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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency a ...
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PPC with YRV Dynamics

CEO and Founder of YRV Dynamics, Yousaf Yunes

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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clien ...
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THANK YOU TO OUR 25,000+ LISTENERS! We are so thankful to be one of the TOP E-Commerce Podcasts delivering high-quality authentic content to you! Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family ...
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A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher. Listen to our podcasts shorts - BTW with BlackTruck Media Listen to our full-length episodes - The Redirect Podcast
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Digital Marketing is a must if you want to make your business successful. One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads using the power of digital marketing. Join One-Click Lindsey as she interviews the industry leadings experts in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging and more. Make sure you listen ...
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For Christos Margetis, the spin on search engine marketing makes his blood boil. And this from a man who decided to stop paying insane amounts of money on pay per click advertising, having already achieved to place his other eighteen months previous business as the most popular small scale search engine in the world, according to Alexa rankings. Christos Margetis launched his new search engine marketing podcast, in order to give advertisers and publishers a more efficient way doing business ...
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PPC Unleashed

Xavier Mantica

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Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
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http://www.EwebMarketingMastery.com - Self Paced Online Video Tutorial Series - Search-Engine Optimization (SEO), Pay Per Click (SEM), Podcasting, Viral Video Marketing, Social Media, Product Listings, and More. Learn Internet Marketing from a 10+ Year Veteran, from your own Computer.
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Dotoji is Texas' leading marketing agency for small businesses. CEO and Founder Jared Rice Sr, hosts a daily marketing and technology-based podcast covering topics like search engine optimization, pay-per-click advertising, social media marketing and more!
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In 2015, we launched as a team of SEO experts in New Delhi, India, with the goal of helping internet businesses increase their visibility, customer base, and revenue. With a portfolio of services that includes search engine optimization (SEO), social media optimization (SMO), online reputation management (ORM), pay per click (PPC), and website design and development, we help businesses optimise their online presence while staying within the bounds of ethical conduct. This contributes to the ...
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A Brief Conversation with My Hair

Russell Bradbury-Carlin

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A Brief Conversation with My Hair is a collection of short literary humor pieces that have been previously featured on such websites at McSweeney's, Yankee Pot Roast, The Big Jewel, Opium Magazine, and The Science Creative Quarterly. Some of the titles (which may give you an idea of the content) are: "The Calls of Cthulu", "All I Need to Learn, I Learned From Kindergarten Cop", "Diary of a Grocery Cart", "Dionysus: Party Clown", and "A Brief Conversation with My Hair". The forty-plus pieces ...
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Blue Square SEO & Digital Marketing is here to help businesses with their online marketing. We will be providing hints, tips and advice on all things digital marketing and help you and your business get more customers, clients, patients or sell more products. We will be covering such internet marketing topics as: - SEO (Search Engine Optimisation) - Local SEO (Getting your business into Google Maps 3 Pack) - Reputation Management & Marketing (how to build a 5 star online reputation) - Social ...
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WTCMarketing Listen&Learn

WTCMarketing Listen&Learn

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WTC Marketing is an internet marketing agency that helps small businesses grow, right in your neighborhood. Our team of in-house programmers, graphic designers, and copywriters love local businesses and know how to bring them the results they need for an affordable, monthly subscription rate. And our clients? They’re as involved as they want to be every step of the way. We specialize in: High Performance Web Design Search Engine Optimization Social Media Management Pay-Per-Click Management F ...
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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
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Charles Kirkland from the Media Buyer Association reveals all of his media buying tips and tricks for you to use. Charles became one of the top 100 affiliates at ClickBank by using paid traffic to grow his list and create some insane ROI. So hold on to your seat and get ready for one wild ride down the road of learning how to turn clicks into profits. You are going to learn how to build your list and ramp up your ROI with pay per click, paid media, cost per view traffic, Facebook ads, retarg ...
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AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
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Robert Leslie Lee started his career in digital marketing as a junior analyst at a small marketing agency, where he quickly rose through the ranks thanks to his exceptional analytical skills and strategic thinking. Over the years, he has developed a deep understanding of all aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
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Think Tank is a podcast that contributes educational insights to small to medium size business on SEO, Online Marketing and Business Development. Our agency helps clients get on the first page of Google through SEO, Pay Per Click Management, Social Media Marketing, Web Design and helping companies grow through marketing strategies and online campaigns. I Think an Idea is located in Los Angeles and helps clients globally expand their brands and online business!
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The Busy Marketer Podcast with BJ Smith

BJ Smith: Digital Marketing Strategist, Speaker, Internet Entrepreneur

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BJ Smith from The Busy Marketer Podcast and Blog is here to help small to medium businesses, churches and other organizations streamline their Online Marketing. He’ll share his time-saving tips and host interviews with industry experts on topics such as: Email marketing, social media, website and landing page optimization, search engine optimization (SEO), search engine marketing (SEM), pay per click advertising (PPC), project and campaign management, as well as organization and efficiency t ...
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Ten Minute Traffic and Funnels

High Converting Sales Funnels | Targeted Traffic | Make Money Online | Kit Elliott

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Howdy! I'm Kit Elliott. I help entrepreneurs build high converting sales funnels & get quality traffic for immediate sales & signups. I've built over 645 websites, 7+ membership sites and manage three different affiliate teams. At my blog, Match.biz, I talk about "Leveraged Affiliate Marketing" & the online business blueprint. As I find new tools & resources, I share with you my results as well as my failures so you can implement my wins as well as avoid my pitfalls. If you are looking to le ...
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I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about a wide range of digital marketing and online security security issues. I talk about Search Engine Optimisation - SEO Google Ads, Facebook Ads and other forms of Pay per Click - PPC Social Media Marketing Email Marketing Video Marketing Web Design and Web Usability Cyber Security Passwords and Password Security And quite a bit more
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1. Search Engine Marketing (SEM): Promoting your brand or website on search engines like Google, Yahoo etc., SEM includes both PPC and SEO. PPC refers to Pay per click where one gets charged for every click made on their add , while SEO is a strategy of getting high ranking for specific keywords in search engines which helps you reach desired targeted audience. 2. Search Engine Optimization (SEO) : The art & science of making websites more visible to search engine crawlers so that they could ...
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New podcast weblogAresourcepool is the company started in 2011 but, it actually the brainchild of OptimizationToads. The company has the intention or values to gain a respectable position is the fast-growing IT solution and become the global leader in IT solution. Aresourcepool offers so many quality services of the IT sector at a single platform. The services offered by the company are Branding and corporate identity, Web design & development, SEO services, Social media optimization, Conten ...
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Welcome to the 15 Minutes Of Flame Podcast where I discuss what I deem to be hot topics with candid honesty! If there's a topic that you would like me to discuss please do not hesitate to email me directly or contact me in any of the platforms below! Email: 15MOFPodcast@gmail.com Click Link for other platforms: linktr.ee/payperdrew Support this podcast: https://podcasters.spotify.com/pod/show/pay-per-drew/support
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Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It’s about leveraging your marketing to build a business that is high in profit, low in stress and ...
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Welcome to the "TOP DOGZ," podcast. the go-to podcast channel for real estate professionals seeking the blueprint for success in this competitive world. Every week, we sit down with the crème de la crème of the real estate industry—those agents and brokers who not only rise to the top of the business but also redefine the standards of selling homes. Our show offers a deep dive into the strategies that make a real estate superstar. We cover every angle of prospecting, marketing, and running a ...
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Welcome to The Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace. We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical ...
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VTSoft Review Best Saas Products - get reviews on SaaS products, online services and digital tools to operate and grow your business. Enjoy more tips, lifetime deals, discounts on VTSoft Review today. VTSoft Review, 2501 Arbuckle Ln, Frostproof, FL 33843, US (+1) 407-327-2123 Email: vtsoftreview@gmail.com https://vtsoftreview.com
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Law Firm PPC | A Weekly Law Firm Marketing Podcast

Jason Rothman: PPC For Lawyers Expert

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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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How To Get 1-800-348-5370 Cheap Flights at USA Travel Tickets?

How To Get 1-800-348-5370 Cheap Flights at USA Travel Tickets?

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How to find cheap flights? Because of the expensive flight tickets, every travellers wants to know how to find the budget-friendly flights. By knowing these guidelines you can save up to several hundred dollars! So, how to find cheap flights? First of all, it's worth starting your search a few months before the planned trip. Although last-minute flights are still available, most often when book tickets at advance, there is a greater chance that you pay less. Why? Because the popular airlines ...
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What if your business could turn online traffic into a stream of valuable leads effortlessly? Today, we unlock the secrets of digital marketing, offering you the tools to elevate your local business presence online. From optimizing your Google Business Profile to crafting engaging local content and mastering the basics of SEO, our conversation is p…
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Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims…
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In this episode, Ali and Zamir rip the wrapping off Q4, a crucial period for sellers from October to December. They dive headfirst into the nuances of this peak season, highlighting significant sales events like Black Friday and Cyber Monday, and the impact of paydays on customer purchasing behaviour. Top tip - This year's Black Friday (29th Novemb…
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Kathleen Celmins, the dynamic force behind Glow Social, joins us again to share her insights gained from bridging the gap between high-ticket coaching and app development. Discover how her journey led to the creation of Glow Social, a tool designed to support solopreneurs and small businesses in maintaining a consistent social media presence. Learn…
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Feeling like your ads aren’t hitting like they used to? You might be focusing on the wrong type of creative. In this episode, Josh breaks down the #1 ad type that’s crushing it right now—what we call the “Ad-y Ad.” He’ll show you exactly what it looks like, why it works, and how you can use it to boost your results. Plus, he’ll dive into the differ…
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Yousaf Yunes discusses the growth of his community and the importance of engagement in social media. He shares insights on content creation, particularly the effectiveness of YouTube Shorts compared to long-form videos. Yousaf emphasizes the need for diversity in content to attract a broader audience and highlights the shift in YouTube's algorithm …
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Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads…
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Yousaf Yunes discusses the critical distinction between signals and data in PPC advertising, emphasizing the importance of actionable insights over mere metrics. He highlights the prevalence of spam traffic and the inadequacy of quality scores, advocating for a focus on real-time consumer engagement signals such as Add to Cart (ATC) metrics. The di…
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Yousaf Yunes shares valuable lessons about agency leadership, the future of digital marketing, and the importance of evolving with industry trends. Speaking from Runyon Canyon, he reflects on a conversation with a friend aiming to expand their SEO expertise into Google Ads and PPC, highlighting the growing necessity for agencies to become "Swiss ar…
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In this interview, Yousaf Yunes interviews Joshua Krafchick, Managing Partner at 369 Financial. He shares his journey and insights into the world of finance, entrepreneurship, and wealth management. Joshua's unique approach to financial planning is shaped by his early entrepreneurial spirit—starting from selling golf balls on the course as a kid to…
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It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of …
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Yousaf Yunes reflects on his journey from agency roles to founding YRV and shares valuable lessons on navigating agency life and entrepreneurship. He emphasizes that while large agencies often offer stability, they can be limiting and vulnerable to economic downturns, as he experienced with company layoffs. This inspired him to start his own agency…
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In this episode, Ali & Zamir explore the philosophy of advertising, by comparing strategies on Google and Amazon. While the core principles of advertising remain consistent - focusing on customer acquisition and lifetime value - the application differs significantly between platforms. On Amazon, advertisers need to leverage paid ads to enhance orga…
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Episode Summary: What if you could revolutionize your e-commerce journey and create a brand that stands out in a crowded marketplace? This episode, featuring the incredible Norm Farrar—better known as the Beard Guy—promises to inspire seasoned entrepreneurs and newcomers alike. With decades of experience under his belt, Norm shares his remarkable p…
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Yousaf reflects on a podcast episode about the shift away from traditional ad agencies as digital ad buying becomes more accessible for companies, especially on platforms like Google and Meta. Historically, ad agencies played a key role in navigating complex TV ad buys, but today’s PPC (pay-per-click) advertising allows even major brands to handle …
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In the last 12 months, our business doubled with revenue per head sitting at 2X the industry average. But it took us 11 years to get to the speed in which we’re not moving. In this episode, Josh dives into 10 principles that have been transformative for The Ecommerce Alley and the reinvention that comes with it. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- …
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Yousaf Yunes addresses a common concern about pay-per-click (PPC) advertising, particularly the differences between manual cost per click (CPC) and max clicks strategies, and their impact on conversion rates. He shares insights based on a subscriber question regarding poor conversion results when using manual CPC and explores whether switching to m…
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Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://o…
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In a recent podcast, Yousaf Yunes, CEO and Founder of YRV Dynamics, emphasized the importance of adaptability and a holistic approach in digital marketing. He advocates for the Single Themed Ad Group (STAG) strategy over the traditional Single Keyword Ad Group (SKAG) method, citing challenges like increased competition and exposure through tools li…
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Yousaf Yunes, shares insights on scaling a PPC (Pay-Per-Click) business and expanding service offerings to enhance client retention and revenue. He emphasizes the importance of starting with a strong foundational skill—such as PPC, creative services, or email marketing—and mastering it before diversifying. The approach involves gradually incorporat…
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Yousaf Yunes shares an engaging monologue from Runyon Canyon Park in Los Angeles, emphasizing its natural beauty and serene atmosphere, particularly at night. He recounts how the park serves as a place of solace amidst the demanding nature of managing his own ad agency. Transitioning into broader insights, Yousaf discusses the recent election and h…
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Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey of Meta's Blueprint certification program from its early days as Facebook Blueprint in 2015 to today's robust Meta Blueprint initiative. This comprehensive talk dives into key developments across the years, such as the introduction of the certification in 2016, the impact of iOS 14…
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Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together. We're talking about: Search & Performance Max: Power Pair? Search & Retargeting: Is RLSA still a valid Google A…
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In this episode, Yousaf Yunes discusses the impact of media strategies in recent elections, focusing on how one side leaned heavily into mainstream podcasts, notably Joe Rogan’s, while the other relied on legacy media and niche podcasts. This approach reflects a shift in media consumption trends and offers insights for marketers and PPC strategists…
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In this episode, Ali & Zamir dive headfirst into a common misconception surrounding Amazon advertising: that higher bids guarantee more visibility. Hear how click-through rates (CTR) significantly influence the value of bids, and how focusing on optimising listings will lead to higher engagement. Amazon's payment structure is primarily based on cli…
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Join us for an inspiring conversation with Trevor Lubiens, a dynamic creative who transitioned from the basketball courts of college coaching to the pulsating heart of Nashville's music scene, before founding his own innovative agency, Conflux Creative. Trevor's journey is a masterclass in adaptability and creativity, highlighting how his diverse e…
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Yousaf Yunes, CEO and Founder or YRV Dynamics narrates the the story behind the creation of PMAX. Performance Max (PMAX) was one of Google Ads' boldest undertakings. Aiming to revolutionize digital advertising through a single AI-driven campaign that spans Google's entire ecosystem—Search, Display, YouTube, Gmail, Discover, and Maps—it promised sim…
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-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10) ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship P…
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Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Ch…
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Are you struggling to figure out how much to charge for your PPC Pay Per Click freelance or small agency services? Whether you're transitioning from a large agency with massive budgets or just starting, pricing yourself can feel tricky. In this video, we’ll walk you through essential steps to determine your true value, avoid the “$400/ per month Tr…
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Yousaf, CEO and Founder of YRV Dynamics, discusses in a LIVE QA how to get high quality from your Google Ads from Lead Scoring via CRM. Discover why CRMs like HubSpot, Pipeline & GoHighLevel are essential for effective Google Ads in 2025. We'll explore lead scoring, enhanced conversions, and the best practices for excluding low-quality leads by loc…
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Boosting Your Business with a Local Marketing Agency delves into the benefits of partnering with a local marketing agency, particularly for businesses in and around Bromley. In this episode, we highlight how a local marketing agency can provide personalised strategies tailored to your specific audience and market. With insights into the marketing a…
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In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggl…
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In this episode, Zamir and Ali dive into the economics of search, and in particular, Amazon advertising. They explore the concept of search as a form of inventory with a very short shelf life, the dynamics of search activity throughout the day, and how advertisers can leverage fluctuations in cost per click to their advantage. The episode also high…
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LIVE! Google Ads Workshop with YouTube subscribers. In this conversation, Yousaf Yunes discusses various strategies for optimizing Google Ads, particularly in the medical industry. He emphasizes the importance of focusing on conversions rather than just clicks, the need for proper tracking and attribution, and the effectiveness of different ad type…
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Episode Summary: Discover the secrets of e-commerce mastery with Parag Mamnani, founder and CEO of WebGility, as he shares his journey from a computer science graduate during the dot-com bust to a leading figure in e-commerce automation. Parag opens up about the critical challenges e-commerce businesses face today, such as financial reconciliation …
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Google’s story began with two Stanford PhD students, Larry Page and Sergey Brin, who shared a curiosity about organizing the vast, chaotic information on the early internet. Despite a rocky start to their friendship, they collaborated to create a revolutionary search engine that could analyze website connections rather than just counting keywords—s…
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► Attend Our "Best Black Friday Ever” Workshop Here This episode is PART 1 of our ultimate 2024 BFCM ecommerce playbook. We have to lay the foundation for the best Q4 ever.. and in order to do that we have to have a great offer and a great website. So Josh breaks down 10 offer structures we like to use, how we increase our website conversion rate, …
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The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…
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Yousaf Yunes, CEO and Founder of YRV Dynamics, provides guidance to real estate professionals on creating high-conversion ad campaigns. Here’s a summary of his key points: Ad Objective Selection: Yousaf discusses the benefits of using the “no objective” option in Google Ads to provide broader placement and creative control. By skipping pre-set obje…
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Agency Motivation Discussion with Yousaf Yunes, YRV Dynamics Founder & CEO: As a PPC agency, what sets us apart is our expertise, certifications, and proven results. In this competitive industry, being the best isn't optional—it's essential. Our Meta Blueprint and Google Ads certifications demonstrate our proficiency, but true success comes from ap…
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What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions! In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like: What are micro-conversions? Why do micro-conversions matter? How to use micro-co…
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In this conversation, Yousaf Yunes discusses the importance and implementation of Dynamic Keyword Insertion (DKI) in Google Ads. He explains how DKI can enhance ad engagement and conversion rates by automatically incorporating relevant keywords and locations into ad copy. The discussion covers the benefits of DKI, including improved click-through r…
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In this episode, Zamir and Ali break down the key changes to Amazon’s fees in 2024 and discuss how these new policies will impact sellers. From increased fees for inventory management to Amazon’s VAT regulations, they explore the challenges and opportunities for businesses navigating these changes. The duo tackles whether Amazon’s fee increases are…
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Episode Summary: Join us as military veteran turned entrepreneur Amy Wees takes us on a journey from her Air Force days to becoming a powerhouse in the world of e-commerce. Discover how a simple need to tackle her pets' litter box odor led Amy down a path of innovation, resulting in a successful product that changed the game for her and many others…
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For years, Josh thought everything in business had to be scalable. If it couldn’t be automated or felt like “crappy work,” he’d dismiss it. But he learned a powerful lesson: scaling is often a byproduct of the non-scalable activities that truly connect with customers. In this episode, Josh shares how shifting from a B2B or B2C mindset to an H2H (he…
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The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for two months - https://opteo.com/psp Chris…
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Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them. She addresses your questions on topics such as hidden search t…
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In this episode, Zamir and Ali explore the complex world of resellers on Amazon, breaking down the good, the bad, and the ugly scenarios that brands face when dealing with third-party sellers. From businesses losing control of their listings to the opportunities resellers can provide, the duo leaves no stone unturned. They discuss how resellers can…
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In this episode, hosts Zamir and Ali dig into the controversial topic of why some brands refuse to sell on Amazon. With a lively back-and-forth, they explore whether the notion that Amazon devalues brand identity is still valid, or if these brands are simply missing out on a huge opportunity. The conversation challenges the idea that Amazon is a ‘c…
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