Best Mike Linton // Jeff Culliton Podcasts (2025)

1
Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study 43:26

1d ago43:26

43:26

A CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses" study of the Fortune 500. Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO tit…

1
ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser 33:37

8d ago33:37

33:37

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film. From "Pl…

1
Gary Briggs | Marketing Observations and Lessons Learned From the 24' Presidential Election | Part 2 25:49

15d ago25:49

25:49

Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing tha…

1
Gary Briggs | Marketing Observations and Lessons Learned From the 2024 Presidential Election 26:10

22d ago26:10

26:10

A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discuss…

1
Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing 29:54

29d ago29:54

29:54

A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key…

1
Josh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO Confidential 33:18

1M ago33:18

33:18

A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshado…

1
Gemma Atkinson on the Power of Culture, Empathy, and Innovation at Active Media Services 31:06

1M ago31:06

31:06

Gemma Atkinson, Global Chief People Officer at AMS, is redefining what it means to lead in a fast-paced, technology-driven world. In a compelling conversation with Jack Myers for Profiles in Leadership, Atkinson shared her insights on culture as a competitive advantage, the evolving nature of leadership, and the innovative strategies that make AMS …

1
Rishad Tobaccowala on the Future of Work, Creativity, and Leadership 48:15

1M ago48:15

48:15

Rishad Tobaccowala, a renowned author and thought leader, joined Jack Myers for an enlightening conversation on Profiles in Leadership, diving into themes from his new book, Rethinking Work. In the interview, Tobaccowala discusses the critical changes reshaping leadership, work, and education in the digital age. With insights ranging from integrati…

1
Prof Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription Model 36:27

1M ago36:27

36:27

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan returns for the third time to share research on the food delivery business and how marketers can "bend the growth curve" by implementing a subscription model. He discusses the engineering behind various subscription models and why most marketers should "at l…

1
Kip Knight | Putting the Chief in CMO - Being Good at Marketing Isn't Enough | CMO Confidential 30:01

2M ago30:01

30:01

A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, formerly CMO of Taco Bell and H&R Block US President. Kip breaks marketing leadership into "3 Chiefs" - Marketing Leader, Member of the Exec (First) Team, and Company Ambassador and offers tips for how to sequence and think about all three. Key discussion topics include: why runn…

1
Carilu Dietrich | B2B Marketing - 2024 The Year in Review + The Year Ahead | CMO Confidential 32:06

2M ago32:06

32:06

CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconomic factors and how AI is "smac…

1
Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On 32:37

2M ago32:37

32:37

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy. Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true value of the company and explains …

1
McKinsey & A.N.A | Marketing - The Battle Between Believers & Non-Believers - Part 2 | Replay 22:09

2M ago22:09

22:09

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discus…

1
McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1 25:57

3M ago25:57

25:57

This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers. A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA…

1
Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2 33:51

3M ago33:51

33:51

This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and o…

1
Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1 36:21

3M ago36:21

36:21

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics …

1
Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? | 27:48

3M ago27:48

27:48

A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; t…

1
Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO 34:04

4M ago34:04

34:04

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…

1
Chris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New Frontier 32:55

4M ago32:55

32:55

A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration an…

1
Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It 34:44

4M ago34:44

34:44

A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies defau…

1
Profiles in Leadership - David Verklin 35:04

4M ago35:04

35:04

In the inaugural episode of Profiles in Leadership, which transitions from Legends & Leadership to align with my new book, The Tao of Leadership, I welcome my long-time friend, colleague, and mentor, David Verklin. The interview offers an engaging discussion on David’s expansive career, his vision for the future of advertising and media, and the cr…

1
Legends & Leadership - Doug Herzog, former President of MTV Networks 29:01

4M ago29:01

29:01

As the television landscape undergoes a seismic shift with the rise of streaming platforms, cord-cutting, and evolving audience preferences, one figure stands at the crossroads of its rich past and uncertain future: Doug Herzog. In the latest installment of Jack Myers Legends & Leadership series, Herzog - former president of MTV Networks and the ex…

1
Jason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO Confidential 35:12

4M ago35:12

35:12

A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.…

1
Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential 33:35

4M ago33:35

33:35

A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving te…

1
Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler 33:08

5M ago33:08

33:08

A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Off…

1
The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm 35:18

5M ago35:18

35:18

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is m…

1
Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential 34:41

5M ago34:41

34:41

A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the …

1
Style, Luxury and Mentorship with aspireTV’s ‘Style Kings’ stars Justin Q. Williams and Dedrick Thomas - Behind the Scenes in Hollywood 14:51

5M ago14:51

14:51

aspireTV launched its Power Players programming hour block earlier this month with the premiere of Style Kings and Cut To It, the former of which follows the daily goings-on of interior designer Justin Q. Williams and custom clothier and stylist Dedrick Thomas, showcasing their entrepreneurial endeavors and “elevate the discourse on Black men's con…

1
Legends & Leadership - Nexstar Media's Michael Strober 30:41

5M ago30:41

30:41

In an engaging Legends & Leadership conversation, series host Jack Myers and special guest Michael Strober, Chief Revenue Officer of Nexstar Media Group, discussed the transformative journey of the media industry and Strober’s dynamic career and influences. Strober, who joined Nexstar in 2023 after several years of consulting with Nexstar managemen…

1
Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network 32:13

5M ago32:13

32:13

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception th…

1
Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential 29:27

6M ago29:27

29:27

A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" wh…

1
Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective 32:23

6M ago32:23

32:23

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key …

1
Legends & Leadership - Carat's CEO Mike Law 41:31

6M ago41:31

41:31

Mike Law, the CEO of Carat, a dentsu company, has spent nearly 25 years in the media industry, growing alongside Carat and shaping its evolution. In a recent conversation with Jack Myers, Law shared insights into Carat's journey, its relationship with dentsu, and the broader advertising and television industry through the lens of his experience. Hi…

1
Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL) 36:24

6M ago36:24

36:24

A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to th…

1
Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV 35:48

7M ago35:48

35:48

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid…

1
Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It 32:37

7M ago32:37

32:37

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the…

1
Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace 34:27

7M ago34:27

34:27

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers …

1
How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential 36:18

7M ago36:18

36:18

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership. Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidentia…

1
What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential 31:19

8M ago31:19

31:19

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to man…

1
The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen 29:47

8M ago29:47

29:47

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other …

1
A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential 39:48

8M ago39:48

39:48

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his care…

1
An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential 32:30

8M ago32:30

32:30

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketpla…

1
Legends & Leadership - Screenvision Media's CEO John Partilla 17:33

8M ago17:33

17:33

In a riveting conversation at the Cannes Lions International Festival of Creativity, Jack Myers and Screenvision Media CEO John Partilla discussed the transformative power of cinema advertising and how Screenvision is thriving in a tech-dominated world. Their discussion, part of Jack's "Legends and Leadership" series, highlighted the irreplaceable …

1
Legends & Leadership - Mike Linton & Jeff Culliton 41:20

9M ago41:20

41:20

In this week's episode of Jack Myers' "Legends & Leadership," I hosted an insightful and controversial conversation with Mike Linton, renowned Chief Marketing Officer, and former agency President Jeff Culliton, now host and Executive Producer of the CMO Confidential podcast. Jack Myers' conversation with Mike Linton, and Jeff Culliton provided a we…

1
Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman 28:48

9M ago28:48

28:48

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they…

1
Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles 30:35

9M ago30:35

30:35

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 a…

1
Legends & Leadership - CBS' Radha Subramanyam 41:20

9M ago41:20

41:20

In a Legends & Leadership conversation hosted by Jack Myers, Radha Subramanyam, the Chief Research and Analytics Officer of CBS and President of CBS Vision, shared profound and even surprising insights into the robustness and enduring appeal of network television, specifically highlighting CBS's leadership in primetime programming.…

1
WomenAdvancing - ScreenVision Media's Christine Martino 25:57

9M ago25:57

25:57

In the digital age where advertisers are vying for consumer attention across various platforms, cinema advertising stands out as a uniquely compelling medium. Christine Martino, Chief Revenue Officer at Screenvision Media, emphasized this during her insightful discussion with WomenAdvancing.org host E.B. Moss. Screenvision leverages the traditional…

1
What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential 31:34

9M ago31:34

31:34

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of…

1
Legends & Leadership - dentu's Shirli Zelcer 26:30

9M ago26:30

26:30

In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation. With over two decades of experience in analytics, AI, and technology, Zel…

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