Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
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Out-of-State Investing Made Easy Through Turnkey Real Estate
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Have you heard of turnkey investing but aren’t sure if it’s the right fit for you? For many investors, managing properties on their own or trying to identify the best markets for strong returns can be overwhelming. It often leads to burnout, missed opportunities, and stagnation in growing their portfolios. Imagine if you could bypass these challeng…
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The Tax Strategy Every Property Owner Needs to Know
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Are you paying more taxes on your real estate investments than you should be? Ignoring cost segregation could mean paying tens of thousands—or even millions—in unnecessary taxes. But there’s a solution that real estate investors use to protect their cash flow and reinvest in growing their portfolios. In this episode, I chat with Joe Viery, Founder …
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The Secret to Making Employees Want to Return to the Office
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Are your office spaces missing the amenities that employees truly value? In today’s hybrid workforce world, employers are finding it harder than ever to bring their teams back to the office. Without the right amenities, your property might struggle to attract and retain tenants who want to create inspiring work environments for their employees. Wha…
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Cracking the SEO Code: How Commercial Real Estate Brokers Can Rank in 2025
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25:27
How can commercial real estate brokers stand out in search engine results when competition is fierce? As a commercial real estate broker myself, I know how tough it is to break into those coveted top spots on Google. You’ve built your business with care, but when it comes to ranking online, it can feel like an uphill battle. I’ve been there—wonderi…
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Reviving Retail: How to Turn Empty Retail Stores into Profitable Self-Storage
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Have you noticed the old Kmart in your area being transformed into something completely new? Imagine walking past what used to be a vacant, rundown retail store, only to find it buzzing with activity as a thriving climate-controlled self-storage facility. These transformations are happening more often than you think—and they’re reshaping communitie…
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The #1 Best Way To Stay Ahead In CRE With Cutting-Edge Technology
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What’s your go-to source for commercial real estate data, and is it giving you the full picture? Many industry professionals rely on limited or outdated data, leaving them at a disadvantage when analyzing deals or negotiating contracts. Without the right tools and insights, you could miss critical opportunities or fail to maximize your investments.…
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A Surprising Way To Raise Millions Without Traditional Marketing
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Have you ever wondered how a simple podcast appearance could transform your real estate business? In the competitive world of real estate, many professionals overlook a game-changing tool: podcast guesting. Without a strategic approach, you might struggle to connect with the right investors or fail to market your deals effectively. But what if you …
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The Secrets Behind Becoming a Trusted Voice in Real Estate Media
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Are you struggling to get your real estate expertise noticed by a larger audience? Most real estate professionals miss out on opportunities to grow their business and influence because they don’t know how to leverage media effectively. Without a clear strategy, your voice might get lost — or worse, ignored. In this episode, Mitch Roschelle—renowned…
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The Silent Killer That’s Slowing Down Commercial Real Estate Deals in 2024
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What’s the biggest challenge facing commercial real estate financing in 2024? Are rising interest rates and lack of inventory holding you back from closing your next deal? If you’re overwhelmed by the limited financing options or unsure how to deal with today’s unpredictable market, you’re not alone. But what if you could tackle these obstacles wit…
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Insider Secrets to Maximizing Your Short-Term Rental Profits
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Are short-term rentals still a smart investment in today’s market? Many investors are unsure if short-term rentals are as profitable as they once were, especially with rising fees and increased competition from traditional hotels. Without the right strategy, you might be leaving money on the table or missing out on creating an unforgettable guest e…
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The #1 Best Way to Stand Out in Commercial Real Estate Today
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What does it take to break through the noise and make an impact in commercial real estate marketing in just five months? Many real estate professionals stick to the same old boring content strategies, missing out on the true potential of authentic engagement. If you're feeling stuck, trying to fit into an industry mold that doesn’t suit your creati…
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The Ultimate Guide to Funding Energy-Efficient Upgrades with C-PACE Financing
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What are you missing when it comes to financing energy efficiency projects in commercial real estate? In this episode, I sit down with Jason Schwartzberg, founder and president of MD Energy Advisors, to talk about C-PACE financing—a game-changing solution that not only fills gaps in your capital stack but also propels sustainable and energy-efficie…
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Is All Media Good Media in Commercial Real Estate?
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In a world where information is increasingly accessible yet often sensationalized, is all media truly good media? In this episode of Commercial Real Estate Secrets, I’m thrilled to be chatting with Matt Geiger, a reporter from Business Den, who’s dedicated to bringing the true story of commercial real estate to light. Matt shares the importance of …
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Don’t Take Big Financial Risks Until You Hear This Wealth Growth Advice
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Are you looking for the safest, most predictable way to grow your wealth in today’s real estate market? With rising interest rates and shrinking profit margins, many investors are finding it hard to keep up. If you’re after a reliable, low-risk approach to building wealth, this episode is a must-listen. In this episode of Commercial Real Estate Sec…
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What’s the Secret Sauce to Success in Commercial Real Estate?
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Have you ever wondered what it truly takes to thrive in the commercial real estate world? Is it deep market knowledge, relentless persistence, or perhaps a unique approach to client relationships? This week on Commercial Real Estate Secrets, we dive into these questions with Ron Koenigsberg, founder and president of American Investment Properties, …
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The Role of a Tenant Rep in Commercial Real Estate
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Have you ever considered how tenant representation could transform your approach to commercial real estate? Many real estate professionals overlook the nuances of tenant representation, missing out on valuable opportunities and potential profits. Tenant rep goes far beyond finding a space for clients; it’s about mastering market dynamics, building …
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A Surprising Way to Tap into the Senior Housing Market
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What if you could transform single-family homes into high-yield investments while making a meaningful impact on your community? Traditional real estate investments often overlook the rapidly growing senior market, leaving significant opportunities untapped. Residential assisted living offers an innovative solution—one that not only increases return…
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Key Lending Trends for Commercial Real Estate Investors in 2024
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Are you up-to-date with the latest trends in commercial real estate lending? Keeping pace with the commercial real estate lending landscape in 2024 can be challenging with rapid changes and new trends emerging. Understanding these trends is essential for making informed investment decisions and securing favorable loan terms. In this episode, I sit …
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Want to Master Capital Sourcing for Commercial Real Estate? Listen Up!
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Are you struggling to secure the right financing for your commercial real estate investments? With the ever-changing debt market and rising costs, many investors face challenges in identifying and accessing the most suitable capital sources. But you’re not alone in this. In this episode of Commercial Real Estate Secrets, I sit down with Jake Clopto…
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Top 3 Tips to Mitigate Risk in Commercial Real Estate Investing
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Are you looking to invest in commercial real estate but worried about the risks involved? Many investors face the challenge of navigating the complexities and uncertainties of the real estate market. Understanding how to mitigate these risks can make the difference between a successful investment and a costly mistake. Join Aviva as she interviews D…
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The #1 Best Way to Win Your Insurance Claim...
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Curious about handling insurance claims, especially for commercial real estate? If you've ever been caught in the aftermath of a disaster, struggling to understand insurance jargon or fighting for fair compensation, you're not alone. Many property owners find themselves at odds with their insurance companies, unsure of their rights and options. But…
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Credit Unions or Banks – Which is Better for Real Estate Financing?
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Have you ever wondered if there's a better way to finance your commercial real estate investments? Many real estate investors stick with traditional banks, missing out on potentially better terms and community-focused lending options that credit unions can offer. If you've ever faced frustration or uncertainty with your current lender, this episode…
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Why You Need to Consider Land Banking for Long-Term Wealth
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Is land banking the missing key to your real estate portfolio? This week on Commercial Real Estate Secrets, Aviva sits down with Brad Warren, a land banking consultant at Velur Enterprises, to explore a strategy that’s often overlooked but full of potential—land banking. Brad’s got years of experience under his belt, and in this episode, he breaks …
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The Episode Every Short-Term Rental Investor Needs to Hear
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Curious about transforming your real estate portfolio with short-term rentals? Many investors jump into the short-term rental market without fully grasping its complexities, which can lead to costly mistakes. What if you could learn from an expert who has successfully navigated this dynamic space? In this week’s episode, Aviva sits down with Andree…
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How Can Real Estate Brokers Use CREXI to Maximize Efficiency and Success
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Is using a commercial real estate marketplace platform really worth it? Many brokers in commercial real estate miss out on streamlined processes and enhanced deal efficiency because they hesitate to adopt new technologies. In this episode, Aviva chats with Jessica LaRusso, the regional director of sales at CREXI. Learn how CREXI’s unique approach a…
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How to Beat Inefficiency in Real Estate Transactions
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26:37
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If you're still managing your real estate deals manually, you could be missing out on streamlined operations, better investor relationships, and increased profitability. In today’s fast-paced CRE market, efficiency and transparency are key. But with so many options out there, how do you know which platform is the best fit for your needs? In this ep…
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Alternative Investments or Traditional Assets – Which is Better?
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Are you unsure how to balance traditional and alternative assets in your portfolio? Many investors limit their growth by sticking to stocks and bonds, missing out on high-yield opportunities in alternative markets. This week on Commercial Real Estate Secrets, Aviva sits down with Scott Lurie, the founder and CEO of F Street, to uncover the secrets …
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Trends in Social Media Marketing for Commercial Real Estate in 2024
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Struggling to make social media work for your commercial real estate business? You’re not alone—many professionals are still figuring out how to thrive in the digital landscape. If you’ve been focusing only on sales and missing out on the critical aspect of building relationships online, this episode is exactly what you need to rethink your approac…
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Supercharge Real Estate Success Using Credit
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Have you ever wondered how to leverage credit to supercharge your real estate investments? Many investors struggle with accessing the necessary funds to scale their portfolios. They often face the challenge of high-interest rates and the fear of accumulating bad debt, missing out on the immense potential that properly managed credit can offer. In t…
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How Real Estate Agents Can Benefit from AI
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Are you ready to transform your real estate business with cutting-edge AI technology? Many real estate professionals are missing out on the incredible potential of AI to streamline their operations and boost their productivity. Without leveraging AI, you might find yourself overwhelmed with repetitive tasks, unable to focus on what truly drives you…
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How to Simplify Sale-Leaseback Transactions in Commercial Real Estate
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How can mastering sale-leaseback deals transform your commercial real estate investments? If you're struggling to maximize your returns on commercial real estate, you might be missing out on powerful strategies like sale-leaseback deals. Ignoring these could mean leaving money on the table and not fully leveraging your investments. But fear not—thi…
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Have you ever wondered how to turn raw land into a profitable investment? Many investors shy away from land due to perceived risks and the absence of immediate income. However, overlooking this lucrative sector could mean missing out on significant profit opportunities. Join Aviva as she sits down with Pete Reese, president of Real Vest, to uncover…
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Syndications Made Easy – Avoiding Legal Traps
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Have you ever felt lost navigating the complex legal landscape of commercial real estate? You’re not alone. Many investors unknowingly step into common legal traps, risking their hard-earned money and reputation. But there’s a way to safeguard your investments and ensure smooth sailing in your commercial real estate ventures. In this episode, Aviva…
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How Sustainability Pays Off in Real Estate
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How can sustainability and profitability coexist in real estate investment? Many investors struggle to see how sustainability initiatives can align with profitable real estate ventures. Often, they perceive green projects as costly, with slow returns on investment. This misconception can lead to missed opportunities for enhancing property value and…
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The Future of Commercial Real Estate: Embracing Technology
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How can tech transform the way you approach commercial real estate? In this episode, Aviva sits down with Andrew Bermudez, CEO and founder of DIGSY, to uncover the hidden opportunities in commercial real estate technology. Are you relying on outdated methods to manage your listings, struggling with inefficient lead generation, or overwhelmed by the…
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The #1 Best Way To Create Value with Gary Vaynerchuk
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Are you maximizing the full potential of your commercial real estate marketing? Have you ever wondered why your marketing efforts aren't yielding the results you expect? Many commercial real estate professionals fall into the trap of using ineffective strategies, leading to wasted time and resources. The struggle to find what works can be daunting,…
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What if you could profit from real estate by investing in unpaid property taxes? Join Aviva as she sits down with Angela Duncan, the founder of Empower Her Money. Angela shares her inspiring journey from poverty to successful real estate investor and educator. She reveals her expertise in tax lien investing and offers practical advice to help you a…
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Don’t Start a 1031 Exchange Until You Listen to This
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Are you frustrated with paying hefty taxes every time you sell a property, wondering if there's a better way to manage your investments? Join Aviva in conversation with Dave Foster, the owner and CEO of the 1031 Investor, as they unravel the secrets of the 1031 exchange. Discover how this century-old statute can revolutionize your approach to real …
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The Episode Every Industrial Real Estate Investor Needs to Hear...
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How can you ensure success in industrial real estate investing amidst evolving market dynamics? Join host Aviva as she sits down with industry veteran Joel Friedland to uncover the secrets to success in commercial real estate. From navigating property taxes to optimizing investment strategies, this episode provides invaluable insights for investors…
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Steal These Online Lead Generation Tactics from Multifamily Rob
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Struggling to connect with institutional buyers or sellers? Join Aviva as she sits down with Rob Velez, a successful broker in the commercial real estate industry, to uncover the secrets behind his rapid success in the industry. From cold calling to email outreach, Rob shares his A-to-Z approach to online lead generation, offering invaluable insigh…
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The Power of Social Media in Commercial Real Estate Branding and Marketing
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Are you struggling to find innovative ways to market your properties or yourself in the competitive world of commercial real estate? Join Aviva as she sits down with Mr. David Murphy, the Dock High guy and Executive Vice President at CBRE, to uncover the untapped potential of social media in the industry. David shares his journey from the old-schoo…
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A Surprising Way to Thrive in Commercial Real Estate
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Have you ever wondered why some brokers thrive in commercial real estate while others struggle to make a mark? Join Aviva and Ken Ashley, Cushman & Wakefield's executive director in Atlanta, as they explore the challenges new brokers face. Ken shares his industry journey and innovative social media tactics, emphasizing tenant representation's signi…
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Have you ever wondered what it takes to build generational wealth through real estate investments? Join Aviva and Natasha Falconi, a seasoned real estate investor with a knack for simplifying complex concepts, as they talk about the ins and outs of real estate investments. Learn how they find good properties, work with partners, and make money. BY …
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The Secrets Behind Successful Retail Real Estate Leasing
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Are you caught in the loop of traditional leasing tactics, struggling to adapt to the modern era? Join Aviva as she sits down with Gabriel Gonzalez, a senior leasing agent for a major retail real estate company, to uncover the secrets of his success. From his humble beginnings to his current role as a key player in the retail leasing industry, Gabr…
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Practical Tips for Real Estate Agents Looking to Boost Their Visibility
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Do you find yourself struggling to stand out in a crowded market? Are you missing out on valuable leads due to outdated marketing tactics? Join Aviva and esteemed guest Joe Killinger as they explore the blueprint for success in commercial real estate. Joe, a partner at Commercial Brokers International, ICON Capital, and the mastermind behind CRE Af…
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Insider Tips from Hard Money Lending Expert
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Have you ever found yourself stuck, unable to get the money you need for your real estate projects? Maybe dealing with banks feels like a never-ending maze, with lots of rules and waiting. But what if there's a simpler way to get the cash you need, fast? Join Aviva as she talks with Jason Balin from Hard Money Bankers to break down hard money lendi…
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Want to Master Real Estate Marketing? Listen Up!
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Do you ever feel like you're stuck using old ways to market your real estate business? Do you want to learn new tricks to attract more clients and grow your business? Well, get ready to shake things up and learn from the best! In this episode of Commercial Real Estate Secrets, join host Aviva as she chats with Justin Konikow, a real estate supersta…
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If you've ever wondered about maximizing your tax benefits in the world of commercial real estate, you're not alone. Many investors overlook a powerful tool that could significantly reduce their tax liability and increase their cash flow. Join Aviva and Erik Oliver, a renowned expert in commercial real estate and cost segregation, as they uncover t…
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The Episode Every Property Seller Needs to Hear
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Have you ever wondered how some people sell their properties and walk away with more money in their pockets? Many sellers overlook a critical aspect when selling their assets, and it could be costing them millions. Join host Aviva as she sits down with Paul Ranieri, a seasoned consultant at Engineered Capital Gain Solutions, to uncover the secrets …
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#1 Key To Success In Commercial Real Estate
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Have you ever wondered what it takes to clinch a successful deal in commercial real estate? Join Aviva and her dad, Izzy, as they reveal insider secrets to dominating the commercial real estate scene. From the exciting wins to the tough challenges, they'll show you what it really takes to succeed in the commercial real estate game. Learn from Izzy'…
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