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Do Good Work

Raul Hernandez Ochoa

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Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own lif ...
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A lowrider culture podcast. Recorded historical accounts of the Lowrider culture, by its predecessors. Interviews and conversations with the men and women that paved the way for decades of Chican@ culture. The cars, the clubs, the music, fashion and activism of the early days of the Lowrider movement. The Lowrider culture is known around the world but rarely is the story told by those whom were there.
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Agency Journey

Gray MacKenzie

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How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial asp ...
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On this episode of How to Scale a Business, Hector sits down with Raul Hernandez Ochoa, the head honcho over at Do Good Work, to talk about expanding revenue and increasing capacity without the stress that usually comes with growth. Raul breaks down the three biggest constraints that hold businesses back—leads and sales, operations and fulfillment,…
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In this episode, Hector sits down with Nico Seedsman, a former Special Forces operator who went from running kill-capture missions to battling for his own survival. After years of pushing his body to the extreme, Nico found himself completely wrecked—crippling exhaustion, PTSD, chronic illness, and a body that was shutting down. Traditional medicin…
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Hector sits down with David "Ledge" Ledgerwood, a guy who’s cracked the code on turning content into closed deals. Ledge doesn’t just talk about B2B sales—he’s done it, closing $50M in enterprise deals and landing Fortune 1000 clients using podcasting as his secret weapon. They get into the strategy behind why most agencies and service businesses s…
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James Davis isn’t your typical PR guy—he’s a strategist who tells CEOs the hard truth and helps them win big. As the founder of Touchdown Strategies, he’s worked behind the scenes of some of the most high-stakes political and corporate battles, from shaping Supreme Court confirmations to crisis-managing BP’s Deepwater Horizon response. In this epis…
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Raul explores the misconceptions around AI taking over business functions and emphasizes the necessity of human involvement in the implementation process. He discusses practical approaches to applying AI for enhancing productivity and profitability in your business. The key focus is on two essential offers: teaching people to execute specific actio…
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Leadership Coach Daniel Ludevig joins Raul Hernandez on the pod to discuss his unique journey from various industries to leadership coaching. Daniel elaborates on his approach to modern leadership, emphasizing the importance of instilling ownership mentality within teams and fostering leadership cultures in startups and scale-ups. He introduces his…
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Raul Hernandez dives deep into how artificial intelligence can be leveraged for exponential growth in businesses. He discusses the importance of understanding frameworks, identifying appropriate applications of AI, and developing efficient workflows. Viewers will learn how to profitably integrate AI into marketing, sales, and operations, focusing o…
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In this episode, Raul delves into the nuances of effective messaging strategies in the current marketplace. Join him as he discusses with Richard, an expert from Provoke Agency, about the shift from high-volume email blasts to strategic and thoughtful communication. Learn how to put your client at the center of your message, improve cold outreach s…
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Hector's chatting with Rusty Shields, the big boss at Develefy Consulting, about how awesome game-changing relationships are in business. Rusty's journey is wild - he started in opera, then switched to leadership consulting, always shaking things up! He shares why most people totally miss the mark when it comes to business relationships and how dit…
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Feeling overwhelmed by your agency's operations? Join Raul Hernandez as he chats with Leah Leaves, founder and CEO of Alderaan Operations Solutions, about elevating your agency from a chaotic grind to a well-oiled machine. Discover how Leia embeds fractional ops professionals to transform your team dynamics, streamline systems, and reignite your or…
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Caroline Voaden, founder of Story Copywriting, talks about how impactful storytelling in the B2B world is. Having a background in corporate PR and reputation management, Caroline explains how she flipped the script, turning dry, product-focused messaging into compelling, customer-centered stories that drive growth. Caroline and Hector explore the c…
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Hector and Aaron Hageman, a business whiz who's aced scaling companies and leading teams, have a chat. Aaron shares his journey, from selling his company to Walmart to realizing personal growth is key to success. He drops actionable advice on emotional intelligence, building systems, and investing in people to grow. It's a real and honest look at w…
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Raul Hernandez discusses the three major constraints affecting service businesses—lead generation and deal creation, operations, and leadership. He provides actionable insights and steps on how to address each of these aspects to ensure long-term business success. Raul dives deep into topics like improving your marketing and sales strategies, enhan…
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Hector sits down with Logan Speights, co-founder of Proxxy, to discuss the world of scaling service-based businesses. Logan, a self-proclaimed ops and automation enthusiast, shares how his journey from the dot-com boom to agency ownership shaped his obsession with creating seamless systems. They talk about the biggest pitfalls agency owners face, t…
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Hector sits down with Erik Huberman, CEO of Hawke Media, to peek into the mindset, strategies, and lessons behind building one of the most recognized marketing agencies today. Erik shares how discipline, clarity of vision, and a willingness to adapt have been central to Hawke Media’s growth. From internal crises to identifying market trends and lev…
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Hector sits down with Robert Manasier, CEO of InFocus Brands, to explore the realities of scaling a business by reading market trends and removing ego from decision-making. Robert shares how failure became his greatest teacher, why execution always outweighs ideas, and how simplifying processes is the key to sustainable growth. They discuss the imp…
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Hector sits down with Jacob Kelly for a conversation about the intersection of marketing, content creation, and genuine connection with audiences. Jacob shares his experiences from growing one of the top podcasts in the world to building impactful marketing campaigns, breaking down why chasing trends often leads to hollow results. They explore the …
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Hector sits down with Maresa Friedman to discuss her unique approach to helping businesses thrive. Maresa, known as the "Executive Cat Herder," shares how she handles the messy realities of entrepreneurship, cuts through the noise, and identifies the blind spots holding founders back. She explains why integrating personal and professional lives is …
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Hector welcomes Natalie Doyle Oldfield; an incredible author, coach, and speaker. Natalie shares her journey from navigating the 2008 market crash to developing a research-backed framework for building trust in business. She talks about the role of trust equity in solving common business challenges like client retention, sales slumps, and customer …
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Hector welcomes Dr. Shikha Goodwin to the show. She’s a neuroscience expert with a passion for exploring how the brain shapes resilience, decision-making, and growth. Together, they discuss the connection between brain health and entrepreneurship, breaking down ways leaders can improve focus, manage stress, and navigate challenges. Dr. Shikha share…
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Hector sits down with Georgia Vanderville to discuss her journey as she went from an accidental candle maker to a thriving entrepreneur. Georgia shares how a simple gift sparked the beginning of her candle business, the challenges she faced in scaling her vision, and the personal growth required to embrace her role as a leader. She opens up about t…
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The Danny Soto story is not as common as it may have been 20-30 years ago. These days it’s only a few people that can recall the stories of kids growing up in the East Los Angeles area, in the height of the Lowrider culture. Being the youngest of five brothers, Danny was exposed to lowriders and the gang life at very early age. Car building, tattoo…
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Demystifying AI: Use Cases, Privacy & Recommendations With Varun Grover In this podcast episode, Varun Grover, a developer turned product marketing leader, shares his journey from coding to leading in the AI space. Varun, who runs a popular YouTube channel on generative AI, discusses his passion for AI, the importance of experimenting with new tool…
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Ross McDaniel joins the show for a follow-up conversation that takes us through his journey of building Trellis Coffee Bar. Ross shares what he experienced while moving from the digital marketing space into launching a brick-and-mortar coffee shop. Plus, lessons learned about community partnerships, navigating local permitting, and creating a space…
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Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch In this podcast episode, host Raul talks to Kyle and Ariel, a couple who juggle marriage and business together. They share their journey of overcoming their 'anti-honeymoon phase', where early struggles in balancing their romantic and entrepreneurial lives l…
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In this episode, Grant Hushek, head of GrantBot Co., an automation consulting and no-code agency, joins the pod to discuss the power of no-code solutions. Grant explains how his firm helps founders and their teams save time by automating repetitive tasks, often without needing complex AI models. The conversation delves into the common misconception…
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Ben Catley takes us on a journey through the power of accountability and what it truly means to take ownership of one’s growth. Sharing his own transformation into the “Accountability Viking,” Ben dives into the struggle many entrepreneurs face with procrastination, burnout, and staying on course. He breaks down the Five Gates of Growth, revealing …
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Mastering Performance Advertising with Hal Smith, Founder of H Street Digital In this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights…
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Join us in this episode as we talk to Sara Murray, a sales consultant, trainer, and speaker, who shares her insights on prospecting and business development. Sarah discusses her approach of adding value in every interaction, bridging the gap framework for sales, and the importance of creativity and genuine interest in building business relationship…
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In this episode of the podcast, we welcome Gray Mackenzie, founder and CEO of Zenpilot, ClickUp's largest and highest rated solutions partner. Gray shares his journey of building Zenpilot and helping over 2,700 agencies streamline their operations. He discusses the importance of balancing profitability with healthy and productive team culture, part…
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Hector has a conversation with Steve Cummins to dig into the challenges and strategies that define effective tech marketing. Steve shares how companies can avoid common pitfalls, get past flashy trends, and focus on what really moves the needle for their audiences. They talk about the importance of consistency, picking the right platforms, and stay…
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Julie Boll talks about her journey of self-discovery and growth as an entrepreneur, focusing on the emotional and psychological barriers many business owners face. She opens up about overcoming her own scarcity mindset, imposter syndrome, and the limiting beliefs that kept her from reaching her potential. Through her story, Julie explains how tools…
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Tonya Eberhart shares how she went from selling vacuums door-to-door to becoming a leader in personal branding. She breaks down why your personal story is the key to standing out in today’s crowded market and explains the real difference between rebranding and refreshing. Tonya also talks about common mistakes businesses make when it comes to brand…
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Chad Brown shares his journey from building a successful media production company to facing a major leadership crisis that nearly cost him everything. He opens up about how his relentless pursuit of success strained his family and burned out his team, leading to a wake-up call that transformed the way he runs his business. Chad explains how he shif…
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In this episode of Legal Rank, host Emma Edmonds sits down with J.B. Harris, a distinguished attorney from Miami known for his impactful work in tobacco litigation and his adventurous spirit. With a legal career spanning over four decades, J.B. has been recognized as one of the Top 100 Lawyers by The National Trial Lawyers in 2020 and 2021. Beyond …
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Jon Morrison shares his journey from struggling entrepreneur to building a scalable, successful business. He explains how focusing on customer service, finding the right niche, and delivering consistent results helped him break through the noise in a competitive market. Jon talks about the importance of understanding who you’re serving, creating a …
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In this episode of the How to Scale a Business Podcast, host Casey Haakinson welcomes April Elizabeth, owner of Innovative Commercial Capital, to discuss how her firm is revolutionizing the lending industry for small businesses. April shares her journey from high net worth banking to creating a more intentional lending platform that offers solution…
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"Don't lead with the solution. This is my number one tip for agency operators. And it's my number one tip for traditional sellers, SaaS sellers—anybody who is trying to get someone to work with them." Are your sales suffering? Are you finding it harder to get calls and close deals? Are you looking for ways to run cold outreach or follow-up after an…
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