A show designed for professional creatives and storytellers called to the unconventional path. Each week, Heather Parady talks with content creators, creative entrepreneurs, and professional storytellers about their process, spiritual beliefs, and how in the world they build their wild careers.
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Most conversations around mental health can seem kind of heavy. Is there a way to promote our mental and emotional well-being in a fun and entertaining way? Join Sean Bloch each week as he explores the FUN side of mental health by digging into simple hacks and fun tips to make your mental health journey more enjoyable and your brain a little happier.
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This is an archived podcast of Heather Parady.
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Ideas and habits worth stealing from top copywriters.
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Are you interested in investing or collecting NFTs, learning about Web 3, but are overwhelmed with all the information? Join Heather and Rich, true newbies, as they break down what they’re learning as they wander unafraid into the world of digital art. We will cure your FOMO, mildly educate you, give our unqualified opinions, and have a lot of laughs along the way. Heather Parady and Rich Cardona have recorded more than almost 1000 podcast episodes combined in the mental health, leadership, ...
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Tactical and practical marketing ideas, strategies and resources for small business owners and entrepreneurs. Bethany Meadows has been the president of Vertical Solutions Media for the past 16 years. Vertical Solutions Media is a full-service marketing agency located in Birmingham, Alabama. They specialize in brand development, content marketing and growth strategies. Get out of survival mode! It's your TIME TO THRIVE! Learn more about free resources, marketing training and strategy coaching ...
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Jumpstart your day with #RiseandGrind, the daily morning show hosted by the inspirational Glenn Lundy. Dive deep into motivational conversations, enlightening interviews, and transformative stories that promise to ignite your spirit. Whether you’re searching for personal growth, business insights, or just a daily dose of positivity, Glenn brings an unmatched energy to set your day on the right path. Tune in every morning and rise to your fullest potential!
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Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting ...
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TCC Podcast #426: The Way to Better Content with Heather Parady
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The world is drowning in content—most of it bad. So when a creator is doing something different, something that really stands out and challenges the rest of us to up our game, we pay attention. That’s why Content Strategist Heather Parady is our guest for the 426th episode of The Copywriter Club Podcast. Heather shared her unique approach to conten…
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How to Tell Your Personal Story (Like a Pro) Irene’s Entropy
1:17:07
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If you struggle with telling your story—whether it’s fear of being judged or labeled, or maybe exposing others that you love—this episode is for you. Today, I connected with Irene from Irene’s Entropy, a musician and content creator. She’s built a big ol’ community around her journey of leaving Mormonism and rebuilding her life and career after lea…
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Building Business Success through Community and Purpose (Pamela Slim)
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In this episode of Time to Thrive, host Bethany Meadows interviews renowned author, business coach and entrepreneur Pamela Slim. Known for her bestsellers Escape from Cubicle Nation and The Widest Net, Pamela shares invaluable insights on building a sustainable business by leveraging the power of community, aligning passion with purpose and using c…
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How to Get Your Creative Work Seen (Feat. Jay Worsley) | The Solo Episode
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In today’s episode, we are answering a question from Conner: “How do you get your creative work ‘out there’?” I had a few thoughts and then brought in my friend Jay, who is an Emmy Award-winning filmmaker, to help answer this question. WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady Previous Interview with Jay: https://www.youtube.…
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TCC Podcast #425: What You Should Know about Facebook Ads with Kwadwo Sampany-Kessie
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Wondering how copywriters could be using Facebook and Instagram ads to grow their business? Our guest for the 425th episode of The Copywriter Club Podcast is Kwadwo Sampany-Kessie. Kwadwo had to reinvent his business during the pandemic. And today he helps businesses grow with ads on Meta. Click the play button below, or scroll down for a full tran…
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Healthy Relationships for Ambitious People | Stefanos Sifandos
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48:16
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If you are ambitious, it can sometimes be challenging to relate to others who don’t share that ambition. You may also wonder how to maintain healthy relationships when you choose to work more than the average person. In this episode, I sat down with Stefanos Sifandos, a relationships expert with an extensive background in psychology, philosophy, an…
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TCC Podcast #424: How I Built Immediate Credibility with Meg Kendall
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48:09
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A lot of copywriters need a way to attract prospects… but more than that, they need to do it in a way that immediately communicates that they’re the expert—an advisor clients can trust. In the 424th episode of The Copywriter Club Podcast, I spoke with copywriter Meg Kendall about creating an industry report that does this perfectly. If you want to …
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Unlocking Business Growth with a VA (Melissa Smith)
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In this episode of Time to Thrive, we sit down with Melissa Smith, founder of The PVA and an award-winning virtual assistant consultant. Melissa shares her journey from executive assistant to VA expert and provides actionable advice for business owners looking to streamline their operations and boost productivity. Discover how hiring the right virt…
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Gratefulness is free! It's easy and effective so try it. Even if you're having a tough day and if things aren't the best try it! A Quick Sample Close your eyes and think of something happy for you. Maybe a special place you've been to, a person you care about or an amazing experience you've had. Just create an image in your mind. Feel in your body …
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How to Balance Consistency and Creativity as a Creator
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One of the biggest challenges I’ve faced lately as a creator is finding the balance between “being consistent” and not putting out something I don’t fully believe in. How do we stay professional and "show up," as Seth Godin says, while keeping our work honest and meaningful? TOPICS FROM THIS EPISODE: Understanding why you're creating and who it’s f…
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TCC Podcast #423: Copy, Originality and A.I. with Jon Gillham
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For the 423rd episode of The Copywriter Club Podcast, we’re checking in on the progress A.I. has made over the past year with Jon Gillham, founder of Originality.AI. We talked about how originality helps protect writers from false accusations of plagiarism and checks facts (unlike ChatGPT and Gemini), plus some of the risks that A.I. poses to the w…
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How ClickUp Generates Millions of Views with their Short-Form Videos | Chris Cunningham
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You might think content from a project management company would be dry, right? Think again. Today I sat down with Chris Cunningham, a founding member of ClickUp and the head of their social media marketing, to explore their unconventional approach to content creation. Believe it or not, ClickUp isn’t just making business content—they’re breaking al…
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TCC Podcast #422: Starting and Growing a Business with Megan Smyth
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Starting and growing a copywriting business isn’t easy. So when we find a writer who seems to have figured it out, it’s worth taking a closer look to see what’s going on. So for the 422nd episode of The Copywriter Club Podcast, I asked Megan Smyth to share more about her business and podcast and how she’s gotten so many things right as she’s grown.…
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Practical Tips for Dealing with Depression and Anxiety - AI Generated
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In this AI-generated episode, trained on Happy Brain content, we share six practical and heartfelt tips to help navigate tough days. From starting small and building momentum, to reconnecting with others and celebrating small wins, these strategies are designed to make a real difference in your day-to-day life. Whether you're feeling low, anxious, …
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The Secret to Content That Converts (Lacy Boggs)
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In this episode of Time to Thrive, host Bethany Meadows talks with Lacy Boggs, Director of the Content Direction Agency, about the art of creating content that not only engages but converts. Lacy, an expert in content marketing strategy, shares invaluable insights on how to build a brand-aligned content strategy, target the right audience, and repu…
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UNCONVENTIONAL Marketing Advice | The Solo Episode
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Jimmy asked for marketing advice, and I gave a couple of answers he might not have expected. WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady CONNECT WITH HEATHER: Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ Access full show notes here: https://www.heatherp…
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Emotions in Storytelling and Making a Career in Filmmaking | Jay Worsley
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There isn’t a straightforward career path for creatives. You’re often figuring it out on your own and facing resistance. When is it "too lofty" of a dream? Where’s the line between "This isn’t for me" and just needing patience? Today, I connected with Jay Worsley, an Emmy Award-winning filmmaker, here to share what it took to build a career (and li…
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TCC Podcast #421: The Course Corrector with Maya Stojkovich
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What does it take to create a course that delivers on its promise and ensures that students get through all of the material? On the 421st episode of The Copywriter Club Podcast, copywriter and course corrector, Maya Stojkovich, shares her COURSE framework for creating and fixing the programs experts sell in order to get results. There’s a ton of cr…
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TCC Podcast #420: Fast Email List Growth with Leticia Collins
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Marketing consultant, Leticia Collins is our guest for the 420th episode of The Copywriter Club Podcast. She’s an expert in community-based email list growth, so it’s no wonder she added 4300 people to her list in less than a week. Want to know how she did it? Then this episode is for you. Click the play button below, or scroll down for a full tran…
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Turning Big Ideas Into Reality (Heather Parady)
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In this episode of Time to Thrive, host Bethany Meadows is joined by Heather Parady, a creative visionary and fractional COO who helps unconventional leaders turn their big ideas into reality. Heather shares her expertise on overcoming perfectionism, embracing failure as part of the process, and breaking through internal barriers like fear and impo…
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When Friends & Family Criticize Your Dreams | The Solo Episode
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Today, I'm answering a question from William about what to do when friends and family are critical of your dreams. Clips Mentioned: Dan Martell TikTok Clip: https://www.tiktok.com/@money.secretx/video/7424834138139659538?_t=8qgENScavut&_r=1 Lewis Howes with Jen Sincero: https://www.youtube.com/watch?v=2FV7YCDfp5A&t=42s WATCH Episodes on YouTube: ht…
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Hey Listeners! Join me as I share to share my reflections on resilience and connection. Prompted by a buddy's request, I talk about the power of gratitude, visualizing positive experiences, effective journaling technique and even the impact of recording personal pep talks. Through my own stories of overcoming challenges and practical tips, this epi…
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How to Make More Money with Your Art (Unapologetically) | Amie Mcnee (@InspiredToWrite)
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The conversation around money and art is a tricky one. What do you do when folks aren't buying your work? How much should you really be charging? And why do so many people feel uncomfortable even talking about this? Today, we have with us Amie McNee, the author of We Need Your Art and the voice behind the wildly popular community Inspired to Write,…
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TCC Podcast #419: Writing on Medium with Thomas Smith
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The publishing platform Medium’s been around for years. But the company has made a few changes recently that might make you reconsider whether or not you should be writing on Medium. Our guest for the 419th episode of The Copywriter Club Podcast is Thomas Smith. I asked Thomas to share some of the reasons Medium has become a place for readers to fi…
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Strange Technique Dealing with Negative Comments | The Solo Episode
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Negative comments. Some folks advise that you “just shouldn’t look at them.” What if there was another trick? ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/episodes/59 Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on YouTube: https://www.youtube.c…
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The Creative Process of Actor Eric Petersen
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Eric Petersen is an American actor, singer, and comedian – most recently known for his leading role as Kevin in Kevin Can F**k Himself. You may have also seen him in Kirstie, Modern Family, The Big Bang Theory, and even Broadway plays like School of Rock, Shrek, and Escape to Margaritaville. He also co-hosts one of the biggest Christmas podcasts – …
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TCC Podcast #418: Writing Your Story with Allison Fallon
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Want to write a book? There are plenty of experts who will tell you how. But Allison Fallon has an approach that’s different from all the others—at least, that’s how it felt to be. Allison is the guest for the 418th episode of The Copywriter Club Podcast and when you hear what she shares about the process of writing, I think you’ll agree, she does …
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In this episode of Time to Thrive, host Bethany Meadows talks with Melinda Emerson, known as the “Small Biz Lady,” about turning passion into profit. Melinda shares her accidental journey to becoming a top small business expert and offers practical advice for entrepreneurs at every stage. From creating a life plan before a business plan to masterin…
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3 Best Storytelling Books for Creatives | The Solo Episode
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Brandi asked, 'What are the three best books on tactical storytelling?' I share them here, along with examples of what they taught me. Books Mentioned: Storyworthy by Matthew Dicks: https://amzn.to/4877Gs6 The Best Story Wins by Matthew Luhn: https://amzn.to/4dMxHxQ On Writing by Stephen King: https://amzn.to/3XZ7g2d Save the Cat by Blake Snyder: h…
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How to Overcome Performance Anxiety | Will Reynolds
1:06:58
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You may have worked hard to get the opportunity in front of you—whether it’s landing a speaking gig, getting cast in an independent film, or finally gathering the courage to post content online for the first time. Even though you genuinely want it, your body may be in full freak-out mode. In today’s conversation, I sat down with Will Reynolds—an ac…
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TCC Podcast #417: Partners Who Send You Clients with Dana Owens
1:04:43
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In the 417th episode of The Copywriter Club Podcast, I spoke with case study copywriter Dana Owens… and of course we talked in depth about writing case studies. But as we talked, Dana shared her connection secret for getting plenty of leads for the work she wants to do. It’s a great idea that any copywriter can borrow and use to grow their own busi…
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Are You Are Too Old to Pursue This? | The Solo Episode
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Someone sent me an email the other day. The bottom of it said, “Sometimes I worry that I am too old to do X”. My response? You are too old. Here is why. ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/55 Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Epi…
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TCC Podcast #416: Extending the Runway with Blair Sharp
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Starting a business is hard. And having enough runway to get off the ground is a big part of whether you succeed or fail. Content creator and author of the Hey, Freelancer newsletter, Blair Sharp, is our guest for the 416th episode of The Copywriter Club Podcast. Blair shares how she made sure she had enough runway to figure things out when she lau…
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The Secret for Sustainable Business Operations (Alicia Butler Pierre)
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In this episode of Time to Thrive, Bethany Meadows chats with Alicia Butler Pierre, an expert in business infrastructure and founder of Equilibria Inc. Alicia shares her journey from chemical engineering to helping small businesses streamline their operations. She introduces her Kasennu™ Framework, which helps businesses replicate their success for…
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Introducing: The Solo Episode (Fighting Apathy)
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Today’s episode is a solo one. Let’s talk about Apathy. ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/54 Ask Heather a Question: https://www.heatherparady.com/ask Follow Heather on IG: https://www.instagram.com/heatherparady/ WATCH Episodes on Youtube: https://www.youtube.com/heatherparady Mentioned in this episode: THE CREATIVE W…
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TCC Podcast #415: Copythinking with David Deutsch
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Most writers focus on the writing part of copywriting, which only makes sense as we're writers. But maybe we should be doing more copythinking before we start to write. Our guest for the 415th episode of The Copywriter Club Podcast is A-List Copywriter David Deutsch. And when it comes to thinking about copy, David has few peers. He talked about str…
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Rediscover Your Worth & Build Resilience | Joshua Dixon
1:11:58
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Joshua Dixon is the founder of Admire Wear, a platform that explores issues around mental health and helps its community rediscover their self-worth. After surviving a life-threatening pit bull attack as a little boy, Joshua is on a mission to help others overcome deep struggles and find purpose in pain. In this conversation, you will hear how, as …
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TCC Podcast #414: Be a Content Archeologist with Sarah Hopkinson
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Standing out as a content writer when you offer the same services as every other content writer is hard. We're talking blog posts, case studies, white papers... But if you're willing to go beyond the expected and find deeper problems your clients have, you can carve out a very different kind of business. For the 414th episode of The Copywriter Club…
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How to Tell Better Stories | TV Writer, Michael Jamin
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Michael Jamin is a veteran TV writer and showrunner with over 20 years in the industry, known for his work on shows like Just Shoot Me, King of the Hill, and Beavis and Butt-Head. Michael is also the author of the bestselling collection of personal essays, A Paper Orchestra, which he tours as a one-man show. In our conversation, we explored how to …
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TCC Podcast #413: Free PR strategies for copywriters with Gloria Chou
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Standing out and getting noticed is hard in a world with more than a million people calling themselves copywriters and content writers. Posting on social media, writing for LinkedIn, or even creating content for Google or Pinterest—all of those things work. But who wouldn't love to be featured in the Wall Street Journal or Business Insider? You get…
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Riding the Struggle Bus: Sharing Mental Health Challenges
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Today we revisit a recording never published from a year ago, exploring the challenges of sharing with mental health struggles. Episode Highlights: • I look at the difficulty of deciding how much to share about personal struggles, especially regarding mental health issues. • I share my coping strategies that I tried (that were hard to actually do w…
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A Former Journalist’s Insights on Storytelling | Cyndi Zaweski
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Today, I connected with Cindy Zaweski, an award-winning journalist, storyteller, and content strategist. With over 15 years of experience in journalism, she left her job as an executive editor and content director for a luxury magazine in New York to open her own boutique content marketing agency. Since then, she has built a loyal online community …
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TCC Podcast #412: How to Position Your Product with Kate Guerrero
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How you present your products and services to your customers matters. And while most copywriters don't overtly say they do positioning work, the reality is, any messaging project pretty much requires it. The question is, how do you do it right? For the 412th episode of The Copywriter Club Podcast, we talked with copywriter and product positioning e…
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Content Strategy & Storytelling for Professionals | The Storytelling Surgeon, David Hindin
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Dr. David Hindin is a trauma and critical care surgeon at Stanford University who is... obsessed with storytelling. You heard me right—a surgeon who tells stories. In addition to serving as the Associate Chair of Innovation and Clinical Assistant Professor of Surgery, and the Assistant Director of Stanford’s Biodesign Faculty Fellowship, he also de…
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TCC Podcast #411: Talking Brand Voice with Justin Blackman
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Brand voice is one of the "popular" ways to niche or differentiate yourself in the crowded world of copywriting. But what is it really? And how do you do it? We wanted to go deeper than the typical discussion on brand voice, so we asked the expert on the topic, Justin Blackman to join us for the 411th episode of The Copywriter Club Podcast. And we …
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How to Tell Better Stories on Social Media | Neal Foard
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If you look up the name “Neal Foard” on social media, you will see a man standing in front of a black background telling stories. No flashy edits, no animations or jump cuts. It’s just him, the camera, and while staring straight into the screen, delivering powerful, personal stories. Guess what? It’s working. As an award-winning advertising and mar…
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TCC Podcast #410: The SCORE Method for Emails with Kennedy
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If you're struggling to get the people on your email list to buy your products and services (or you want to help clients sell more to their lists), this episode is for you. We asked Kennedy from Email Marketing Heroes to be our guest for the 410th episode of The Copywriter Club Podcast. Kennedy shared his SCORE method that helped him increase his o…
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Unconventional Marketing for Your Art | Alejo Porras
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Alejo Porras is a graphic artist and storyteller specializing in sketchnotes. I met him at a conference where I was speaking a few months ago. Afterward, he walked up to me and handed me this—a summary of everything I had said, designed in this insanely cool graphic. WOW. Apparently, this is a thing—artists who create pieces of art summarizing lect…
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Confidence and Being YOU is Key to Growth | Elisabeth Wykert
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Elisabeth Wykert is a stand-up comedian and actress, famously known for her leotard dance videos. Yes, you heard that right. I’ve been following her since the pandemic when she decided one day, you know what, it's time to put on a leotard, dance in public, and put it on the internet. Definitely the type of person I want to know. What happened after…
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TCC Podcast #409: Market Your Business on Pinterest with Heather Farris
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Looking for a place to market your writing business where you may be able to be the only copywriter talking to your prospects? Pinterest may be the answer. Heather Farris, the go-to Pinterest Marketing Expert for a lot of service providers, course creators and others is our guest for the 409th episode of The Copywriter Club Podcast. She shared how …
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