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The Sales Podcast

Wes Schaeffer

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Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.
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Stop learning, do more; action is key. Failures provide valuable feedback for improvement. Testing and iteration lead to better results. Understanding customer behavior is crucial for success. Every aspect of a business is a sales conversation. Traffic alone won't solve sales problems; optimize first. Effective communication builds trust with custo…
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Takeaways Frank Saunders is on a mission to educate sales professionals about the importance of automation. AI can help identify whether a message is automated or personalized. Sales strategies differ significantly between the US and Europe, with the US being more process-driven. The integration of AI in sales is essential for reducing costs and in…
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Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today for free:https://wesschaeffer.com/12w Learn The "Secret" of Selling In The Make Every Sale Programhttps://saleswhisperer.gumroad.com/l/OiXZkJoin The Inner Circle:https://wesschaeffer.com/inner-circle-silverMarket like you mean it.Now go sell something.SUBSCRIBE to grow your…
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Learn The "Secret" of Selling In The Make Every Sale Programhttps://saleswhisperer.gumroad.com/l/OiXZkJoin The Inner Circle:https://wesschaeffer.com/inner-circle-silverMarket like you mean it.Now go sell something.SUBSCRIBE to grow your sales.https://www.youtube.com/@TheSalesWhispererWes-----Connect with me:X -- https://X.com/saleswhispererInstagra…
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Sales methodologies are often overly complicated with too many acronyms, which is usually by design because goo-roos and high-dollar consultants want to prove how savvy they are by confusing you.Technology alone will not solve your sales challenges, and neither will a new, multi-step sales methodology or new CRM, ERP, etc.Let's see how to create sa…
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I get Brian to share his journey through e-commerce, highlighting his transition into the AI space and the development of deepm.ai, a tool for competitive ranking intelligence on Amazon. We get into the importance of understanding Amazon's A9 algorithm, recognizing personal strengths and weaknesses, and the role of pain in personal and professional…
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In this monologue, I discuss the importance of starting small in business and sales, emphasizing that while many aim for grand goals, the foundational work is often neglected. I share insights on using CRM tools effectively, streamlining workflows, and maximizing productivity through automation. Takeaways Everyone wants to boil the ocean, but nobod…
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In this conversation, Nichole Lucas and I discuss Nichole's transition from residential to commercial insurance, her experiences as a broker, and the importance of networking and marketing strategies in the insurance industry. Nichole shares her unique approaches to marketing and building relationships, emphasizing the value of trust and respect in…
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Walter Crosby and I discuss the unique challenges and processes involved in hiring and managing salespeople. Salespeople are coin-operated...and a little bit...strange.There. I said it.We get into what I always teach is a sales manager's #1 job. (And it's not to review your CRM!)And why you can't treat salespeople like everyone else in the company.…
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In this conversation, I interview Maxwell Nee, the co-founder of Score App, a quiz marketing software that helps businesses engage customers through personalized quizzes. *Check out ScoreApp via my link: https://share.scoreapp.com/951d60ee *See how I'm using ScoreApp at CRMQuiz.com Maxwell shares insights into the creation and evolution of Score Ap…
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Today, I sit down with New Zealander St John (pronounced "sin-jin") Craner. He's a rural sales expert, which means he knows how to sell human-to-human. We get into the intricacies of sales training, particularly within the rural sector. St John shares his journey from marketing to sales training, emphasizing the importance of understanding the psyc…
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BEN LYTLE is a self-made serial entrepreneur and CEO known for being ahead of the curve.He has launched seven successful companies to date, creating billions in market value, including NYSE-listed Acordia, Inc., and Anthem (now Elevance Health), with a current market value of more than $120 billion.He is a healthcare policy expert who chaired or se…
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Takeaways Parenting can be both joyful and challenging, especially with large families.Entrepreneurship requires a willingness to take risks and learn from failures.The timeline between idea and action can be short for those willing to embrace risk.Failures should be viewed as learning opportunities rather than setbacks.AI is transforming the sales…
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"If I don't do it now, I will never go." "Without clients, I don't have a business." "I have a 99.3% rate of success." 00:00 Andrei Mincov's Journey: From Russia to Dubai 05:48 Navigating Legal Education in Canada 11:23 The Birth of Trademark Factory 17:22 The Challenges of Leaving Law Behind 22:19 Validation Through Doubt 27:50 Comprehensive Trade…
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In this conversation, Bernie Kassar and I delve into the intricacies of sales compensation plans, emphasizing the importance of simplification and alignment with business objectives.Bernie shares insights from his extensive experience in the field, discussing the transition from traditional compensation structures to more effective models that moti…
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TakeawaysDirect mail remains a viable marketing resource.Understanding visitor behavior is crucial for effective marketing.Response attribution helps validate marketing ROI.Audience targeting is essential for successful campaigns.Creative strategies should be informed by data insights.Compliance in marketing data is increasingly important.B2B and B…
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In this episode of the CRM Sushi Podcast, I interview Aurelien Vasinis, a tech entrepreneur with a unique background in political science and finance. https://www.youtube.com/@UCzGYzumNezGjNVcz2cjEk4A https://www.youtube.com/@UCy27aBEnFjXU8kSqGjuropQ Aurelien shares his journey from studying political science to becoming a hands-on product manager …
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In this conversation, Ken Lundin and I explore the dynamics of sales growth, the impact of technology on communication, and the importance of curiosity in sales. We discuss the myths surrounding product-led growth, emphasizing the need for a client-centric approach. The conversation also touches on the challenges faced by modern salespeople, the ro…
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Meet Gui Costin, founder and CEO of Dakota, an investment services company that has helped clients raise more than $40B since its launch.But Gui's story goes beyond just numbers—he's an innovator who's transforming what it means to build a successful workplace culture in the world of finance.As the author of "Millennials Are Not Aliens" and "The Da…
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In this engaging conversation, Mischa Zvegintzov shares his journey from a successful sales career to becoming a podcast host and influencer. He discusses the evolution of his podcast, the importance of video testimonials, and the challenges and benefits of high-end masterminds. Mischa emphasizes the significance of strategic networking and guest s…
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In this conversation, Pia Silva discusses her journey in branding and marketing, emphasizing the importance of being authentic and owning one's identity. She shares insights on how to stand out in a crowded market, the significance of self-promotion, and the challenges faced by small branding agencies. The discussion also touches on effective adver…
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Takeaways Detachment in sales leads to better outcomes. Focus on the client's needs, not your own. Spirituality can enhance the sales process. Natural selling principles are transferable across industries. Asking the right questions is crucial for understanding clients. Sales techniques should be adaptable, not rigid. The energy you bring affects c…
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Anish Patel shares his transformative journey from a conventional career in investment banking to a life of adventure, self-discovery, and entrepreneurship. He discusses the challenges he faced, including financial struggles and personal crises, and how these experiences led him to explore spirituality and authenticity. Anish emphasizes the importa…
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Mandi Ellefson is a long time friend and returning guest to The Sales Podcast. We explore the evolution of business ownership and the challenges faced by CEOs and we discuss her book, 'Hands Off CEO,' which addresses the struggle of business owners feeling trapped by their own success. We get into the balance between systematization and customizati…
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