Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.
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Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.
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Dive deep into the world of entrepreneurship with The Shades of Entrepreneurship podcast. Join Gabriel Flores as he interviews inspiring founders, innovators, and industry leaders who share their unique journeys, challenges, and triumphs. From tech startups to social impact ventures, Gabriel explores a wide range of entrepreneurial endeavors. Whether you're an aspiring entrepreneur or a seasoned business owner, The Shades of Entrepreneurship offers valuable insights and inspiration to help y ...
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Everything you need to grow your solo venture. Interviews with smart people, live coaching sessions so you can learn how to solve challenges and more.
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Independence by Design™ is a podcast for growth-oriented business owner-operators looking for a proven framework to break free from the day-to-day grind and design a business that generates sustainable cash flow and builds equity value, giving them the freedom to do more of what they love. Hosted by Ryan Tansom, who turned around and sold his family business in an eight-figure deal, the show and the Independence by Design™ Framework draw from over a decade of hard-earned lessons. With over 4 ...
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Equipping Digital Agencies to build businesses on recurring revenue.
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#417: Mastering Profitability in a Professional Services Firm with Marcel Petitpas
1:22:29
1:22:29
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In this episode of Independence by Design™, I sit down with Marcel Petitpas, a visionary in operational clarity and profitability for professional services. Marcel's journey as the CEO of Parakeeto has been marked by solving one of the most complex puzzles in professional services—mastering profitability through operational data. We explore his per…
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Why You're Failing at Profitability Reporting, With Marcel Petitpas
24:27
24:27
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Points of Interest 00:01 – 01:00 – Introduction to Data Systems: Marcel introduces the episode’s focus on designing data systems that empower agencies and businesses to make data-driven decisions with clarity and alignment. 01:00 – 02:30 – Why Agencies Struggle with Data: Marcel explains why many agencies face challenges in getting value from their…
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Founder of CEO Sales Strategies Doug C. Brown on The Shades of Entrepreneurship
1:11:00
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Listen to Doug C. Brown's proven strategies for scaling your business in 2024 on The Shades of Entrepreneurship Podcast. Don't miss this valuable insight! Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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Preparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson Pierce
34:19
34:19
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Points of Interest 00:42 – 01:16 – Industry Stats Nerd: Marcel highlights Carson’s expertise in analyzing agency reports and introduces the core topic of navigating the agency world’s "new normal." 03:00 – 04:10 – Financial Challenges in 2024: Carson explains how financial tightening, including cash flow and reserve issues, has become a significant…
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035 Logan Gott: Creating Engaging LinkedIn Content
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Hey everyone, today I’m chatting with Logan Gott. Logan is a LinkedIn ghostwriter and the founder of Gott Content. He’s the guy behind the scenes for folks who want their LinkedIn presence to truly reflect who they are while resonating with their audience. If you’ve ever felt like your LinkedIn posts lack a little something—or you just want to get …
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#419: From Hustle to Freedom: How to Build a Business That Runs Without You with Jean Moncrieff
1:08:27
1:08:27
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What happens when the business you thought would set you free starts to feel like a prison? In this episode of Independence by Design™, I sit down with Jean Moncreiff, a seasoned entrepreneur turned coach, to unpack the hard lessons he learned scaling businesses, juggling cash flow nightmares, and realizing he was building a job, not independence. …
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Founder and CEO of Financially Simple Justin Goodbread on The Shades of Entrepreneurship
52:34
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Discover how Justin Goodbread made $10 million in just 49 months! Learn about his sales strategies, success in business exit, and scaling in this inspiring video. Explore the shades of entrepreneurship with Justin Goodbread and be inspired to achieve your own business goals! Support the show Subscribe at theshadesofe.com…
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Inside Superdigital’s “Anti-Agency” Approach With Biz Hennigan
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Biz Hennigan is a Partner and General Manager at Superdigital, a creative agency known for shaping brand identities and producing engaging content for notable clients like Microsoft Xbox. With over 15 years of experience, Biz has leveraged her deep understanding of consumer behavior to achieve significant growth for Superdigital, including leading …
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Keys to Becoming a Profitable Creative, with Patrick O'Connell
52:58
52:58
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Points of Interest 00:47 – 01:46 – Meet Patrick O’Connell: Marcel introduces Patrick and previews their discussion on building a profitable design or creative services business. 01:46 – 02:41 – Patrick’s Journey to Success: Patrick shares how he transitioned from a nine-to-five to running a design agency, helping clients bring physical products to …
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034 Chris Bogue: Creating Engaging Content
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38:48
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Hey everyone, today I’m joined by Chris Bogue. Chris is a writer and video coach. He merges sales strategies with sketch comedy to help professionals better communicate on camera. Chris specializes in an improv-based approach to content creation, and has loads of short-form video you can review for examples. I love his approach to content creation,…
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#418: Walker Deibel: Buy Then Build, Acquisition Entrepreneurship, and Unlocking Wealth in the Middle Market
1:37:32
1:37:32
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In this episode of Independence by Design™, I sit down with Walker Deibel, author of Buy Then Build and founder of Acquisition Lab, to uncover the strategies that turn owner-operators into true business owners. Walker shares his expertise on how to use acquisitions to build wealth and create independence by aligning your business with your long-ter…
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Marketing Executive Monique Hayward on The Shades of Entrepreneurship
52:33
52:33
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Learn from Monique Hayward's inspiring story of entrepreneurship success! She shares valuable insights on marketing, branding, and business growth strategies. Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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Why Managing Ops Data is so Damn Hard... , With Kristen Kelly
35:41
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Points of Interest 00:01 – 00:43 – Welcome and Introduction: Marcel introduces Kristen Kelly, Parakeeto's newest team member, highlighting her quick ramp-up and prior involvement with the company. 00:44 – 01:40 – Kristen's Background: Kristen shares her 20 years of agency experience, spanning six agencies, with a focus on account/project management…
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033 What Would This Look Like If It Were Easy?
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Hey everyone, today is a solo cast where I dive into a simple framing that can help make your life easier. We'll get into the steps and some pitfalls so you can do it for yourself. ----------- Subscribe to the Agency Forward blog on Substack. We have weekly blog content with practical advice to help you advance your agency. ----------- Want to leve…
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International Bestselling American Author J.D. Barker on The Shades of Entrepreneurship
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Listen to the latest episode of The Shades of Entrepreneurship podcast featuring international author J.D. Barker as he shares hacks to revolutionize your business in 2024. Learn valuable insights on branding, business strategies, and more! Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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The Future of Agency Positioning, with Chris DuBois
43:48
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Points of Interest 02:02 – 02:20 – The Prism Model: Chris introduces his "Prism Model," a framework for evaluating if a problem is worth solving. The model focuses on identifying problems that are painful, recurring, impactful, solvable, and marketable, helping agencies vet business ideas and align their offerings with market needs. 05:21 – 05:40 –…
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032 Tim Kilroy: Building Your Agency Better
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Hey everyone, today I’m joined by Tim Kilroy. Tim is the founder of Build Your Agency Better™. With over two decades of experience in the digital marketing industry, Tim has founded, scaled, and sold several agencies, and now focuses on coaching agency owners to grow their sales, profits, and happiness without working harder or longer. I was very e…
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#416: Behind the Curtain: How Ultra-Wealthy Families Manage Their Business Assets with Brandon Henry
1:09:37
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In this episode of Independence by Design™, I have a fascinating discussion with Brandon Henry, who works closely with billionaires and ultra-high-net-worth families as part of a family office. This conversation is invaluable for owner-operators running middle-market companies, offering a glimpse into the world of sophisticated wealth management an…
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Co-Founder of Clinch Golf: Jason DelSaldato on The Shades of Entrepreneurship
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1:02:36
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Join us on The Shades of Entrepreneurship Podcast as we uncover the secret behind Jason DelSaldato's success with Clinch Golf. From scaling strategies to marketing tactics, learn how Jason achieved his entrepreneurial goals. Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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031 Junaid Ahmed: Creating Your Home Studio
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Hey everyone, today I’m joined by Junaid Ahmed. Junaid is the founder of Home Studio Mastery and an expert in transforming home workspaces into professional video production studios. He’s got over a decade of experience in video production and tech solutions, and has helped countless entrepreneurs, influencers, and creators elevate their content by…
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#415: Everyone Gets Punched in the Face: A Framework for Planning with Tom Walker
1:07:52
1:07:52
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In this episode, I sit down with Tom Walker, a financial strategist who’s all about connecting the big picture to the details—uncovering hidden constraints, planning for the unexpected, and transforming companies into resilient, wealth-generating assets. Tom brings a no-nonsense approach to planning, not to predict every outcome, but to create a fr…
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Founder and CEO of HexaHive Jade Scherr on The Shades of Entrepreneurship
47:19
47:19
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HexaHive's CEO, Jade Scherr, reveals the secret to successful marketing campaigns on The Shades of Entrepreneurship Podcast. Learn from this strategic marketing agency leader! Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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How to Use Narrative Psychology in Service Design, With Kristian Aloma
35:35
35:35
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Points of Interest 00:01 – 00:42 – Introduction to Guest: Marcel introduces Dr. Kristian Alomá, PhD, an expert in narrative psychology and author of Start With the Story, to discuss the power of storytelling in agency service design. 00:48 – 01:14 – Background on Narrative Design: Kristian introduces his agency, Threadline, and explains narrative d…
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030 Marcel Petitpas: The Ins and Outs of Agency Profitability
52:20
52:20
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52:20
Hey everyone, today I’m joined by Marcel Petitpas. Marcel is the CEO of Parakeeto and an expert in helping digital and creative agencies improve their profitability. He’s worked with hundreds of agencies to help them get better at managing their margins, setting accurate pricing, and tracking project performance. If you’ve ever struggled to figure …
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#414: How to Navigate a Third-Party Sale with an Investment Banker with Adam Webb
1:25:44
1:25:44
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Demystify what it means to prepare for a third-party sale and how an investment banker can be a game-changer in that process. For owners weighing their exit options, Adam shares insights on how to gauge your business’s market value from a third-party buyer’s perspective—highlighting what you need to know about valuations, strategic buyer selection,…
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CEO and Co-Founder of Parakeeto Marcel Petitpas on The Shades of Entrepreneurship
57:21
57:21
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Tune into this episode of The Shades of Entrepreneurship podcast with guest Marcel Petitpas of Parakeeto. Learn how to improve profitability and grow your business with insights from industry experts hosted Gabriel Flores. Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson Pierce
38:13
38:13
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Points of Interest 00:01 – 00:41 – Introduction: Marcel kicks off the episode with excitement, announcing the podcast's new weekly schedule, alternating between general content and Parakeeto-focused episodes. 00:42 – 01:27 – Introducing Carson Pierce: Marcel introduces Carson Pierce, Parakeeto’s head consultant, with over two decades of experience …
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Hey everyone, today I’m joined by Patrick Kizny. Patrick is the founder of Futurecrafting™ and a creative entrepreneur with over two decades of experience leading firms in digital marketing, branding, and Hollywood-grade CG & VFX. He’s worked with clients all over the globe and now helps creative firms unlock value and scale their impact with his V…
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#413: From GameStop to Kinko's: Gary Kusin on Building, Scaling, and Creating Legacy Businesses
1:09:12
1:09:12
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In this episode of Independence by Design™, I sit down with Gary Kusin—an entrepreneur who built some of the most recognizable brands in the world, including GameStop and Kinko’s. Gary's incredible journey, from starting Babbage’s (which became GameStop) to leading Kinko’s to a billion-dollar sale to FedEx, is packed with lessons on scaling busines…
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Founder of Swag.com Jeremy Parker on The Shades of Entrepreneurship
48:17
48:17
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48:17
Listen to "The Shades of Entrepreneurship Podcast" hosted by Gabriel Flores with special guest Jeremy Parker, CEO of Swag.com, as they discuss turning swag into millions. Tune in to learn how to make your brand stand out with unique and creative swag ideas! Support the show Subscribe at theshadesofe.com…
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The State of Selling Fractional CMO Services, With John Jantsch
33:22
33:22
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Points of Interest 00:44 – 01:55 – Evolution of Duct Tape Marketing: John explains how he developed a structured marketing system that focuses on strategy before tactics, addressing the unique challenges of smaller businesses. 02:43 – 03:09 – Growth of the Duct Tape Marketing Ecosystem: John talks about the expansion of his framework, which has now…
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028 Matt Durante: Scaling Challenges, AI Concerns, and Creativity
58:42
58:42
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Hey everyone, today I’m joined by Matt Durante. Matt is the head of B2B Marketing at Nectar. Matt specializes in helping mid-sized businesses and startups break through scaling barriers, particularly in B2B markets. His approach focuses on creating scalable, measurable, and meaningful growth through marketing and operational strategies. Matt is one…
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#412: Revenue Predictability & Strategic Marketing Tied to Valuation Growth with Shiv Narayanan
58:21
58:21
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In this episode of Independence by Design™, I sit down with Shiv Narayanan, founder of How to SaaS, to uncover the core strategies behind scaling a business through strategic marketing and revenue predictability. Shiv’s deep experience in the private equity space and his work with founder-led companies offers actionable insights for owners looking …
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Founder of Nurp Jeff Sekinger on The Shades of Entrepreneurship
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If you want to succeed in entrepreneurship, this video is a must-watch! Join Jeff Sekinger, Founder and CEO of Nurp, an Algorithmic Trading Accelerator, as he shares insights on the shades of entrepreneurship. Don't miss out on this valuable advice, hosted by Gabriel Flores! Support the show Subscribe at theshadesofe.com…
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Key Highlights: Less Can Be More Stop thinking you have to offer everything to everyone. Focus on your strengths and deliver results, not endless tasks. Simplify Your Process Cut out unnecessary steps that don’t serve you or your client. Streamlining your delivery saves you time and energy while still delivering impact. Charge What You're Worth Mos…
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027 Nathan Warner: The Power of Mini-Courses
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Hey everyone, today I’m joined by Nathan Warner. Nathan is the founder of Fearless Leadership LLC and a master course creator. I watched a masterclass from Nathan in the TACK Insider community and wanted to reach out to learn more. After going through one of his mini-courses, I knew I needed to get him on the show to help agencies do the same. You’…
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#411: Mastering the Art of Pricing: How to Charge What You’re Worth with Casey Brown
1:24:57
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In this episode of Independence by Design™, I sit down with pricing expert Casey Brown, founder of Boost Pricing, to dig deep into one of the biggest pain points for business owners: pricing. Casey breaks down the psychological barriers that often keep us stuck—mainly fear—and shows how we can shift from defensive pricing to a confident, value-driv…
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Founder and CEO of CallOnDoc Dr. TJ Oshun on The Shades of Entrepreneurship
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Join Gabriel Flores and CEO/Founder of CallonDoc, Dr. TJ Oshun, as they dive into the how telemedicine is changing healthcare on The Shades of Entrepreneurship the podcast. Support the show Subscribe at theshadesofe.comBy TJ Oshun
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How to Transition from Entrepreneur to CEO, with Jason Swenk
38:24
38:24
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Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces Jason Swenk, a returning guest and friend of the show, known for his agency expertise and role as the founder of Agency Mastery 360. 00:44 – 01:33 – Jason’s Background: Jason Swenk shares his journey of starting h…
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026 All-In Agency Summit Recap - October 2024
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Hey everyone, today we’ve got a special episode for you. I’m joined by Chris Storey and we’re going to recap the excitement from this month’s All-In Agency Summit. We had 14 presenters covering a range of topics, so we wanted to captured some highlights to share with listeners. If you want to be notified of the next Summit, visit the All-In Agency …
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#410: Q3 2024 Economic and M&A Update with ITR Economics, ButcherJoseph, and Walker Insights
1:40:24
1:40:24
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In this special Quarterly Economic and M&A Update, I’ve pulled together three powerful conversations to help you, the owner-operator, navigate the current economic landscape and make smarter decisions for your business. We’ll start with Brian Beaulieu from ITR Economics, who provides a detailed breakdown of inflation, interest rates, and how the ec…
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Founder of PodcastCola Shaahin Cheyene on The Shades of Entrepreneurship
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Join Gabriel Flores and special guest Shaahin Cheyene, CEO of Accelerated Intelligence, and Founder of PodcastCola, as he shares his insights on the journey of building a successful business. Tune in for valuable tips and inspiring stories! Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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Hey everyone, today is a solo cast where I dive into one of my company values: Your Cadence is Your Credibility We'll get into what this means, the three types of cadence in business, and some ways you can improve your cadence. ----------- Links from the show: - If I Had to Start an Agency from Scratch - The PRISM Model: Determining if a Problem De…
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#409: Where is the Money? From Services to E-Commerce: Tracy Bech’s Playbook for Understanding Cash Flow
1:35:28
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In this episode of Independence by Design™, I sit down with Tracy Bech, a seasoned entrepreneur who has successfully navigated running multiple companies with vastly different business models. From her first services-based business with high margins to her second venture, an inventory-based e-commerce company with a completely different cash flow m…
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Founder and CEO of Virta Health Sami Inkinen on The Shades of Entrepreneurship
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Listen to the latest episode of The Shades of Entrepreneurship Podcast, featuring Sami Inkinen, CEO of Virta Health, as he reveals the best business techniques for success. Tune in as Gabriel Flores dives deep into the world of entrepreneurship and shares valuable insights for aspiring business owners. Support the show Subscribe at theshadesofe.com…
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Using Client Stories to Increase Retention, With Ian Garlic
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Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces his guest, Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. 01:11 – 02:54 – Ian’s Background: Ian shares his journey, including nearly 20 years in marketing, startin…
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024 If I had to start an agency from scratch...
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Hey everyone, today is a solo cast where I answer: “What would you do if you had to start an agency from scratch?” Join me as we dive into the question and hopefully give you some nuggets for ways to improve your current agency. ----------- Links from the show: - If I Had to Start an Agency from Scratch - The PRISM Model: Determining if a Problem D…
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#408: Escaping the Daily Grind: How Matt Bodnar Moved from Operator to a Capital Allocator with a Portfolio of Businesses
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In this episode of Independence by Design™, I sit down with Matt Bodnar to explore what it truly means to be an owner versus an operator. Matt’s journey—from being deeply entrenched in the day-to-day operations of his IT firm to becoming a strategic investor and capital allocator—perfectly illustrates the shift in mindset necessary to move from "do…
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Founder of ZITE Kasper Sierslev on The Shades of Entrepreneurship
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Join Gabriel Flores on the Shades of Entrepreneurship podcast as he reveals the best kept secrets of entrepreneurship. Special guest appearance by Kasper Sierslev, author of "Revolutionizing In-House Marketing: Unleashing the Potential Within" Support the show Subscribe at theshadesofe.comBy Gabriel Flores
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