Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!
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Welcome to The Health & Wellness Practitioners Podcast! Dr. Danielle and other guest experts talk about everything from getting your practice started, developing your clinical skills, growing your practice YOUR way, and dealing with the real stuff life burnout and work/life balance. Whether you’ve been practicing for decades or just started your journey, you’ll find something here for you!
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A top authority in massage therapy, muscle palpation, joint motion assessment, and the biomechanics of exercise. Give yourself the gift of being a sponge. Gain knowledge in areas that you care about. Drive, walk, exercise or run while listening to interviews with experts who are constantly reaching and expanding on second-layer knowledge in areas that relate to health and performance (physical and psychological). Guests are true professionals who have dedicated their lives to doing work that ...
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287 - Ditch the To-Do List A Better Way to Manage Your Time
19:43
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19:43Do you ever feel like no matter how much you check off your to-do list, you’re still not getting ahead? You’re busy all day, but your business still feels stuck? In this episode of the Scaling Wellness Podcast, I’m breaking down why traditional to-do lists might actually be slowing you down—and what you should be doing instead to create real moment…
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286 - How to Document a System in 30 Minutes or Less
12:40
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12:40What if I told you that spending just 30 minutes on documentation could completely change the way your business operates? In this episode of the Scaling Wellness Podcast, I’m breaking down why documentation isn’t just some boring admin task—it’s the key to reducing chaos, scaling your business, and finally getting some breathing room as an owner. I…
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285 - Buying A Boutique Practice w/ Krista Dicks of Align Massage Therapy & The Radical Massage Therapist Podcast
47:06
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47:06We’re shaking things up! After a stretch of solo episodes, we’re back with a powerful interview that you won’t want to miss! In this episode of the Scaling Wellness Podcast, I sit down with Krista Dicks, an experienced wellness entrepreneur who turned her passion into a thriving business. Her story is one of resilience, smart decision-making, and t…
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284 - Operations Manual vs Employee Handbook (What's The Difference & Why You Need Both)
11:38
11:38
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11:38Let’s be real—if you’re running your wellness business without solid systems in place, you’re setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I’m diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos. We’l…
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283 - 4 Essential Systems to Book More Massage Clients
14:10
14:10
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14:10Let’s be real—if you’re running your wellness business without solid systems in place, you’re setting yourself up for stress, burnout, and stalled growth. In this episode of the Scaling Wellness podcast, I’m diving into the essential systems every wellness business owner needs to create consistency, improve efficiency, and scale without chaos. We’l…
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282 - The Big 5 Myths of Growing Beyond 6 Figures
16:31
16:31
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16:31What if the advice you’ve been following is actually keeping you stuck? In this episode of the Scaling Wellness podcast, I’m busting the five biggest myths that could be slowing down your business growth. Whether it’s marketing misconceptions, team-building struggles, or the fear of stepping back from hands-on work, we’re tackling the limiting beli…
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281 - How to Avoid The 5 Major Scaling Pitfalls in 2025 (Distraction, Overwhelm, Procrastination & More)
30:59
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280 - How To Plan and Execute Your Best Year Yet
22:11
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22:11Feeling inspired by the fresh start of a new year? Let’s channel that energy into making 2025 your most successful and fulfilling year yet. In this episode, I’ll guide you through actionable steps to set goals that stick, build momentum, and create a sustainable plan for growth. We’ll break down the essentials—how to identify the right goals, avoid…
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Happy New Year! It’s that time when resolutions are fresh, motivation is high, and dreams for a better business are top of mind. In this special kickoff episode, I’ll guide you through how to turn those January resolutions into actionable strategies that bring real growth and revenue to your wellness business in 2025. We’ll discuss why many busines…
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278 - Stories To Inspire - The Best of 2024
25:36
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25:36Happy New Year and welcome to a special episode of the Scaling Wellness podcast! As we kick off 2025, I’m taking a moment to reflect on the incredible stories and lessons shared by the amazing massage and spa owners featured on the podcast throughout 2024. From personal breakthroughs to business triumphs, these entrepreneurs opened up about their c…
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277 - The Biggest Lessons I Learned Coaching Massage Business Owners in 2024
13:59
13:59
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13:59Hey there, and welcome back to the Scaling Wellness podcast! Over the years, I’ve had the privilege of working with hundreds of wellness business owners, and in today’s episode, I’m sharing the most impactful lessons I’ve learned from those experiences. These are the insights that can help you overcome common challenges, avoid costly mistakes, and …
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276 - How To Double Your Massage Business in 2025 - Part 2
21:02
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21:02Welcome back to the Scaling Wellness podcast! In this exciting series continuation, I’m diving into the next critical steps to help you double your wellness business revenue. If you’ve been looking for actionable strategies to break through your current ceiling and create sustainable growth, this episode is packed with insights you can’t afford to …
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275 - How To Double Your Massage Business in 2025 - Part 1
23:31
23:31
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23:31Are you ready to take your wellness business to the next level? In this episode, I’m diving into the first steps of a proven framework to help you double your revenue. Whether you’re stuck at a plateau or just looking for fresh strategies, this is where the transformation begins. We’ll unpack the foundational changes you need to make, from mindset …
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274 - What's Working Now To Book Massage Clients - Nov 2024 Report
20:50
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20:50Are you ready to cut through the noise and focus on what’s actually working in the world of wellness business marketing? In this episode, I’m diving into the strategies, tactics, and tools that are delivering results for wellness entrepreneurs right now. No fluff—just actionable advice you can start implementing today. We’ll explore the key trends …
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273 - How To Build An Actual Marketing Strategy & (Finally Stop Winging It)
20:07
20:07
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20:07Have you been throwing spaghetti at the wall, hoping your marketing sticks? Or maybe you've heard of the “one salad diet” but never thought about how it applies to running a successful wellness business. In today’s episode, I’m breaking it all down—how simplicity and focus can transform both your personal and professional life. We’ll dive into the …
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272 - How To Set A Marketing Budget For Your Massage Business
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21:07
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21:07Do you ever feel like you’re tossing money at marketing and crossing your fingers it works? In today’s episode, we’re taking the mystery out of setting a marketing budget. I’ll walk you through three essential methods for determining the right budget for your massage or wellness business—whether you aim for steady growth or take your practice to ne…
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271 - 2 Posts You Need To Get Clients From Social Media
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16:31
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16:31Are you posting on social media only to hear crickets? It’s time to change that! In today’s episode, I break down the two essential types of posts that will grab attention, get shares, and turn followers into paying clients. Whether you’re trying to reach new audiences or connect with your ideal clients, these strategies will give your social media…
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270 - 3 Types of Marketing To Get Massage Clients in 2024
28:01
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28:01Are you struggling to crack the marketing code for your massage business? In today’s episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing…
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269 - Why It's So Hard To Get Clients Beyond Word Of Mouth (And What To Do About It)
18:41
18:41
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18:41Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You’re not alone! In today’s episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you’ve got a few therapists or a larger group, scaling beyond this stage requires a different mind…
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268 - From Burnout to Breakthrough of How Tracey Morris Doubled Her Spa’s Revenue in Just One Year
27:58
27:58
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27:58In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took…
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267 - How To Break The $10-$20k/Month Plateau
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14:57
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14:57Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today’s episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marke…
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266 - How Karen Awender Built Uptown Haven from Zero to 2,000 Clients
48:44
48:44
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48:44In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center. With a year of hard work and dedication, Karen and her partne…
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265 - 3 Ways To Increase Revenue Without Spending More On Marketing
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15:06
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15:06What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I’ll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on mark…
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264 - How Nicole Miller Transformed Financial Struggles into a Successful Spa Business
48:44
48:44
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48:44Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona. Nicole's story is one of resilience, as she shares her experiences of overcoming financial challenges to build a successful business from the ground up. Throu…
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263 - How To Improve Your Team's Retention & Rebooking Rates
13:20
13:20
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13:20Struggling to keep your clients coming back? If you’re sending new clients to your team but can’t seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You’re great at what you do, but success isn’t just about attracting clients—it’s about retaining them. In this e…
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262 - Nicole and Brynn's Journey to Building Modern Mind Body and Achieving Sister Success
45:46
45:46
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261 - What To Do With Problem & Underperforming Employees
18:39
18:39
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18:39Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task. In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. …
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260 - How Tara Grew From $0 To $30k/Month in 2 Years
32:57
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32:57In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio. From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective ment…
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259 - Stop the Revolving Door and Master Employee Retention in Your Massage Business
20:13
20:13
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20:13In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices. Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing…
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Rebroadcast - How To Scale From 0 → 12 Therapists In 3 Years (Or Less) | Emily Woodside of Purity Day Spa
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30:07Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members. Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, g…
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258 - The Phases & Challenges From A $0 to $1Million Massage Business
22:23
22:23
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22:23Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month. In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies …
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257 - Unveiling the Wellness Architect: How BodyLogic Transforms Rural Wellness ft. Matthew E. Smith
33:27
33:27
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33:27In this episode of The Scaling Wellness Podcast, I’ve had the privilege of learning about the inspiring story behind BodyLogic, an intimate boutique massage therapy practice in rural West Virginia. The founder, Matthew E. Smith, has built a business that goes beyond just relaxation, offering a comprehensive approach to wellness by blending differen…
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256 - Real Talk: Triumphs and Trials of Growing Your Massage Business
7:28
7:28
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7:28In today’s compilation episode, we delve into the triumphs and trials of massage business owners navigating the ever-evolving wellness industry. Join us as we explore the raw and real stories behind the biggest struggles faced by these entrepreneurs on their journey to success. This episode features:s Dr. Jess Reynolds. holds a Doctorate in Acupunc…
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255 - 4 Things To Have & Do Before You Hire Your First Team Member
22:13
22:13
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22:13In today's episode, we dive deep into essential strategies for practitioners looking to expand their teams. Transitioning from a solo operation to managing a team is a significant step, and we’re here to guide you through it with ease. In this episode, we discuss: The critical elements you need in place before expanding your team. Practical advice …
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254 - Diving into Diversity & Growth with Venise Dixon of Indulgence Health
43:02
43:02
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43:02Welcome back to another episode of the Scaling Wellness podcast! Today, we're joined by Venise Dixon. Venise is the owner and founder of Indulgence Health, a boutique wellness practice in Maryland. After a career in engineering, Venise recognized the lack of representation for Black communities in the wellness industry. She trained in massage thera…
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253 - 5 Books (and Key Lessons) To Level Up Your Business Mindset
26:55
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26:55Get ready to supercharge your business mindset with a brand-new episode of the Scaling Wellness Podcast! In this solo deep dive, we're uncovering the game-changing secrets hidden within five powerhouse books. Whether you're a seasoned entrepreneur hungry for fresh insights or just dipping your toes into the world of business ownership, this episode…
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252 - Finding Your Practice’s Operating System ft. Eric Oliver of Beyond Exercise
47:32
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47:32Welcome back to another episode of the Scaling Wellness podcast! In today's episode, we delve into the inspiring journey of Eric Oliver, a visionary physical therapist and the founder of Beyond Exercise, a comprehensive physical therapy and fitness facility. Born in California to immigrant Filipino parents, Eric was instilled with values of hard wo…
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251 - How To Fill Your Employee's Empty Schedules
30:24
30:24
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30:24Are you currently facing challenges in retaining clients and ensuring a fully booked schedule for your team? In this insightful episode, we delve deep into providing you with practical and actionable advice on not only identifying your ideal clients but also crafting tailored marketing strategies that will resonate with them. Additionally, we offer…
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250 - Leading the Way: From Solo Wellness Pro to Team Boss
10:04
10:04
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10:04In this special episode of the Scaling Wellness podcast, we delve into a pivotal transformation in the wellness industry: the shift from solo practitioner to team manager. Join us as we explore the profound changes in mindset experienced by wellness professionals as they transition into leadership roles. From navigating challenges to embracing grow…
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249 - How To Get To Where You Want To Go (Vision + Strategy)
25:33
25:33
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25:33Welcome back to the Scaling Wellness podcast! In this episode, we dive into the crucial topic of navigating the journey from where you are in your business to where you want to be. We'll explore common hurdles, like lack of clarity and roadblocks, and provide actionable advice to help you find focus, address challenges, and propel your business for…
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248 - How Meagan Doubled Her Revenue and Scaled Her Massage Business To $360,000 Per Year
33:47
33:47
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33:47Welcome back to the Scaling Wellness Podcast! In part 2 of our conversation with Meagan Ford, the visionary owner of Integrated Massage and Wellness, we delve into her journey of transitioning from the treatment room to focusing on managing her massage therapy business. We will explore the pivotal moment when Meagan's revenue nearly doubled from th…
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247 - Expert Tips for Structuring Growth from Spa and Wellness Industry Leaders (Part 2 of 2)
20:48
20:48
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20:48In this second part episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experi…
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246 - Mixing Magic and Relaxation: The Story of Wendy Piedad's Wand and Willow Spa
26:40
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26:40In this episode, we explore the magical world of Wand and Willow Day Spa with its founder, Wendy Piedad. From leaving a career in criminal justice to becoming a passionate massage therapist and aesthetician, Wendy shares her journey of following her heart and opening a spa inspired by her love for Harry Potter and all things magical. She takes us t…
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245 - 3 Key Shifts To Creating A Massage Business That Runs Itself
22:54
22:54
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22:54Are you a massage practitioner-owner feeling overwhelmed by the demands of running your business? Despite your hard work and success in attracting clients and generating revenue, do you find yourself trapped in a cycle of endless tasks and administrative duties that leave you feeling burnt out? It's time to shift towards creating a massage business…
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244 - Uncovering Meagan Ford's Path to Success in the Wellness Industry with Integrated Massage
38:25
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38:25Welcome to the Scaling Wellness Podcast where we delve into the stories and experiences of inspiring individuals. In this episode, we sit down with Meagan Ford, owner of Integrated Massage and Wellness in Dover, New Hampshire, to explore her journey in the wellness industry. Join us as we rewind to 2023 and explore Meagan's journey before she becam…
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243 - Expert Tips for Structuring Growth from Spa and Wellness Industry Leaders (Part 1 of 2)
13:22
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13:22In this episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experiences and ch…
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242 - Keys to Thriving: Essential Elements for Expanding Your Wellness Practice (Part 2 of 2)
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15:50As your practice expands, it's important to incorporate certain elements to ensure seamless operations. This includes implementing efficient systems, utilizing the right tools, and growing your team with talented professionals. Although these factors may not have been necessary when your practice was smaller, they now play a vital role in maintaini…
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241 - Keys to Thriving: Essential Elements for Expanding Your Wellness Practice (Part 1 of 2)
13:56
13:56
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13:56As your practice expands, it's important to incorporate certain elements to ensure seamless operations. This includes implementing efficient systems, utilizing the right tools, and growing your team with talented professionals. Although these factors may not have been necessary when your practice was smaller, they now play a vital role in maintaini…
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240 - Expert Tips for Growing Your Massage or Spa Business Through Client Attraction (Part 2 of 2)
18:53
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18:53Are you looking to take your massage or spa business to the next level? If so, attracting new clients is essential for the growth and success of your business. In today's competitive market, it can be challenging to stand out from the crowd and capture the attention of potential clients. That's where a strategic and effective marketing approach com…
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239 - Expert Tips for Growing Your Massage or Spa Business Through Client Attraction (Part 1 of 2)
13:55
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13:55Are you looking to take your massage or spa business to the next level? If so, attracting new clients is essential for the growth and success of your business. In today's competitive market, it can be challenging to stand out from the crowd and capture the attention of potential clients. That's where a strategic and effective marketing approach com…
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continue reading