The MSP Sales Podcast digs into the philosophy, strategy, sales training, and techniques that allow a managed service provider to meet their maximum sales potential. For managed service providers who want to scale, we’ll discuss the critical systems that must be in place for every MSP to succeed. We’ll be joined by industry specialists in the IT industry to offer their expert insights. Hosted by Brian Gillette, his own unique and proven empathy-driven sales philosophy has helped generate mil ...
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Open Admission is a podcast about museums and the people who work in them. Come explore with us!
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MSP Insider is your backstage pass to everything Managed Service Providers really care about. Forget the fluff—this is where we tackle the real challenges, share unfiltered advice, and dive into the stories that make the MSP world tick. From scaling your team to navigating the chaos of ticket management, we cut through the noise with insights that actually matter. Featuring industry leaders, battle-tested pros, and the occasional war story, every episode is packed with the strategies and too ...
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Bringing reputable and easily digested fitness information to the masses. With over 30 years of experience in Fitness, Josh Sargeant & Connor Burton plan to shake things up in the fitness industry. Their blue collar background brings integrity, hard work, and honesty to the fitness space. Together they're on a mission to combat modern day health struggles and help everyone achieve their fitness goals in an enjoyable fashion. So sit back, relax, and enjoy the show!
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MAKE YOUR MARKeting focuses on insights, strategies, and current digital marketing systems which allow you to avoid confusion, choose the right path, and grow your business. Small business owners are inundated by offers of chop-shop marketing tools and tips; trying to understand which route to pursue can be overwhelming. Pia Larson, entrepreneur and founder of Fingerprint Marketing Agency advises listeners on the mechanics of navigating digital marketing that grows leads and drives business. ...
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The Painful Truth About Why Most MSPs Can't Sell - Brian Gillette
58:34
58:34
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58:34In Episode 10 of MSP Insider, host Jeffrey Newton sits down with Brian Gillette, founder of Feel Good MSP and host of the MSP Sales Podcast, for a raw conversation about why most MSPs struggle with sales and the uncomfortable truths about what it takes to grow. Through candid discussion, Brian reveals why technology often creates distance between M…
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Episode 11 - SaaS vs. MSP Sales: What Works and What Doesn’t
41:19
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41:19Why might SaaS sales reps struggle in MSP sales? On the surface, selling software and selling managed services may seem similar - but the reality is, they require very different approaches. In this episode of The MSP Sales Podcast, we sit down with Tanner Cookson (@ Alternative Payments) to break down the fundamental differences between SaaS sales …
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Why Your MSP Sales Training Is Garbage (And What Really Works) - Robert Gillette
52:29
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52:29In this episode of MSP Insider, host Jeffrey Newton sits down with Robert Gillette, founder of MSP Dojo, for a candid conversation about why most MSP sales programs fail and what actually drives results. Through honest discussion, Robert reveals why making hundreds of cold calls isn't enough, how lack of confidence impacts sales meetings "like body…
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Fix Your Service Leaks Before Turning On The Sales Faucet - Keith Marchiano
45:18
45:18
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45:18In this episode of MSP Insider, host Jeffrey Newton sits down with Keith Marciano, Senior Executive Coach at Pax8 Academy, for a practical conversation about the operational foundations MSPs need before focusing on sales growth. Through candid discussion, Keith reveals why generating more leads without fixing service delivery creates bigger problem…
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Episode 10 - Fixing MSP Sales: A Forensic Approach
42:46
42:46
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42:46More reps, more tools, more activity - does that result in more sales? Not always. Your pipeline might even be full, but the deals just aren’t closing. In this episode, Brian Gillette sits down with Jeffrey Newton, former MSP sales leader turned co-founder at Cyft, to break down a forensic approach to diagnose and fix sales inefficiencies. They dis…
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Stop Running Your MSP Like Everyone Else: A Marketing Expert's Warning - Kevin Clune
53:38
53:38
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53:38In Episode 9 of MSP Insider, host Jeffrey Newton sits down with Kevin Clune, founder of MSP Growth Hacks, for an eye-opening discussion about why traditional MSP models are failing to meet modern business needs. Drawing from his experience building and selling his own MSP, Kevin reveals why stepping outside the industry echo chamber might be the ke…
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The Brutal Truth About MSP Marketing (And How to Fix It) - Katie Vreeland
48:11
48:11
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48:11In Episode 8 of MSP Insider, host Jeffrey Newton sits down with Katie Vreeland, founder of Luminary Creative, for a candid conversation about why most MSPs struggle with marketing and how to actually get started. Drawing from her experience on both sides of the industry, Katie breaks down the common pitfalls and provides actionable steps for MSPs r…
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The Most Expensive Thing Killing Your MSP's Growth - Tim Conkle
53:20
53:20
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53:20In Episode 7 of MSP Insider, host Jeffrey Newton sits down with Tim Conkle, CEO of The 20, for a raw conversation about ego, accountability, and why most MSPs are their own worst enemy. With decades of experience scaling MSPs and building one of the industry's largest peer groups, Tim delivers unfiltered insights about what really holds companies b…
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Are you tired of drifting along in a sea of sameness? In this episode of The MSP Sales Podcast, Brian Gillette sits down with Alex Farling to talk about one of the biggest challenges in the managed services industry - standing out in a crowded market. This episode breaks down how MSPs may unknowingly commoditize themselves, and struggle to communic…
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From Ransomware Victim to Industry Leader: An MSP's Journey Through Hell - Robert Cioffi
1:11:17
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1:11:17In Episode 6 of MSP Insider, host Jeffrey Newton sits down with Robert Cioffi, CTO and Co-founder of Progressive Computing Inc, for a raw conversation about surviving a devastating ransomware attack and its aftermath. As a 32-year industry veteran, Robert shares the brutal reality of what happens when cybersecurity theory meets real-world crisis. T…
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Measuring Metrics That Actually Matter In Your MSP
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27:53In Episode 5 of MSP Insider, host Jeffrey Newton draws from his extensive experience with TruMethods, Service Leadership Index (SLI), SLIQ, and Sea-Level Operations to challenge conventional wisdom about MSP metrics and performance tracking. With 18 years of hands-on experience implementing various methodologies - from TruMethods' Operational Matur…
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The Last Mile - Human-AI Integration In MSP Delivery
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14:35
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14:35In this MSP Insider Whiteboard Series, host Jeffrey Newton breaks down a powerful concept from his conversation with David Powell (VP of Sales Strategy at Pax8) about AI integration in MSPs. Learn how to think about "the last mile" - where human expertise meets artificial intelligence in modern service delivery. Key Concepts Covered: • The three-la…
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Episode 8 - Why Marketing Should Start with Strategy
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40:45In this episode of 'The MSP Sales Podcast,' host Brian Gillette sits down with Tim Fitzpatrick of Rialto Marketing to uncover the critical overlap between sales and marketing for MSPs. They look at why many MSPs struggle with lead generation and the importance of setting a clear strategy before diving into marketing initiatives. Tim shares his insi…
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Death of the Small MSP: Why 2025 Will Change Everything - Matt Lee
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46:38In Episode 4 of MSP Insider, host Jeffrey Newton sits down with Matt Lee for an unflinching look at the future of managed services and why many MSPs won't survive the coming changes. As an industry veteran and cybersecurity expert, Matt delivers a powerful wake-up call about the critical challenges facing MSPs in 2025 and beyond. This episode tackl…
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The VCIO Lie: What MSPs Get Wrong About Strategic Services - Alex Farling
47:51
47:51
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47:51In Episode 3 of MSP Insider, host Jeffrey Newton sits down with Alex Farling, co-founder of Empath, for an unfiltered conversation about the state of managed services and why most MSPs are getting it wrong. With over 20 years in the industry, including founding and selling both an MSP and Lifecycle Insights to ScalePad, Alex brings a unique perspec…
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Episode 7 - Keys to MSP Sales Team Success
45:28
45:28
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45:28In this episode of The MSP Sales Podcast, Brian Gillette chats with Casey Seaborne about how MSPs can transform their MSP sales teams success and scalability. Casey shares actionable insights on why sales processes often fail, the role of emotional intelligence (EQ) in sales success, and the steps MSP owners need to take to support their sales team…
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Stop Fighting AI: How MSPs Should Actually Use Automation - David Powell
57:47
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57:47In Episode 2 of MSP Insider, host Jeffrey Newton sits down with David Powell, VP of Sales Strategy at PAX8, to dive deep into the transformative role of AI in managed services. With years of experience leading growth in the MSP space, David shares his perspective on how AI is creating new opportunities for efficiency, scalability, and client satisf…
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AI & The Future Of MSPs: Adapting To Stay Ahead
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15:52Discover how AI is transforming the MSP industry and what it means for the future of managed services. In this video, we explore the game-changing potential of artificial intelligence in streamlining workflows, improving ticket management, and boosting overall efficiency for MSPs. Whether you’re an MSP owner, manager, or technician, staying ahead o…
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Episode 6 - Do It Right, Do It Well, Do It Over: Scale An MSP Sales Team
45:07
45:07
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45:07Want to scale your MSP? Join Brian Gillette and John Davenjay of Bowman Williams as they discuss the secrets of how to hire right and staff your MSP both successfully and effectively. With lessons drawn from John’s inspiring journey - this episode is packed with practical advice to help you take your business to the next level. John shares how grit…
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Episode 5 - Transactional to Transformational Opportunities
1:06:51
1:06:51
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1:06:51Opportunities don’t always come gift-wrapped - and MSPs who learn to spot them win out. In this episode of The MSP Sales Podcast, Brian Gillette sits down with Kevin Clune of MSP Growth Hacks ( https://www.MSPGrowthHacks.com ) to explore how to transform transactional thinking into meaningful, long-term partnerships. From creating value in unexpect…
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In this episode of the Feel-Good MSP Podcast, Brian Gillette challenges you to think deeply about your career aspirations. Do you want to be good, great, or the best in your field? Brian breaks down the pros, cons, and hard truths of each level and what it takes to reach the top. Using real-world sales examples, we explore how good salespeople achi…
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Episode 3 - Helpful vs. Hurtful: Crafting MSP Marketing Content
47:31
47:31
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47:31In this episode of the MSP Sales Podcast, Brian Gillette is joined by Taher Hamid of MSP Camp to discuss how Managed Service Providers can leverage specific types of marketing content to attract leads, build trust, and close more deals. We'll explore the role of content in MSP growth, from building brand authority to creating engaging sales narrati…
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Episode 2 - When MSP Sales Training Falls Short (w/Guest Robert Gillette)
38:21
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38:21In our second episode of The MSP Sales Podcast, your host Brian Gillette, and special guest Robert Gillette (MSP Dojo) explore the reasons why sales training often fails for Managed Service Providers. Together they discuss the various factors that affect the effectiveness of sales training, and how your MSP can step up to face the change and discom…
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Episode 1 - Shifting the MSP Sales Mindset
19:28
19:28
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19:28In our first episode of The MSP Sales Podcast, your host Brian Gillette dives into the discomfort many business owners feel about selling managed IT services. We explore why selling managed services can feel unnatural and why it seems like prospects are becoming more difficult to reach and trust harder to establish. How does the "Adversarial Sales …
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37. Building a Mindset for Peak Performance with Kyle Gillette
33:19
33:19
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33:19I've always felt having the right mindset can be an essential tool to help any business owner find success. I feel it's responsible for 95% of the positive results. My guest today, Kyle Gillette of SAGE Mindset Coaching can help you get the mindset you need to grow your business and take your leadership to the next level.Kyle guides us through his …
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36. Developing a Genuine Personality Brand with Danielle Hughes
29:33
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29:33Do you feel reluctant to let your personality shine in business? Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients or customer…
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35. How to Build Customer Trust Through Privacy Compliance with Jodi Daniels
22:51
22:51
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22:51Privacy policies and data collection can be confusing, overwhelming, and difficult to keep up with for a business. What do you put in your privacy policy? Are there different laws for different states? How do I safely collect and store my prospect's or customer's data? Do I have to worry about GDPR? These are just a few of the questions you need to…
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34. Building a Lifestyle Business You Love with Lee LeFever
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27:52Entrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Common Craft was likely the first…
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Ep. 43: Dr. Mike Israetel - Scientific Principles of Hypertrophy Training
1:32:01
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1:32:01Hosts Connor and Josh talk to Dr. Mike Israetel who is the co-founder of Renaissance Periodization and Team Full ROM, Professor at Lehman College, PhD in Sport Physiology from East Tennessee State University, Jiu Jitsu Brown belt, and NPC Bodybuilder. Time Stamps: Introduction.-(01:00) Dr. Mike's funniest moment making a training video!-(02:04) Mik…
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33. The Power of Laughter in Life, Love, and Business with Brian Trendler
31:50
31:50
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31:50Humor and laughter are key when selling, building rapport, getting calls back, being hired, and staying an upright and productive individual. Brian Trendler is an improvisational expert and a vocal variety embracer. He's been a stand-up comedian, an emcee, a motivational speaker, and speech coach throughout his career. Brian joins me on this episod…
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32. How to Leverage a Positive Mindset for Personal and Business Success with Mary Vivian
30:26
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30:26Having the right mindset is essential for success in life and business. Our foundational beliefs, attitudes and biases affect the way we process information and experience the world around us. Having an optimistic mindset increases the likelihood of having a winning perspective and achieving long-term success.Today I'm chatting with the amazing Mar…
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Ep. 42: Adam Schafer-MindPump-More Value=More Money
1:07:00
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1:07:00In this episode Connor and Josh talk with Adam Schafer about various ways to scale your Personal Training business such as adding value to your clients, online training, memberships, programs and MUCH MORE. There's also wise words of advice from Adam on how to be a leader and be successful. Adam is the perfect example of a successful personal train…
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31. Why LinkedIn is Important for Your Business with Louise Brogan
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36:51Would you like to have clients and customers reaching out to work with you? Are you interested in how LinkedIn works and want to know more? Listen to this wonderful conversation I had with Louise Brogan, a LinkedIn pro who helps businesses and individuals build relationships and leverage the power of LinkedIn.Many businesses know they should be usi…
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Ep. 41: Dr. Brian Ziegler, PT, DPT - Knees Over Toes & ATG Practitioner
1:28:18
1:28:18
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1:28:18Connor and Josh discuss knees over toes training techniques, research, and how Dr. Brian Ziegler got to where he is now. Brian Ziegler is Physio-therapist, cyclist and ATG Practitioner. He currently lives in California practicing out of Keizer Permanente and works with "Knees Over Toes Guy" Ben Patrick on research for continuing to resolve knee pai…
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30. How to Grow Your Audience and Your Business as a Podcast Guest with Julie Fry
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29:57Is being a guest on podcasts a part of your marketing strategy? It should be if it isn't! Podcast guesting, or getting booked as a guest on an interview-style podcast, can be a powerful to get your message to your ideal audience. It can also get you in front of new audiences while increasing your credibility as the authority in your field.Today I'm…
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29. SparkToro: Accurate and Uncomplicated Audience Research with Rand Fishkin
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41:32
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41:32Do you know where your ideal customers hang out online? My guest today, Rand Fishkin, started SparkToro to help content marketers, social media marketers, advertising pros, and PR folks crawl millions of social and web profiles to find out what (and who) your audience reads, listens to, watches, follows, shares, and talk about online. This tool is …
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Today hosts Connor Burton and Josh Sargeant talk to Athletic Trainer Guido Van Ryssegem about how he got to where is now. Guido Van Ryssegem is owner and co-founder of Safe Recovery, LLC. He has been in clinical practice for 30+ years and has been working in the strength and conditioning arena for 35 years. Guido is a practitioner, professional fac…
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Ep. 39: Dr. Kyle Gillett - Medical Director of Marek Health- True Preventative Medicine
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58:08In this episode Blue Collar Fitness hosts Connor Burton and Josh Sargeant sit down with Dr. Kyle Gillett Medical Director of Marek Health and college park functional medicine. He practices True Preventative medicine and Evidence-based practice for his patients while always prioritizing Health and longevity. He earned his medical degree at the Unive…
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28. Conversion Rate Optimization, Strategic Marketing and Building Relationships with Martin Greif
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37:07Is your website converting like you want it to? My guest today, Martin Greif and his company, SiteTuners, have helped thousands of businesses increase customer engagement and make more sales. This episode can help you grow your business by giving specific directions on how to fix conversion barriers that are stopping website visitors from engaging …
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27. How to Create and Deliver Engaging Presentations with Confidence with Carol Cox
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26:38Do you have a Signature Talk that helps to position you as an expert and thought leader in your field? Today I'm chatting with Carol Cox of Speaking Your Brand® all about the key elements of a good speech and presentation. She runs us through how you can find the golden nuggets that can lead to a big idea and a wonderful Signature Talk.I know with …
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26. Get Different and Tap Into Distinctive Marketing to Get Noticed with Mike Michalowicz
27:28
27:28
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27:28Are you better than your competition? Highly likely... And, if you are better than the competition, prospects must find you. My guest today, Mike Michalowicz feels it would be a disservice if they hire a competitor because they never knew you existed.Mike realized that you need to market differently to stand out and get noticed. His new book, Get D…
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25. Human Resource Solutions for Today's Business Environment with Jennifer McKibbin Harris of Look Within HR
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27:49
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27:49Small businesses have their hands full, and when they grow, they find they need new employees to help carry the load. However, many businesses don't have a dedicated HR professional and often take on these tasks themselves. For a number of reasons, being able to effectively manage an employee lifecycle is critical to the continued success of the bu…
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24. How a Business Leadership and Executive Coach Can Help You Thrive with Jen Hope
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24:23Business and leadership coaching services provide you with a safe, compassionate, confidential environment in which you can discuss business and relationship challenges, practice leadership skills and behavior, and develop strategies and action plans to accomplish your goals. So many leaders feel spread thin and stuck. Yet they are capable of great…
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23. Nonprofit Event Promotion, Management, and Marketing Secrets with Gazala Uradnik
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25:07Are you trying to get more donors and more attendees to come to your nonprofit fundraising events? Today, I have the privilege of talking with Gazala Uradnick of GFS Events, she's a client of mine, and we've worked together with other nonprofits. She started working with nonprofits in 2012 when she created GFS Events, because she was on a nonprofit…
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22. Animation Storytelling and Marketing Success with Karl Pontau
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34:17Can you tell your story with animation? In this episode of Make Your Marketing. I interviewed Karl Pontau, who is the owner of Squash and Stretch Productions, an animation studio outside of San Francisco. And this is such a great episode here. So many golden nuggets of why you should consider animation-style explainer videos to tell your story for …
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21.The Power of Paying Attention to What Matters Most with Neen James
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36:49Neen James believes that when we pay attention to what matters most, we make more money, get more done, and develop stronger relationships. I agree. It's a busy world out there and focused attention with your priorities in mind will help you be more efficient and more productive.We all know this, but it is easy to get distracted, become overwhelmed…
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20. Conversion Copy and Words That Attract Clients with Mara Glazer
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36:02What is direct response copy? And why is it an investment you must make in your business? Copy is every single word you use to promote, sell, and deliver your product or service in your business. And because you can't promote and sell your offerings without communicating what they are and how they help people, your sales copy has one of the most im…
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19. Start A Podcast Pipeline to Keep the Referrals and Clients Flowing with Dr. Jeremy Weisz
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31:49Every business needs referral partners and clients. Without referral partners and clients, businesses can’t survive. Today I'm talking with Dr. Jeremy Weisz of Rise25. Dr. Weisz and his partner, John Corcoran, help their clients launch podcasts, which allow them to leverage their new show and start conversations with their highest value referral pa…
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18. Highly Effective Content Marketing Strategies That Drive Sales with Marcus Sheridan
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34:02To be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of questions. Having the answers they are looking for can attract ideal prospects to your company―but only if y…
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17. How To Sell Successfully Without Being Salesy or Pushy with Nikki Rausch
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35:42The art of selling can be overwhelming and uncomfortable if you don’t have a process to follow. And can I let you in on a little secret? Selling isn’t about you. It’s about the person in conversation with you. It’s about your lead. Your prospect. Your connection. How you can make the selling process as easy as possible for them, so they get clear o…
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