategies and insights can bring more light and happiness into your life. We learn about…
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The Importance of Your Website in Converting Leads into Clients
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In today's episode, we're diving into the importance of websites in your marketing funnel and how they can convert your ideal clients into loyal customers. No matter where you do most of your marketing, whether it's on social media, through webinars, or even through referrals, your website acts as the central hub where potential clients go to learn…
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How the art of conversation leads to opportunities, collabs & referrals
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In today's episode of Process to Profitability, I had the pleasure of talking with Rachael Cumberland-Dodd about the power of conversations and how they can lead to incredible opportunities, collaborations, and referrals. Rachael emphasizes the significance of actively scheduling time for marketing activities and making meaningful connections. We d…
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FF207: Elevate Your Energy, Amplify Your Impact with Hilary DeCesare
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In this episode, Hilary DeCesare, founder of the ReLaunch Company, shares the impact of elevating energy and mindset in our pursuit of success. She delves into the power of tuning in and using music as a tool for success. Hilary demonstrates her powerful and fun experience as she takes me through her ‘Tune In’ process. Highlights From This Episode:…
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Building Trust through Content: Content Marketing for Lead Generation
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In this episode of Process to Profitability, I dive into the topic of building trust and generating leads through content marketing. I discuss why businesses may be resistant to content marketing, emphasizing that it is a long-term strategy with lasting impact. I highlight the importance of bringing people to your website through content marketing,…
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How to use guest podcasting to attract more clients
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Welcome back to Process to Profitability! In today's episode, we have a very special guest joining us. Natalie Koussa, a visibility coach and podcast guesting strategist, will be sharing her expertise on a different approach to using podcasts to bring in clients. Natalie's journey started by helping clients get booked on podcasts and it quickly bec…
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FF206: Fearless at Twelve: Milana Schaal's TEDx Accomplishments and Bestselling Books
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In this episode, Milana Schaal, a 12-year-old three-time TEDx speaker and bestselling author, joins us with her speaking coach Jackie Bailey, who helps youth build confidence and communication skills. Milana empowers other kids to dream, have courage, and make a difference! With her infectious enthusiasm, Milana is a delight to talk to and a true i…
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Crafting irresistible calls-to-action that drive conversions
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On today's episode of Process to Profitability, I am thrilled to kick off our new mini-series focused on lead generation strategies. As business owners, we all know how crucial it is to generate leads in order to grow and thrive. In this series, we will dive deep into crafting irresistible calls to action and leveraging our websites to drive conver…
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Preparing your business to scale & build a team
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In this episode of "Process to Profitability," I had the pleasure of speaking with the incredible Liz Strong. Liz shared her journey from being a website designer to becoming an Online Business Manager (OBM). We delved into the importance of figuring out what you truly want to do in your business and how it can help you delegate tasks and prioritiz…
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FF205: Simplifying Referral Marketing with Tiffanie Kellog
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Our guest in this episode is Tiffanie Kellog, an expert in referral marketing, a topic that many sales professionals, trainers, and coaches often overlook. Referral marketing can be just as effective, if not more, than cold calling and generating leads. Tiffanie is here to share her insights and experiences on how to ignite your business through th…
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Nurturing client relationships through intentional communication & service
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In this episode of Process to Profitability, I dive into maintaining strong client relationships. I share how scheduling templated emails, personalized a bit, at set intervals after working together is an effective way to follow up. Offering ongoing support for clients who need and want it is also beneficial, such as making updates or scheduling ta…
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Elevating your business with Human to Human marketing
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Welcome back to "Process to Profitability." If you're looking to make your mark in the business world while staying true to yourself, you're in for a treat. In today's episode, I'm joined by the incredible Angela Henderson, and we're diving deep into the realm of Human to Human marketing. In an era where AI and automation are on the rise, Angela an…
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FF204: Finding Your Voice with 13-Year-Old Zack Lankerani, Speaker, Author, Podcaster, Triathlete.
16:22
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Jackie Bailey from Speak Feed Lead joins us again as we spotlight one of her talented students, Zack Lankerani. Jackie empowers both youth and adults to cultivate a courageous and confident speaking voice. At just 13 years old, Zack has already achieved remarkable feats. From being a triathlete and robotics competitor to a speaker, podcaster and pu…
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Thinking Beyond Pretty Design: UX Principles for Your Website
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In this episode of Process to Profitability, I'm talking about the importance of understanding UX principles beyond pretty design for websites in the health and wellness industry and other service providers. UX (User Experience) is all about how users interact with a website, and it plays a vital role in converting visitors into clients. Key princi…
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Navigating Sticky Situations with Intention
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In this episode of "Process to Profitability," I had the pleasure of speaking with Michelle Whyte, an expert in business etiquette and building authentic connections. Michelle shared valuable insights on how entrepreneurs can navigate challenging collaborations and maintain their brand reputation. We discussed the importance of addressing behavior …
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FF203: Giving Children A Voice with Jackie Bailey
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In this episode, Jackie Bailey, founder and executive director of The Speak Feed Lead Project, shares the nonprofits primary mission of empowering children and reminding them that they are worthy of being heard and that their voices are significant. Jackie’s life experiences have now fueled her dedication to ensuring that no child ever feels silenc…
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Building a Profitable Business with Intention Beyond Work-Life Balance
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Welcome to the latest episode of Process to Profitability where I'm delving into the topic of creating a business with intention. As small business owners, we know there are challenges to maintaining work-life balance and personal well-being. In today's episode, I'll explore the significance of choosing why and how you want to run your business so …
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Website Review: Boosting your business impact with website optimization
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On this episode of Process to Profitability, I had the pleasure of reviewing a Squarespace 7.0 website with my friend Mikki Wilson, founder of Dot Connector Consulting. We delved into the details of her consulting business and discussed ways to improve her website for better client conversions. From enhancing the about page with an extended bio and…
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FF202: Effective Online Marketing with Frank Buddenbrock
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In this episode, Frank Buddenbrock of Can You Find Me Now, shares his 38 years of expertise in online marketing. When Frank realized the potential of an internet business, Google had not yet emerged. Frank highlights SEO, Google and Facebook ads and email marketing to maintain customer engagement. Highlights From This Episode: Advertising is necess…
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How I use data to make decisions about my podcast
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In this episode of "Process to Profitability," I’m delve into the importance of analyzing podcast data to make informed business decisions. As the host of a podcast that may not be top-charting, I value the education and connections gained through my show. By evaluating factors such as download numbers, client referrals, and collaborations, I am ab…
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Metrics that matter: discovering the KPIs for your social media strategy
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37:19
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Are you ready to unlock the secrets to turning your social media presence into a profitable powerhouse? Join me on this episode of Process to Profitability as I dive deep into the world of social media metrics and strategies with the brilliant Andréa Jones, a renowned social media strategist. Together, we'll explore the five key performance indicat…
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FF201: The Power of Collaboration and Networking with Colleen Biggs
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In this episode, Colleen Biggs, founder of the Leap Community, joins us to chat about the power of collaboration and networking. She emphasizes the importance of visibility and referrals in growing net worth. Building social capital and cultivating relationships will open doors for opportunities and referrals. Highlights From This Episode: · Import…
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Data-Driven Website Design: Using Heat Maps and Click Analysis to Optimize User Experience
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In this episode of Process to Profitability, I dive into the world of heat mapping software and how it can help you optimize your websites for better user experience and business results. I discuss the how you can gather and use data from heat maps, click maps, and website recordings to make decisions about your website design. Whether you're looki…
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How tax strategy can maximize profitability in your business
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Welcome to Process to Profitability. In today's episode, we have a special guest joining us, Kimberly Tara, a certified tax coach and business growth advisor. Kimberly is here to share her expertise on tax strategy and how it can save you money and make your business more profitable. As a mom of four young children, Kimberly has successfully built …
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FF200: Celebrating The 200th Show with Michelle Abraham
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Michelle Abraham, a visionary leader and podcasting expert, is here to share her incredible journey and insights with us. In this special episode, Michelle opens up about her entrepreneurial ventures and the pivotal role podcasting played in her success. She reflects on her own transformation as a new mother, finding solace and inspiration through …
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Tracking the effectiveness of your marketing efforts: using UTMs to make data-driven decisions
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In this episode of Process to Profitability, I dive deep into the world of UTMs (Urchin Tracking Modules) and how they can revolutionize your marketing efforts. I share the step-by-step process of creating a UTM, explain why it's crucial for tracking the effectiveness of your marketing efforts, and reveal the key components to include in your track…
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Using dashboards to visualize information and make data-driven decisions
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27:19
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Welcome back to "Process to Profitability." I am beyond excited to dive into today's episode with our incredible guest, Carolyn O'Brien. In this episode, Carolyn shares her expertise on the importance of using visual dashboards to track data in your business. We all know that the ultimate goal is to turn visitors into loyal customers, but how do we…
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On The Road with Joan Lind - Founder and CEO TryBooking
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In this episode we are in the Lake District town of Kendal to visit the offices of TryBooking and to talk with it's founder and CEO in the UK, Joan Lind. Joan discusses her journey from Scotland to the Lake District via Australia and working for a large and very well know global marketing agency. You'll hear why Joan thought there was a place in th…
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FF199: Financial Wellness with Kyra Jones
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In this episode, Kyra Jones of Financial Intervention Academy, shares insights on financial coaching and corporate financial wellness. Kyra Jones is a passionate advocate for financial education who found her calling in debt collections. Kyra dedicates her time and energy to empowering others with financial literacy and ensuring their financial wel…
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Data-driven decisions: 3 pillars for gathering, analyzing, and acting on business data
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Welcome back to another exciting episode of "Process to Profitability." Today, I’m diving into the world of data-driven decisions and how they can transform your business. In this episode, I'll explore how to leverage your existing website traffic, analyze return on investments, and make informed decisions by utilizing valuable data. Get ready to d…
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Converting visitors into clients with the power of UX copywriting
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In this episode of "Process to Profitability," I sit down with Susan Reoch, a UX copywriter, to discuss the importance of writing a website based on user experience. We delve into the principles of UX copywriting and how they can enhance a website's effectiveness in converting clients. We explore topics such as creating a clear and concise message,…
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FF198: Clarify Your Growth Strategies with Divian Mistry
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In this episode, Divian Mistry, the founder of Headache Free Websites, shares the importance of customization and recognizing that different businesses have different strengths and preferred methods of lead generation. Divian introduces the concept of a "foot in the door" offer that provides a no-brainer purchase that brings results and helps under…
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The #1 way you're losing clients: not allowing people to book from your website
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In this episode, I dive into the crucial role that optimizing your website plays in attracting and converting clients for your business. Discover the number one reason potential clients hesitate to book appointments and how you can overcome this hurdle to see increased profitability. Join me as I explore the benefits of implementing online booking …
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Driving Conversions with Strategic Case Study Design
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In this episode of "Process to Profitability," I chat with Brittany Herzberg, a talented copywriter who shared her expertise on using case studies to attract and convert clients. We discussed the power of case studies in building trust and credibility, and Brittany provided invaluable tips on crafting compelling case studies that resonate with pote…
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Book more right-fit clients with your website: a before and after case study
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In this episode, I’m diving into a before and after case study, addressing the common question of converting website traffic into clients. I’m sharing my approach to evaluating websites for their potential to convert and strategically moving the right fit visitors towards taking action and becoming clients. I share detailed before and afters for ea…
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Innovating Your Business and Growing Your Profitability with Profit Partnerships
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Welcome to another exciting episode of "Process to Profitability." I'm your host, Samantha Mabe, and today we have a very special guest with us. I had the pleasure of interviewing Mikki Wilson, the brilliant mind behind Dot Connector Consulting. Mikki is here to share her expertise on profit partnerships, a topic that is sure to provide valuable in…
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FF197: From Nursing to Entrepreneurship with Tina Baxter
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In this episode, Tina Baxter, a teacher turned nurse and businesswoman, shares her journey from struggling with math to becoming a successful legal nurse consultant and CEO. She emphasizes the connection between nursing and entrepreneurialism and how nurses possess resourcefulness and innovation. Tina also shares the importance of believing in your…
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Bringing together architecture and websites for an innovative look at design
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In this episode, I’m exploring the similarities I’ve found between architecture and website design and why combining design aesthetics with functional elements is essential to any successful design. Drawing inspiration from different architectural styles, I share my thoughts on how the building blocks of physical spaces align with the foundational …
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Case Study: Redesigning a Website to Reflect Your Business with Rebekah Jordan
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In this episode of Process to Profitability, Samantha Mabe interviews Rebekah Jordan, an education consultant and owner of Crossbridge Education Consulting. Rebekah shares her experience working with Samantha to redesign her website, reflecting her unique personality and services. They discuss the importance of websites in business, Rebekah's role …
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